1. Here, there and everywhere -
Connected TV and public service
CEO Lauri Kivinen
Finnish Broadcasting Company
Connected TV and Video Conference, Moscow 5.3.2013

2. • Finnish TV market
• Online viewing
• Future of Connected TV

3. Media business models
SUBSCRIPTION
SERVICES
FREE TO MUSIC PAY-TV SERVICES
AIR TV STREAMING
WEB TV SERVICES
ADVERTISING NEWSPAPERS
& MAGAZINES
SUPPORTED
SERVICES
SEARCH & PUBLIC
AGGREGATION SERVICE
SOCIAL MEDIA MEDIA

4. Finnish Broadcasting Company
• 3100 employees
• Annual budget 450 million €
• State owned public media
• 4 TV channels, 6 radio
channels, Internet services
• 26 regional radio services
• 8 regional TV news broadcasts
• 99 % of Finns use Yle’s services
• Daily reach more than 75 %

5. TV viewing shares by media company
Finland: 5,4 million people and 2,5 million households
Other commercial 13 %
Yle 42 %
Nelonen Media
15 %
MTV Media 30 %
Average daily TV viewing time in Finland: 3 hours 3 minutes
Web TV adds 1,5% to TV watching
Source: TV Peoplemeter, Finnpanel Oy, 2012

6. INPUT 2014 in Finland!
• International Public Television Screening
Event and Conference
• The world’s biggest event for public
broadcasting companies in Helsinki 12-15
May 2014
Welcome !

7. Roles of Connected TV
1. Catch up and Catalogue viewing
• Personal Video Recording
• Catch-up and On-demand
services, Web TV
2. Enriching linear TV watching
• Second window, Second screen
• Chat, Polls,Quizzes,Voting
• Social TV

8. Majority of TV viewing is linear
Scheduled TV Catalogue content
Linear TV Broadcast TV catch-up Web TV on demand
91 % 7% 2%
Source: Tv-meter/Finnpanel and comScore - Yle Media Unit

9. Majority of TV viewing is linear
Scheduled TV Catalogue content
Linear TV Broadcast TV catch-up Web TV on demand
91 % 7% 2%
News, Current affairs, Movies, Drama,
Sports, Events, Other Series, Children
scheduled content
Source: Tv-meter/Finnpanel and comScore - Yle Media Unit

10. Majority of TV viewing is linear
CONNECTED TV
Scheduled TV Catalogue content
Linear TV Broadcast TV catch-up Web TV on demand
91 % 7% 2%
News, Current affairs, Movies, Drama,
Sports, Events, Other Series, Children
scheduled content
Source: Tv-meter/Finnpanel and comScore - Yle Media Unit

11. Yle Areena is the most valued
online media brand in Finland
• Finland’s leading
catch up service
• Radio channels
simulcast
• TV simulcast coming

12. TV & Web TV
Areena
catch up
PVR 6%
catch up
7%
TV rerun
29 % TV
premiere
58 %
Uusi päivä, youth drama series:
non-linear viewing 13%
Source: Tv-meter (Finnpanel -Yle VP), comScore

13. Challenges of the Connected world in TV
Rights management
Fragmentation of platforms and devices
Battles in the value chain

14. Online rights challenge
Audiences expect Content rights are
to access content: being sold
• Everywhere • On a territorial basis
• Within time windows
• Any time
• Limited to specific
• On any device distribution channels

15. Diversification  fragmentation No
single winning platform

16. Devices capable for video viewing
100%
90%
Smartphones
80% By 2020: Most web-connected devices
will be personal
70%
Tablets
60%
50%
PC-households
40%
30%
Game consoles etc.
20% connected to Internet
10%
Connected TV´s,
0% connected to Internet
2012 2013 2014 2015 2016 2017 2018 2019 2020
Source: Industry estimate

17. Connected TV value chain
Content Services
Delivery Platform Boxes TV Sets
production packaging
Internet services, Telecom operators Device
games and social manufacturers
media TV distributors
Video on demand Other ecosystems
(broadcasters and web (operating systems, walled
TV services) gardens etc.)

18. Audience behaviour
• Second screen, social media
• Games & the big screen
• Simplicity

19. Audience behaviour
• Second screen, social media
• Games & the big screen
• Simplicity

20. Thank You
CEO Lauri Kivinen
Finnish Broadcasting Company
Connected TV and Video Conference, Moscow 5.3.2013