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Content Marketing forTraffic Growth & SEO
We help your business Grow Online!
SEO & Inbound Marketing Agency
JAMES NORQUAY
CONSULTING DIRECTOR &
FOUNDER
• 9 years experience in SEO & Digital.
• Founder of Entertainment based websites which
generated 20 million organic visitors & sold to US
media company in 2007.
• Started the SEO & Content Marketing offering
in Australia & Asia Pacific for Columbus Search &
Aegis Media (Largest Enterprise PPC Company).
• Has had writings featured on Search Engine
Land, Moz, Inside Facebook + Many news
websites.
• Rated in the top 15 global SEO’s by Moz
• Now Run my a SEO & Content MarketingAgency
based inTown Hall – Sydney.
hello@prosperitymedia.com.au
WHAT MY AGENCY DOES?
Plus many other areas of Online Marketing such as PPC,
Analytics and any other custom requests we are able to assist.
hello@prosperitymedia.com.au
RECENT CLIENT WORK
hello@prosperitymedia.com.au
Question:
Hands up if you
have done Content
Marketing in the
past??
WHAT IS CONTENT
MARKETING?
TOP LEVELVIEW
Source: Pardot
hello@prosperitymedia.com.au
EVERY NICHE HAS COMPETITORS WITH BIG
BUDGETS FOR CONTENT MARKETING!
Your
business >
Competitor >
CONTENT PRODUCTION
Basic Content
Timeline from
source:
BuzzStream
hello@prosperitymedia.com.au
1. MCDONALD'SVSTACO
BELL – BREAKFAST
CAMPAIGN
Budget - Low
hello@prosperitymedia.com.au
2. DRINK DIALLING
MOBILE APP 28
Budget - Medium
hello@prosperitymedia.com.au
3. RESEARCH BASED
INFOGRAPHICS ARE GREAT
JUST ASKYOUR FACEBOOK BASE 29
Budget – Low-Medium
hello@prosperitymedia.com.au
4. INTERVIEW SOMEONE
INTERESTING
http://jamesnorquay.com/an-interview-
ex-member-matt-cuttss-search-quality-
team/
305 backlink & HUGE social shares
30
Budget - Low
hello@prosperitymedia.com.au
5.TENTHOUSAND +
VISITORSTOTHE
INTERVIEW 31
hello@prosperitymedia.com.au
6. INTERVIEW 11
PEOPLE AT ONCE
FROM ONE INDUSTRY 32
Budget - Low
hello@prosperitymedia.com.au
TWOTHOUSANDVISITORS
TOTHE INTERVIEW
33
hello@prosperitymedia.com.au
7. SCALE IT UP 27 PEOPLE &
ADAPTTO DIFFERENT
NICHES
16Budget - Low
hello@prosperitymedia.com.au
8. SLIDE SHAREYOUR BEST
CONTENT ASSETS AND
PRESENTATIONS
Budget - Low
hello@prosperitymedia.com.au
9. EGO BAIT –TOPTEN FINANCE
TWITTER USERS
http://www.moneybuddy.com.au/blog/General/australian-
finances-top-10-twitter-users/73
35
Budget - Low
hello@prosperitymedia.com.au
10. EGO BAIT -TARGETING
MUMMY BLOGGERS!
http://www.mone
ybuddy.com.au/bl
og/General/top-5-
money-saving-
blogs-for-
women/80
36
Budget - Low
hello@prosperitymedia.com.au
11. #RCS CONTENT
MARKETING
 http://rcs.seerinteractive.com/money/
37
2,500 backlinks
Budget - High
hello@prosperitymedia.com.au
12. CREATIVE WEB
APPLICATION - DEATH BY
CAFFEINE APP
http://www.energyfiend.com/death
-by-caffeine
1,800 backlinks
39
Budget - Medium
hello@prosperitymedia.com.au
13. USE A HIGH QUALITYVIDEO
PRODUCER – DRONES AND
HIGH QUALITYVIDEO WORK
Jamie Andrei who
works with Prosperity
Media uses drones and
high quality video
equipment to make
GREAT video content
which generates great
traffic.
Budget – Medium-High
hello@prosperitymedia.com.au
14.WORLDWIDE ETIQUETTE
MAP - SWISSOTEL
http://www.swissotel.com/prom
o/etiquette-map/
160 backlinks
41
Budget - Low
hello@prosperitymedia.com.au
15. MAKETHE ANNUAL REPORT
SEXY –
AIR BNB ANNUAL REPORT
https://www.airbnb.com/annual/50 backlinks
42
Budget – Low-Medium
hello@prosperitymedia.com.au
16.VISUALIZE DATA SETS – A
VISUALIZATION OF US DEBT
http://usdebt.kleptocracy.us/1,300 backlinks
44
Budget - Medium
hello@prosperitymedia.com.au
17. WHO HASTHE MOST DEBT - BBC
http://www.bbc.co.uk/news/business-157486961,000 backlinks
45
Budget - Medium
hello@prosperitymedia.com.au
18. WEEKLY ROUNDUPS OF
CONTENT
27
Weekly round ups are a great way to
build contacts, content and also
drive traffic to your site.
Budget - Low
hello@prosperitymedia.com.au
19. A PRETTY GIRL LEAVES A
BRANDED COMMENTTO KIT
KAT AND OREO
Budget - Low
hello@prosperitymedia.com.au
KIT KAT RESPONDS
hello@prosperitymedia.com.au
OREO RESPONDS
SHORTLY AFTER
hello@prosperitymedia.com.au
20. SNAPCHAT
Budget - Low
hello@prosperitymedia.com.au
21. USING SOCIAL APPSTO
DRIVETRAFFIC & SIGNUPS
hello@prosperitymedia.com.au
22. HIGH END INFOGRAHPICS
hello@prosperitymedia.com.au
http://jacoboneal.com/Budget – Medium - High
PROMOTE CONTENT
MARKETINGVIA FACEBOOK
PAGE ADS!
Facebook really
wants you to use
Facebook
promote page
ads. Boost your
content
marketing with
paid ads “friends
of friends” on
your account -
cheap and
effective.
hello@prosperitymedia.com.au
LANDING PAGE COMPARISON IN
GOOGLE ANALYTICS!
BE SURETO UPDATE OLD CONTENT!!!!!
hello@prosperitymedia.com.au
REMEMBER FOCUS ON
QUALITY DO NOT FOCUS ON
MAKING RUBBISH CONTENT
hello@prosperitymedia.com.au
QUESTIONS?
hello@prosperitymedia.com.au
GET IN CONTACT!

hello@prosperitymedia.com.au
prosperitymedia.com.au
1300 886 452
hello@prosperitymedia.com.au
Time for a Drink =)
hello@prosperitymedia.com.au

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22 Examples of Effective Content Marketing for SEO