15. P2P luxnets: your media
45000 Luxnets use social networks to identify and engage with an elusive global community. Instead of CPM
advertising models and rising costs correlated to larger audiences, luxnets use networks to achieve audience
scale and foster group activism. This same model can be applied to any social network.
40000
35000
30000
25000 Print
Online
20000 Luxnet
Participation cost
15000
10000
5000
0 audience
10,000 100,000 1,000,000