Prosperity Media Consulting Director James Norquay talks over some Content Marketing Strategies in the Australian Market.

1. Advanced Content
Marketing Strategies
in Australia
By James Norquay

2. @connections8
What have I been doing for the last 10 years? 2004 > NOW
2004 – 2008 – Founded a successful network of
content sites which generated 20 million + Unique
visitors.These sites were mostly acquired by a US
media company.
2009 – 2012 – Started the SEO & Content
Marketing division for Columbus Search
with PieterVerasdonck & Grew the unit to
millions in revenue.
2012 – Headed up the SEO
activity forVirgin Mobile
Australia (Agency lead)
2013 – NOW – Started my own
Sydney CBD based DigitalAgency
Prosperity Media.
Some recent clients include:

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EVERY NICHE HAS COMPETITORS
WITH BIG BUDGETS FOR
CONTENT MARKETING!
Competitor >
Your
business >

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What are some
strategies
which
ACTUALLY
work?
Your
business >

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Giving out gifts and getting links and social traffic

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Creators are important!

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Creators are important!

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How to Find Creators = Buzzsumo.com & Followerwonk.com

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http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/
Interview someone REALLY interesting

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Seed content via “creators”

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Interviews can yield HUGE shares and links

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TENTHOUSAND +Visitors to the Interview

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Get your Facebook Fans to help make your content and
then get them to share it!!!

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200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest

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14,000 +Visitors from Reddit in 24 hours!
Content needs to be
of a technical nature.

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EGO Bait in the finance niche viaTwitter
Remember: Followerwonk or BuzzSumo to target mid-tier users.

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PROTip: Not getting the attention from a industry heavy weight, well target their
followers and get noticed that way!!!

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Share Cool and RandomThings likeViral Nova does = 94,000 impressions

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Social Branded Profiles = Winning
About.me
Crunchbase.com

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DealsWebsite to promote all business offers = Winning

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Emerging Image Sharing Sites = Winning
Polyvore.com
ImgFave.com

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Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!!
Search term
“Buy Sunglasses Online”

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Open GraphTags, Facebook Markup,Twitter Mark up ECT…..

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smo.knowem.com
Check them all on this fantastic tool

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Social Buttons
Good = Social Shares + Keep users on site
Not that great = Multiple touch
points and takes them off site!

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Additional Social Sharing Ideas

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Email influencers and ask them to SHARE content

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Always link to your products inYouTube descriptions

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BuzzFeed can work but you need the RIGHT content
Even CommBank is doing it now…

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#RCS Content Marketing
2,500 backlinks

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Creative Web Application - Death by Caffeine App
1,800 Backlinks

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Worldwide Etiquette Map - Swissotel
160 backlinks

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Slide ShareYour Best Content Assets and Presentations

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Make the Annual Report SEXY

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1,300 backlinks
Visualize data sets

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Visualize data sets

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Weekly Roundups of content

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Any Cool
Content
Marketing
Tools?
Your
business >

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Truesocialmetrics.com

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Getlittlebird.com

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Paywithatweet.com

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Pay with a Like
https://premium.wpmudev.org/project/pay-with-a-like/

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http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623
Pay with a Google+1
http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623

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SharedCount.com

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Track Social Mentions & Social Questions onTopsy.com + InboxQ.com

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http://www.seobook.com/google-lends-a-helping-hand
Remember do not spam on social keep it classy and professional.
http://www.seobook.com/google-lends-a-helping-hand

47. @connections8
ThankYou ForYourTime
Lets get a drink!!!
Find us Online :
ProsperityMedia.com.au
Email me:
James@prosperitymedia.com.au
Call Us: 1300 886 452