I have often been asked - what do qualitative researcher actually do?
It is a confusing profession to explain to people. As a result the profession swings from being a poor cousin of quantitative research to being a distant cousin of something to do with media. But none of these really explain what we really do.
Here is our take.
13. What is great about being
able to put your feet up when
your children have left home
How do you feel when the
remote is in your hand
Can you tell me a bit about
the moment when your
mother in law left after a
week long visit
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15. What happens when
your trust is broken
When you are not able
to express how does
that make you feel
How do you see the
future standing where
you are
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19. Anything & everything is
worthy of worrying about
Too much data. Too little data
Talkative respondents. Silent Field,
Too much light. Too little snacks.
Too long DGs. Too short ppts.
Pptssssssssssssssss and now the new
burden of making visual ppts.
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20. As a result
We are naturally adept @
SCENARIO BUIDLING
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