Deals and coupons are an essential part of the Food Compass solution.

1. Team Food Compass

2. Hypothesis
Deals and coupons are an essential part of the Food
Compass solution.
Team Food Compass

3. Online Surveys
We posed this hypothesis to approximately 40
respondents via two separate online surveys and
tested it via a few face-to-face interviews.
Team Food Compass

4. Findings: Offering coupons is good for attracting users, given deals
must be good (obviously) and UI must be neat n clean.

5. Findings: Coupons will also help restaurants with lower
ratings to improve their quality or to survive.

6. When it comes to interacting with the Food Compass app at a
restaurant (to capture user data), 15/31 respondents indicated
that they’d want an incentive (ie. coupon/deal) to do so.

7. Overview
Based on the limited research, the Food Compass
could benefit from the inclusion of deals/coupons,
especially when it comes to incentivizing users to
interact with the Food Compass (for data collection).
Team Food Compass

8. Summary
Hypothesis Validated.
Team Food Compass