What is a blog, and why as a scientist should I bother? The question should be, how can I survive without it.

1. Supercharge Your ScienceBlogito Ergo Sum Corey J. A. Bradshaw1,2 1THE ENVIRONMENT INSTITUTE, University of Adelaide, Australia 2South Australian Research & Development Institute

2. “…there is only one thing worse than being talked about, and that is not being talked about.” Oscar Wilde The Picture of Dorian Gray (1891)

3. Why should I blog? How long does it take? What should I blog about? Who will read my blog? Advice & tips for science bloggers What not to do Other social media?

4. What’s a blog? Blog (web log): type of website or part of website usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries commonly displayed in reverse-chronological order. Most blogs are interactive, allowing visitors to leave comments and even message each other. This interactivity that distinguishes them from other static websites. Wikipedia

8. hit much more varied audience

9. ‘moral’ obligation with public funding

10. more people = more citations

12. higher likelihood of identifying colleagues of like mind

14. CV, publications, background, media

16. CV, publications, background, media

18. rants1 recommended

19. can express personal opinion more freely1evidence-based

21. develops writing skills (simplicity desperately needed)

23. 2-4 hours/week if 1-2 posts/week

24. blog outside normal office hours?

26. controversial

29. high school; undergraduate; postgraduate

30. journalists

31. policy makers

33. keep it current/relevant

34. frequent

35. good (clever/funny) headline

36. tell a story

37. critique

38. good image(s) essential (open licence)

40. Nature News & Views

41. Faculty of 1000

42. Front Ecol Environ Dispatches

43. Editor’s Choice (many journals)

45. Nature News & Views

46. Faculty of 1000

47. Front Ecol Environ Dispatches

48. Editor’s Choice (many journals)

50. video good, but use sparingly

51. webinars (mostly personal)

53. video good, but use sparingly

54. webinars (mostly personal)

56. e-mail subscriptions

57. key words (tags)

58. promote at speaking engagements

59. link to professional website & vice versa

60. ‘All roads lead to Rome’– social media links back to blog

62. … just regurgitate – original ideas/thoughts

63. … post long-winded, unsupported rants

64. … insult

65. … base on emotions

66. … use too much rhetoric

68. All roads lead to Rome

69. grabs attention of different mobs

70. don’t mix business with pleasure

71. widgets

73. All roads lead to Rome

74. grabs attention of different mobs

75. don’t mix business with pleasure

76. widgets

78. Blogspot

79. Typepad

80. Blogger

81. Edublogs

82. Yahoo 360

83. Livejournal