Moderating conversations with millennial target groups

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This document discusses strategies for moderating conversations with millennial target groups, suggesting that moderators cut unnecessary warm-up sections, get straight to the point to avoid making participants feel uncomfortable, and focus on destroying familiarity to obtain more truthful responses from participants.

Empresariales

Talk to the
hand not them
It yield’s truer
responses

Remember UR
talking to
them BUT they
are…

FML...get to the point

Cut the warm up

It’s irksome

It makes me feel
uncomfortable

Destroy
familiarity &
create the
true data

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