Policy document for a sustainability concept project in Fingal North County Dublin.

1. ‘The creation of a thousand forests is in one acorn’
Ralph Waldo Emerson

2. - ArtisanArmy - Concept Project
- Sustainability – Global Trends
- Permaculture – A Philosophy
- A Policy Framework – Our Environment
- Eco & Sustainability Projects – Global Examples
- Permaculture Projects – Global Examples
- Disney Villages Nature Paris – Future of Tourism
- 4 Core Principles – Transition
- SWOT Analysis – Why Fingal
- Benefits – For Future Living
- The Sustainability Brand - Ireland

3. 5/1/20153
Poverty
Health
Well Being
Community
Education
Amenity
Resources
Debt
Marginalisation
Inequality
Local
Place making
Heritage
Food
Tourism
Landscape
Biodiversity
Nature
Permaculture
Environment
Sustainability
Life
outcomes
Parks 2.0
Solutions
Recreation
Democratisation
Sensory
Experience
Woodland
Social
Justice
Inspiration
Commons
Green
Infrastructure
Ecosystem
Ecology
Equality

4. 5/1/20154
Economic Capital Natural Capital Social Capital

5. 5/1/20155
30 second concept statement:
Transition project to radically reinvent the utility of social
space creating a resilient & abundant landscape based on
the principles of Permaculture.

6. 5/1/20156
30 second concept statement:
Transition project to radically reinvent the utility of social
space creating a resilient & abundant landscape based on
the principles of Permaculture.
(1) Agency facilitating greater biodiversity

7. 5/1/20157
30 second concept statement:
Transition project to radically reinvent the utility of social
space creating a resilient & abundant landscape based on
the principles of Permaculture.
(1) Agency facilitating greater biodiversity
(2) Self sufficient & sustainable systems solutions

8. 5/1/20158
30 second concept statement:
Transition project to radically reinvent the utility of social
space creating a resilient & abundant landscape based on
the principles of Permaculture.
(1) Agency facilitating greater biodiversity
(2) Self sufficient & sustainable systems solutions
(3) Social resource for learning, development & recreation

9. 5/1/20159
30 second concept statement:
Transition project to radically reinvent the utility of social
space creating a resilient & abundant landscape based on
the principles of Permaculture.
(1) Agency facilitating greater biodiversity
(2) Self sufficient & sustainable systems solutions
(3) Social resource for learning, development & recreation
(4) Create a space that is aesthetically, socially & spiritually
stimulating

10. 5/1/201510Social Challenges
SYSTEM
Scarcity to consumption / debt based economic system. with
ever-accelerating resource depletion, biodiversity loss &
destabilizing pollution.
TECHNOLOGY
Capacity for automation – right now over half of the worlds
jobs can be automated.(Brynjolfsson MIT) the ‘Great
Decoupling’
LABOUR & EMPLOYMENT
Tech revolution reducing marginal cost to near zero
(Jeremy Rifkin – The End of Work)
ECONOMY
Thomas Picketty – inequality equation R > G
-

11. Environmental Challenges
27 Planet Earths BAU scenario to meet human demands by
2050. (Marine Ecology Progress Series Journal)
Severe biodiversity loss is disrupting basic biosphere functions.
Now a fact that virtually all life support systems in decline with
50% of all wildlife destroyed in the past 40 years alone (WWF)
Overshoot (mid1970s) - Global Footprint Network
We are currently running an annual deficit of 1.5 earths.
IPCC UN Climate report 2014 - 4th & final most stern warning on
climate change & its implications for humanity
-
5/1/201511

12. 5/1/201512
UN Millennium Project -The 15 Global Challenges
The definitive intro to the challenges of our time.
A framework to assess both the global and local
prospects for humanity.

13. 5/1/201513
UN Millennium Project -The 15 Global Challenges
The definitive intro to the challenges of our time.
A framework to assess both the global and local
prospects for humanity.
Irish Challenges
- Sustainable development & climate change
- Clean water
- Resource allocation
- Democratization
- Rich poor gap
- Energy
- Global ethics

14. 5/1/201514
What is Permaculture?
‘Permaculture is consciously designed landscapes which
mimic the patterns and relationships found in nature,
while yielding an abundance of food, fibre and energy for
provision of local needs.’
David Holmgren

15. 5/1/201515
What is Permaculture?
‘Permaculture is consciously designed landscapes which
mimic the patterns and relationships found in nature,
while yielding an abundance of food, fibre and energy for
provision of local needs.’
David Holmgren

16. 5/1/201516
- Growing inequality
- Jobs & growth
- Social instability
- Fractured society
- Short-termism
-The Commons
-True wealth
- Fresh quality food
- Community
- Non material well
being
1
What is Permaculture?
‘Permaculture is consciously designed landscapes which
mimic the patterns and relationships found in nature,
while yielding an abundance of food, fibre and energy for
provision of local needs.’
David Holmgren

17. 5/1/201517
- Growing inequality
- Jobs & growth
- Social instability
- Fractured society
- Short-termism
-The Commons
-True wealth
- Fresh quality food
- Community
- Non material well
being
- Monoculture
- Market driven
- Inefficient
-Wasteful
- Fossil fuels
- Bio-diverse
- Soil quality
- Local needs driven
- PermanentAgri.
- FosterArtisan prod.
1 2
What is Permaculture?
‘Permaculture is consciously designed landscapes which
mimic the patterns and relationships found in nature,
while yielding an abundance of food, fibre and energy for
provision of local needs.’
David Holmgren

18. 5/1/201518
- Growing inequality
- Jobs & growth
- Social instability
- Fractured society
- Short-termism
-The Commons
-True wealth
- Fresh quality food
- Community
- Non material well
being
- Monoculture
- Market driven
- Inefficient
-Wasteful
- Fossil fuels
- Bio-diverse
- Soil quality
- Local needs driven
- PermanentAgri.
- FosterArtisan prod.
- Consumer society
- Global market
- Extractive
- Unsustainable
- Inequality
- Reinvesting surplus
back into system
- Refocus on local
-Sustainable
- Socially equitable
1 2 3
What is Permaculture?
‘Permaculture is consciously designed landscapes which
mimic the patterns and relationships found in nature,
while yielding an abundance of food, fibre and energy for
provision of local needs.’
David Holmgren

19. 5/1/201519
UN Report – Wake Up Before It’s Too Late 2013
A paradigm shift in agricultural development: from a
“green revolution” to an “ecological intensification”
approach.
- Growing inequality
- Jobs & growth
- Social instability
- Fractured society
- Short-termism
-The Commons
-True wealth
- Fresh quality food
- Community
- Non material well
being
- Monoculture
- Market driven
- Inefficient
-Wasteful
- Fossil fuels
- Bio-diverse
- Soil quality
- Local needs driven
- PermanentAgri.
- FosterArtisan prod.
- Consumer society
- Global market
- Extractive
- Unsustainable
- Inequality
- Reinvesting surplus
back into system
- Refocus on local
-Sustainable
- Socially equitable
1 2 3

20. 5/1/201520
UN Report – Wake Up Before It’s Too Late 2013
A paradigm shift in agricultural development: from a
“green revolution” to an “ecological intensification”
approach.
‘A shift from conventional, monoculture based & high
external input dependent industrial production towards
mosaics of sustainable regenerative production system.’
- Growing inequality
- Jobs & growth
- Social instability
- Fractured society
- Short-termism
-The Commons
-True wealth
- Fresh quality food
- Community
- Non material well
being
- Monoculture
- Market driven
- Inefficient
-Wasteful
- Fossil fuels
- Bio-diverse
- Soil quality
- Local needs driven
- PermanentAgri.
- FosterArtisan prod.
- Consumer society
- Global market
- Extractive
- Unsustainable
- Inequality
- Reinvesting surplus
back into system
- Refocus on local
-Sustainable
- Socially equitable
1 2 3

21. 5/1/201521
UN Report – Wake Up Before It’s Too Late 2013
A paradigm shift in agricultural development: from a
“green revolution” to an “ecological intensification”
approach.
‘A shift from conventional, monoculture based & high
external input dependent industrial production towards
mosaics of sustainable regenerative production system.’
- Move from a linear to a holistic agricultural mgt.
- Farmer is a manager of an agro-ecological system
- Providing a number of public goods & services: .
water, soil, landscape, energy, biodiversity, recreation
- Growing inequality
- Jobs & growth
- Social instability
- Fractured society
- Short-termism
-The Commons
-True wealth
- Fresh quality food
- Community
- Non material well
being
- Monoculture
- Market driven
- Inefficient
-Wasteful
- Fossil fuels
- Bio-diverse
- Soil quality
- Local needs driven
- PermanentAgri.
- FosterArtisan prod.
- Consumer society
- Global market
- Extractive
- Unsustainable
- Inequality
- Reinvesting surplus
back into system
- Refocus on local
-Sustainable
- Socially equitable
1 2 3

22. 5/1/201522
7th EU Environmental Action Programme to 2020
1. Protect, conserve & enhance EU’s natural capital
2. A resource-efficient, green, & competitive low-carbon economy
3. Protect against environmental risks to health & wellbeing
4. Max. benefits by improving implementation
5. Increase environmental knowledge & evidence base for policy
6. Secure investment for environment and climate policy
7. Better integrate environmental concerns into other policy areas
8. Make cities more sustainable
9. Address international environmental & climate challenges more
effectively.

23. 5/1/201523
Why a European convention on Landscape?
Landscape contributes to human fulfilment . . . important public
interest role in the cultural, ecological, environmental and social
fields, and constitutes a resource favourable to economic activity,
particularly to tourism
National Landscape Strategy for Ireland 2014-2024
Reflects our cultural values & shared natural heritage & contributes
to the well-being of our society, environment and economy. We have
an obligation to ourselves &to future generations to promote its
sustainable protection, management & planning.

24. 5/1/201524
Council of Europe Landscape Convention
Winner of the 3rd Session Council of Europe Landscape
Award 2012-2013
Principal goal of project is to preserve the natural assets of the
river valley while allowing for sustainable development focusing
on eco-agricultural programs.
Objectives & outcomes:
• Ecological effect - reduce threats to biodiversity & preservation
of landscape value.
• Social effect:- activation of the local population, job-creation &
eco-agricultural program
• sustainable use of the landscape - Long-term preservation of
the character of the landscape, river valley & its biodiversity

25. 5/1/201525
Council of Europe Landscape Convention
Special mention at Council of Europe Landscape Award
2012-2013
The project is as much political as economic, & produces a
landscape which highlights the local identity and culture.
Organic production, local processing of farm products, the
development of renewable energies and the restoration of
heritage all provide local job opportunities.
Objectives & outcomes:
• Awareness of democracy, legality & social sharing
• Create job opportunities & social inclusion
• Start up consulting programs
• Promote experiences & value the Co-ops products
• Promote eco sustainable & organic produce
• Development of social & responsible tourism

26. 5/1/201526
Council of Europe Landscape Convention
Gate of Gornje Podunavlje Backi Monostor, Serbia
Special mention Council of Europe Landscape Award 2012-
2013
Sustainable development of the region through eco & rural
tourism development providing social, cultural & aesthetic
sustainability.
Objectives & outcomes:
• Protect significant stretch of Danube flood plain
• Promote special nature reserve as a base for sustainable
development
• Local action plan for eco tourism infrastructure
• Linking social & economic development with nature &
landscape preservation.
UNESCO Biosphere Reserve
The Biosphere Reserve paves the way to create
the world's first five-country protected area,
consisting of about 260,000 hectares of core
and buffer zones and of another 540,000
hectares of transition zones. "It is not only a
significant step forward in protecting the
region's natural treasures but serves as a
striking example of how nature conservation
can bring countries together," says Andreas
Beckmann, Director of the WWF Danube-
Carpathian Programme.

27. 5/1/201527
Jeff Lawton
Zaytuna Farm Australia NSW
The Permaculture Research
Institute
Permaculture Design Certificate
courses. (PDC)
Application of permaculture
principles to food production, home
design, construction, energy
conservation & generation, &
explores alternative economic
structure supporting permaculture
solutions.

28. 5/1/201528
Sepp Holzer
The Krameterhof Austria
In the Austrian state of Salzburg on
a 111 acres site 1500 meters above
see level the site is considered an
international Permaculture
showcase.
Design based on organising the
farm into ecological patterns using:
- Water catchment
- Terracing
- Aquaculture

29. 5/1/201529
David Holmgren
Melliodora
An Australian environmental
designer, ecological educator and
writer.
Regarded as one of the co-
originators of the permaculture
concept with Bill Mollison co writing
Permaculture One in 1978
Considered one of the leading
Permaculture demonstration sites in
the world.

30. 5/1/201530
WWOOF Thailand
Exchange program for volunteers
where hosts offer food,
accommodation and opportunities
to learn about Permaculture,
organic & sustainable lifestyles.
Volunteer on organic Permaculture
farms, projects or eco-cultural
smallholdings.
Unique experience to discover
Thailand & its traditional values &
connect with nature.

31. 5/1/201531
Miracle Farms – Montreal Canada
A 12-acre u-pick permaculture
orchard
A commercial apple orchard with
the intention of converting it to
organic but came to understand the
limitations of the organic model
based on monoculture.
- System maximising biodiversity
- Attracting pollinators & insects to
control pest
- nitrogen fixing trees to create
fertility
2013 year of abundance for
apples, pears, plums, cherries,
berries – Ah, the pleasure of
walking in this garden of Eden,
yours to discover!!!
Stefan Sobkowia

32. 5/1/201532
Kinsale County Cork
Transition Town
The Transition Movement
Rob Hopkins Permaculture - Kinsale College
Est. in Kinsale in 2005 & now a global movement
Kinsale Energy Decent Plan
Developed by students & adopted by Town Council.
Project maps a transition plan from peak oil to true sustainability
incorporating 5 key areas:
ENERGY - Anaerobic Digester – farm waste to energy
FOOD - Edible garden network & community food forests
TRANSPORT - develop walkways & cycle ways
HEALTH - walks talks & workshops on health & biodiversity
EDUCATION - Education for Sustainability (EDS)

33. 5/1/201533
Agroforestry Research Trust UK
Martin Crawford
Director of the Agroforestry
Research Trust researching into
temperate agroforestry with a focus
on tree, shrub and perennial crops.
2-acre forest garden in Dartington,
Devon, planted 15 years ago
Commercial tree nursery
specialising in unusual trees & an 8-
acre trial site, researching fruit and
nut trees
Growing food sustainably is becoming more and more
important in the light of our changing climate. Forest
gardening is a way of working with nature that is not
only productive and requires minimal maintenance,
but also has great environmental benefits.

34. 5/1/201534
The Vision - an unprecedented reference in eco-tourism on a
European scale, both in its resort concept and its operations.
The Objective - Villages Nature is to create a tourist destination
allowing visitors to live “with a single planet” during their stay.
90% green spaces experiences centred around water, gardens,
footpaths & horse trails, an organic farm, exploration trails, as well as
culinary events and festivals
Targets:
1. Zero carbon 6. Sustainable water
2. Zero waste 7. Fauna Flora & biotope
3. Sustainable transport 8. Culture & heritage
4. Sustain & local materials 9. Local partnerships & fairtrade
5. Sustainable & local food 10. Quality of life & wellbeing

35. 5/1/201535
The Vision - an unprecedented reference in eco-tourism on a
European scale, both in its resort concept and its operations.
The Objective - Villages Nature is to create a tourist destination
allowing visitors to live “with a single planet” during their stay.
90% green spaces experiences centred around water, gardens,
footpaths & horse trails, an organic farm, exploration trails, as well as
culinary events and festivals
Targets:
1. Zero carbon 6. Sustainable water
2. Zero waste 7. Fauna Flora & biotope
3. Sustainable Transport 8. Culture & Heritage
4. Sustain & local materials 9. Local partnerships & fairtrade
5. Sustainable & local food 10. Quality of life & wellbeing

36. BIODIVERSITY
Agency facilitating greater
biodiversity
Moving from a linear to a holistic
approach to land use.
- Biodiversity & richness of the sensory experience
- Building the quality of the soil & variety of its output
- From market led monoculture to polyculture
- Ecological design
5/1/201536

37. BIODIVERSITY
Agency facilitating greater
biodiversity
Moving from a linear to a holistic
approach to land use.
- Biodiversity & richness of the sensory experience
- Building the quality of the soil & variety of its output
- From market led monoculture to polyculture
- Ecological design
SHOWCASE SOLUTIONS
Showcase true self
sufficient & sustainable
systems solutions
Holistic approach to
environmental design with
primacy of the local.
- An educational experience on sustainable living
- Showcase ‘permanent agriculture’ sustainable production
- Showcase integrated water resource mgt.
- Showcase sustainable construction & energy solutions
5/1/201537

38. BIODIVERSITY
Agency facilitating greater
biodiversity
Moving from a linear to a holistic
approach to land use.
- Biodiversity & richness of the sensory experience
- Building the quality of the soil & variety of its output
- From market led monoculture to polyculture
- Ecological design
SHOWCASE SOLUTIONS
Showcase true self
sufficient & sustainable
systems solutions
Holistic approach to
environmental design with
primacy of the local.
- An educational experience on sustainable living
- Showcase ‘permanent agriculture’ sustainable production
- Showcase integrated water resource mgt.
- Showcase sustainable construction & energy solutions
SOCIAL RESOURCE
Social resource for
learning, development &
recreation
A unique social space
promoting true sustainable
living.
- Restoring the Commons to the people of Ireland
- An equitable approach to democratization of wealth
- A unique social space for learning, development &
recreation
5/1/201538

39. 5/1/2015
BIODIVERSITY
Agency facilitating greater
biodiversity
Moving from a linear to a holistic
approach to land use.
- Biodiversity & richness of the sensory experience
- Building the quality of the soil & variety of its output
- From market led monoculture to polyculture
- Ecological design
SHOWCASE SOLUTIONS
Showcase true self
sufficient & sustainable
systems solutions
Holistic approach to
environmental design with
primacy of the local.
- An educational experience on sustainable living
- Showcase ‘permanent agriculture’ sustainable production
- Showcase integrated water resource mgt.
- Showcase sustainable construction & energy solutions
SOCIAL RESOURCE
Social resource for
learning, development &
recreation
A unique social space
promoting true sustainable
living.
- Restoring the Commons to the people of Ireland
- An equitable approach to democratization of wealth
- A unique social space for learning, development &
recreation
UNIQUE SPACE
Create a space that is
aesthetically, socially &
spiritually stimulating
A unique social space
cultivating human potential
- Rural development – adding value to the landscape
- Recognising nature as the purest form of inspiration
- Need for sacred spaces to foster human potential
- Socially cohesive project
39

40. 5/1/201540
STRENGTHS competitive advantage
• Proximity to Dublin city
• Sustainability as a brand
• Youngest demographic in country
• Established agricultural heritage & land
• Benefits Fingal residents & promotes tourism
• Scalable project – phased development
•
WEAKNESSES relative disadvantage
• Not on Dublin tourism radar i.e. vs. Wicklow
• Limited access to rural landscape – intensive agri
• Urban rural divide
• Transport infrastructure
• Limited anchor tourist attractions & green experiential
infrastructure
•
THREATS risk factors to avoid
• Loosing first mover advantage
• Funding
• Suitable sites for scalable development
• Local transport / accessibility
OPPORTUNITIES to exploit for benefit
• Beautiful coastal & historic heritage
• First mover advantage
• Solution based - future living / society / zeitgeist
• Community / education / social inclusion / food
• Anchor attraction for North Dublin
• Potential source of future council revenue / EU funds
• Development resources within existing cost base
Community
Commercial
Tourism
Amenity
Placemaking
Education
Agri / Food
Resource

41. 5/1/2015
(1) BIODIVERSITY
Agency facilitating greater biodiversity
Moving from a linear to a holistic approach to
land use
Celebrate Biodiversity practical, ecological & experiential benefits
Intensive Polyculture explorative approach to max land use efficiency
Food Security perennial food systems – max output for min input
Add Value to the Land variety / productivity / experiential / commercial
Commercial Benefits experiential tourism / access to landscape /
seasonal& rare breeds
Restaurant / Hospitality foraging / seasonal produce / place making
Partnerships
.
(2) SHOWCASE SOLUTIONS
Showcase true self sufficient & sustainable systems
solutions
Holistic approach to environmental design with primacy
of the local.
(3) SOCIAL RESOURCE
Social resource for learning, development &
recreation
A unique social space promoting true sustainable living
(4) UNIQUE SPACE
Create a space that is aesthetically, socially &
spiritually stimulating
A unique social space cultivating human potential
41

42. 5/1/2015
(1) BIODIVERSITY
Agency facilitating greater biodiversity
Moving from a linear to a holistic approach to land use
Perm. Landscape Design single self-sustaining eco system
Perm. Solutions water attenuation / swales / natural fertilizer / soil /
plant guilds / food forest / zoning
Green Energy small scale wind & solar energy
Passive ‘Earthships’ low impact / high efficiency & location specific
Primacy of the Local food / community / social cohesion / local
investment / place making / bridge rural urban divide
Commercial Benefits artisan food / eco-tourism / solution based resource
convention centre / investment spill over
Tourist Attraction Unique solution based tourist attraction / national
park 2.0
(2) SHOWCASE SOLUTIONS
Showcase true self sufficient & sustainable
systems solutions
Holistic approach to environmental design with
primacy of the local.
(3) SOCIAL RESOURCE
Social resource for learning, development &
recreation
A unique social space promoting true sustainable living
(4) UNIQUE SPACE
Create a space that is aesthetically, socially &
spiritually stimulating
A unique social space cultivating human potential

43. 5/1/2015
(1) BIODIVERSITY
Agency facilitating greater biodiversity
Moving from a linear to a holistic approach to land use Event Centre shared resource for education, community, events
& recreation
Education Programme school linked environmental & ecological awareness
programmes
Community Ownership Foster sense of shared ownership & social inclusion
Equity of Access democratization of access of resources / better life
outcomes / solution for marginalization
Sharing Economy Building real social networks / collaborative economy
antidote to social isolation & individuation of society
Linked to an Amenity historical attraction / parkland / tourist town / river
valley / nature reserve etc.
(2) SHOWCASE SOLUTIONS
Showcase true self sufficient & sustainable systems
solutions
Holistic approach to environmental design with primacy
of the local.
(3) SOCIAL RESOURCE
Social resource for learning, development &
recreation
A unique social space promoting true sustainable
living
(4) UNIQUE SPACE
Create a space that is aesthetically, socially &
spiritually stimulating
A unique social space cultivating human potential
43

44. 5/1/2015
(1) BIODIVERSITY
Agency facilitating greater biodiversity
Moving from a linear to a holistic approach to land use Inspiration recognising inspirational role & primacy of nature
Human Potential creating a space to facilitate every aspect of human
potential
Community importance of community to enrich our lives
Focal Point building and maintaining strong social connections &
support systems.
Commons collaborative consumption’ / sharing a common
resource / sharing economy / democratization
Empowerment Empower people to take control of their lives rather
than depending on outside forces
(2) SHOWCASE SOLUTIONS
Showcase true self sufficient & sustainable systems
solutions
Holistic approach to environmental design with primacy
of the local.
(3) SOCIAL RESOURCE
Social resource for learning, development &
recreation
A unique social space promoting true sustainable living
(4) UNIQUE SPACE
Create a space that is aesthetically, socially &
spiritually stimulating
A unique social space cultivating human
potential
44

45. 5/1/201545
Sustainable Brand:
‘A better brand that endures by respecting and
delighting all stakeholders in both this and
future generations.’
Sustainable:
Enduring. In the design of global enterprise
and economic systems, to support our human
need to thrive physically, but also to experience
our full potential for happiness and well being
in both the present and for the very long term.

46. 5/1/201546
Sustainable Brand:
‘A better brand that endures by respecting and
delighting all stakeholders in both this and
future generations.’
Sustainable:
Enduring. In the design of global enterprise
and economic systems, to support our human
need to thrive physically, but also to experience
our full potential for happiness and well being
in both the present and for the very long term.

47. 5/1/201547
Sustainable Brand:
‘A better brand that endures by respecting and
delighting all stakeholders in both this and
future generations.’
Sustainable:
Enduring. In the design of global enterprise
and economic systems, to support our human
need to thrive physically, but also to experience
our full potential for happiness and well being
in both the present and for the very long term.

48. 5/1/201548
Sustainable Brand:
‘A better brand that endures by respecting and
delighting all stakeholders in both this and
future generations.’
Sustainable:
Enduring. In the design of global enterprise
and economic systems, to support our human
need to thrive physically, but also to experience
our full potential for happiness and well being
in both the present and for the very long term.