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4	
  Alberto	
  Prado,	
  
Vice	
  President	
  Digital	
  
Innova7on	
  
Philips	
  Digital	
  Lifestyle
Bio
Intro
examples
Fast	
  changes
Consumer	
  
insight
Q&A
Recap
Challenges
Opportuni7es
Future	
  
concepts
Dawn	
  of	
  smart	
  
ver7cal	
  solu7ons
mindmap
Vice	
  President	
  Digital	
  Innova3on	
  
Philips	
  Digital	
  Lifestyle
spreker	
  bij	
  VINT	
  Symposium	
  
2013	
  Internet	
  of	
  Things,	
  zie:	
  
hHp://vint.soge3.com
Privacy	
  -­‐>	
  Money
Home	
  appliances
2005-­‐2013	
  St.	
  Peters	
  Square
behavior
Changing	
  habits
Reac3on	
  to	
  events
Concert
Underground	
  in	
  
Korea
Coffee
Children
Understand	
  new	
  behavior
Recording
Different	
  way	
  of	
  experience
Scan	
  QR	
  codes	
  of	
  posters
Groceries	
  delivered	
  to	
  
home
Speaking	
  to	
  phone
More	
  digital
It's	
  normal	
  to	
  them
Didn't	
  see
Crt	
  screen
Landline	
  phone
New	
  customer
Fast	
  changes	
  1	
  billion	
  users
Digital	
  technologies
Revolu3on
Always	
  on	
  society
Disrup3ve
telephone
Internet
Facebook
100	
  yr
13	
  yr
5	
  yr
also	
  Africa
Everywhere
Mobile	
  banking
"A	
  revolu3on	
  doens't	
  happen	
  when	
  
society	
  adopts	
  new	
  tools,	
  it	
  happens	
  
when	
  society	
  adopts	
  new	
  
behavior"	
  (Clay	
  Shirky)Consumer	
  expecta3ons
Technology	
  is	
  further	
  advanced	
  
than	
  we	
  can	
  think	
  of
It	
  is	
  about:	
  What	
  are	
  you	
  solving?
Q:	
  DNA	
  analysis
Q:	
  internet	
  connected	
  lamp?
Q:	
  Will	
  Philips	
  make	
  products	
  to	
  
coach	
  in	
  consuming	
  less?
Q:	
  can	
  your	
  company	
  be	
  a	
  
coach	
  in	
  5	
  yrs?
A:	
  what	
  will	
  it	
  give	
  you
ViralityA:	
  HUE	
  is	
  a	
  learning	
  product
Consumer	
  connected	
  product
Open	
  api's
Very	
  well	
  received
Genera3on	
  break
A:	
  life3me	
  for	
  hardware	
  will	
  be	
  
longer	
  due	
  to	
  upgrading
Sodware	
  updates
A:	
  solu3on	
  provider
1.	
  social	
  bahviours
2.	
  smart	
  ver3cal	
  solu3ons
3.	
  unique	
  ongoing	
  
consumer	
  eperience
4.	
  ecosystem	
  of	
  
connected	
  solu3ons
Where	
  is	
  it	
  going
Opportuni3es
Understand	
  value
Integrated	
  capabili3es
Internet	
  of	
  things	
  is	
  a	
  reality
Technology
Commercial
Sensors
Connec3vity
Analy3cs
Data	
  new	
  currency
sensors	
  money	
  press
Don't	
  close	
  doors
New	
  world
Infrastructure
Derive	
  insights
Gain	
  insights
Proposi3ons
Business	
  models
Go2market
Hard	
  &	
  sodware
Personal	
  experience
Solu3ons
Strategy
Guidance	
  
&	
  coaching
Simplify	
  UI
Personal	
  analy3cs
solu3on	
  to	
  
improve
Grooming,	
  cooking,	
  brushing
People	
  don't	
  know	
  if	
  they	
  
brushed	
  well
Toothbrush	
  helps	
  you	
  get	
  the	
  
beHer	
  result
Op3mizing	
  user	
  
experience
Health
Quan3fied	
  self
Recommend	
  facial	
  style	
  based	
  upon	
  facial	
  
metrics	
  from	
  database
Value	
  vs	
  willingness	
  to	
  pay	
  for	
  it
Intelligent	
  addressing	
  specific	
  needs
Delivery	
  via	
  
smartphone
Product	
  +	
  concept
Power	
  to	
  change
Ongoing	
  dialogue
Leverage	
  on	
  that
Already	
  embedded	
  in	
  your	
  lifestyle
Take	
  advantage
con3nue	
  to	
  silver	
  great	
  value	
  
to	
  consumers
gemaakt	
  door	
  
@AlexisvanDam
ook	
  uw	
  presenta7e/	
  
congres/	
  vergadering/	
  
sessie	
  gemindmapped?
lees	
  
instruc+e
mindmapper	
  &	
  facilitator
zie	
  hHp://www.connec3onofminds.com	
  
voor	
  onze	
  aanpak	
  en	
  mogelijkheden
visueel	
  
overzicht	
  van:
afspraken
ac3es
etc
met	
  draagvlak
met	
  de	
  klok	
  mee
van	
  binnen	
  naar	
  buiten
per	
  tak	
  van	
  boven	
  naar	
  beneden

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