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Supercharge Your ScienceBlogito Ergo Sum<br />Corey J. A. Bradshaw1,2<br />1THE ENVIRONMENT INSTITUTE, University of Adela...
“…there is only one thing worse than being talked about, and that is not being talked about.”<br />Oscar Wilde<br />The Pi...
Why should I blog?<br />How long does it take?<br />What should I blog about?<br />Who will read my blog?<br />Advice & ti...
What’s a blog?<br />Blog (web log):  type of website or part of  website usually maintained by an individual with regular ...
Why blog?<br />vengeance for bad journalism<br /><ul><li>too often misquoted, misrepresented & just plain misunderstood, s...
not as much need for middle man ‘reporter’ (cf. ‘journalist’)</li></li></ul><li>
Why blog?<br />reach larger audience<br /><ul><li>few people (and mostly specialists) read your hard work (peer-reviewed a...
hit much more varied audience
‘moral’ obligation with public funding
more people = more citations
measureable impact</li></li></ul><li>Why blog?<br />collaboration<br /><ul><li>develop reputation among peers (grants!), p...
higher likelihood of identifying colleagues of like mind
NGO/industry partners</li></li></ul><li>Why blog?<br />self-promotion<br /><ul><li>most institutional web options limited;...
CV, publications, background, media
partial basis for promotion/awards</li></li></ul><li>Why blog?<br />self-promotion<br /><ul><li>most institutional web opt...
CV, publications, background, media
partial basis for promotion/awards</li></li></ul><li>Why blog?<br />independence<br /><ul><li>shed institutional shackles ...
rants1 recommended
can express personal opinion more freely</li></ul>1evidence-based<br />
Why blog?<br />hones thinking<br /><ul><li>forces keeping up to date
develops writing skills (simplicity desperately needed)
subject material basis for new ideas/papers</li></li></ul><li>Why blog?<br />invitations<br /><ul><li>gets you invited to ...
2-4 hours/week if 1-2 posts/week
blog outside normal office hours?
keep to 1 theme</li></li></ul><li>What about?<br /><ul><li>passionate about topic
controversial
1000s blogs; few professional</li></ul>few by scientists themselves<br /><ul><li>unsupported rants = bad</li></ul>	evidenc...
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Supercharge Your Science

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What is a blog, and why as a scientist should I bother? The question should be, how can I survive without it.

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Supercharge Your Science

  1. 1. Supercharge Your ScienceBlogito Ergo Sum<br />Corey J. A. Bradshaw1,2<br />1THE ENVIRONMENT INSTITUTE, University of Adelaide, Australia<br />2South Australian Research & Development Institute<br />
  2. 2. “…there is only one thing worse than being talked about, and that is not being talked about.”<br />Oscar Wilde<br />The Picture of Dorian Gray (1891)<br />
  3. 3. Why should I blog?<br />How long does it take?<br />What should I blog about?<br />Who will read my blog?<br />Advice & tips for science bloggers<br />What not to do<br />Other social media?<br />
  4. 4. What’s a blog?<br />Blog (web log): type of website or part of website usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.<br />Entries commonly displayed in reverse-chronological order. <br />Most blogs are interactive, allowing visitors to leave comments and even message each other.<br />This interactivity that distinguishes them from other static websites.<br />Wikipedia<br />
  5. 5. Why blog?<br />vengeance for bad journalism<br /><ul><li>too often misquoted, misrepresented & just plain misunderstood, so can go on offensive
  6. 6. not as much need for middle man ‘reporter’ (cf. ‘journalist’)</li></li></ul><li>
  7. 7. Why blog?<br />reach larger audience<br /><ul><li>few people (and mostly specialists) read your hard work (peer-reviewed articles)
  8. 8. hit much more varied audience
  9. 9. ‘moral’ obligation with public funding
  10. 10. more people = more citations
  11. 11. measureable impact</li></li></ul><li>Why blog?<br />collaboration<br /><ul><li>develop reputation among peers (grants!), policy people
  12. 12. higher likelihood of identifying colleagues of like mind
  13. 13. NGO/industry partners</li></li></ul><li>Why blog?<br />self-promotion<br /><ul><li>most institutional web options limited; dry, boring, incomplete, difficult to update
  14. 14. CV, publications, background, media
  15. 15. partial basis for promotion/awards</li></li></ul><li>Why blog?<br />self-promotion<br /><ul><li>most institutional web options limited; dry, boring, incomplete, difficult to update
  16. 16. CV, publications, background, media
  17. 17. partial basis for promotion/awards</li></li></ul><li>Why blog?<br />independence<br /><ul><li>shed institutional shackles (within reason)
  18. 18. rants1 recommended
  19. 19. can express personal opinion more freely</li></ul>1evidence-based<br />
  20. 20. Why blog?<br />hones thinking<br /><ul><li>forces keeping up to date
  21. 21. develops writing skills (simplicity desperately needed)
  22. 22. subject material basis for new ideas/papers</li></li></ul><li>Why blog?<br />invitations<br /><ul><li>gets you invited to (and financed to attend) special events</li></li></ul><li>How much time?<br /><ul><li>personal choice
  23. 23. 2-4 hours/week if 1-2 posts/week
  24. 24. blog outside normal office hours?
  25. 25. keep to 1 theme</li></li></ul><li>What about?<br /><ul><li>passionate about topic
  26. 26. controversial
  27. 27. 1000s blogs; few professional</li></ul>few by scientists themselves<br /><ul><li>unsupported rants = bad</li></ul> evidence-based diatribes = good<br />
  28. 28. Who reads?<br /><ul><li>internet-literate professionals (non-scientists)
  29. 29. high school; undergraduate; postgraduate
  30. 30. journalists
  31. 31. policy makers
  32. 32. not too many established scientists (changing?)</li></li></ul><li>Advice & tips - format<br /><ul><li>800 – 1500 words
  33. 33. keep it current/relevant
  34. 34. frequent
  35. 35. good (clever/funny) headline
  36. 36. tell a story
  37. 37. critique
  38. 38. good image(s) essential (open licence)
  39. 39. link love </li></li></ul><li>Advice & tips - topics<br /><ul><li>“peer-review of peer-reviewed papers”
  40. 40. Nature News & Views
  41. 41. Faculty of 1000
  42. 42. Front Ecol Environ Dispatches
  43. 43. Editor’s Choice (many journals)
  44. 44. review your own papers!</li></li></ul><li>Advice & tips - style<br /><ul><li>“peer-review of peer-reviewed papers”
  45. 45. Nature News & Views
  46. 46. Faculty of 1000
  47. 47. Front Ecol Environ Dispatches
  48. 48. Editor’s Choice (many journals)
  49. 49. review your own papers!</li></li></ul><li>Advice & tips - style<br /><ul><li>mix up format (not always the same style or content type)
  50. 50. video good, but use sparingly
  51. 51. webinars (mostly personal)
  52. 52. be a scientist, but more like a journalist</li></ul> & member of human race<br /><ul><li>create categories/lists of content</li></li></ul><li>Advice & tips<br /><ul><li>mix up format (not always the same style or content type)
  53. 53. video good, but use sparingly
  54. 54. webinars (mostly personal)
  55. 55. be a scientist, but more like a journalist</li></ul> & member of human race<br /><ul><li>create categories/lists of content</li></li></ul><li>Advice & tips – getting traffic<br /><ul><li>RSS (really simple syndication)
  56. 56. e-mail subscriptions
  57. 57. key words (tags)
  58. 58. promote at speaking engagements
  59. 59. link to professional website & vice versa
  60. 60. ‘All roads lead to Rome’– social media links back to blog
  61. 61. make it easy to ‘like’, ‘tweet’, ‘stumble’, ‘digg’…</li></li></ul><li>Do not…<br /><ul><li>… post mundane, parochial subjects
  62. 62. … just regurgitate – original ideas/thoughts
  63. 63. … post long-winded, unsupported rants
  64. 64. … insult
  65. 65. … base on emotions
  66. 66. … use too much rhetoric
  67. 67. … use motherhood statements (i.e., quantify)</li></li></ul><li>Social media<br /><ul><li>Twitter, Facebook, Flickr, Youtube, LinkedIn, Friendfeed, bookmarking, blog rankings, blog search engines…
  68. 68. All roads lead to Rome
  69. 69. grabs attention of different mobs
  70. 70. don’t mix business with pleasure
  71. 71. widgets
  72. 72. Audioboo, Slideshare…</li></li></ul><li>Social media<br /><ul><li>Twitter, Facebook, Flickr, Youtube, LinkedIn, Friendfeed, bookmarking, blog rankings, blog search engines…
  73. 73. All roads lead to Rome
  74. 74. grabs attention of different mobs
  75. 75. don’t mix business with pleasure
  76. 76. widgets
  77. 77. Audioboo, Slideshare…</li></li></ul><li>Blog hosts<br /><ul><li>Wordpress.com; Wordpress.org
  78. 78. Blogspot
  79. 79. Typepad
  80. 80. Blogger
  81. 81. Edublogs
  82. 82. Yahoo 360
  83. 83. Livejournal
  84. 84. custom</li></li></ul><li>Bill Laurance<br />Mike Seyfang<br />University of Adelaide<br />James Cook University<br />my students & postdocs<br />corey.bradshaw@adelaide.edu.au<br />www.adelaide.edu.au/directory/corey.bradshaw<br />ConservationBytes.com<br />© Tiantian Zhang, Good50x70.org<br />

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