What happens when two world collide- and 99 pizzas get delivered to the Oscar?
What happens when we see Meryl Streep, Brand Pitt biting into pizzas dressed in haute couture and tuxedos?
Does it change them - does it change us?
2. Not to the same parent are they born
Pizza = REALITY
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Fast food
Italian
Cheese
Mass Shared experience
Low access barriers
Real touch and feel
Delivery boy
Speed
Oscars= PROJECTION
• Fine Dine
American Diet
• Class
• Separated experience
• High access barriers
• Screen augmented consumption
• Concierge services
• Languid
3. So what happens when
the two world collide
as it did last evening?
5. To project a
fun
vibe (script analyst Mumbai)
They served pizzas but what they were really trying to do was
show the society's changing view about
homosexuality and living an open and
authentic life (restaurant owner – Salt Lake City )
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They served pizzas but what they were really trying to do was