Business Writing Essentials - 23 February 2018
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This comprehensive workshop provides you with an understanding of modern business writing. This will enable you to write emails and other documents more effectively and professionally. Through analysis and hands-on activities, you will learn how to plan, write and edit a variety of documents. You will write case studies and receive feedback from your trainer and other participants on your strengths and areas to improve.
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Business Writing Essentials - 23 February 2018
- 1. Business Writing Essentials Workshop
- 3. 2018 PUBLIC TRAINING CALENDAR Stress Free Speaker How to be ready for every possible outcome Tips and techniques to reduce the stage stress and control your body language Handle your audience rejections and objections with confidence Conquer the Stage Have a greater influence when speaking in public Engage your audience and get their approval with delivery Overcome stage fright and master your body language High Impact Presentations Use impacting openings to get your audience interest from the beginning Prepare elevator 60 seconds pitch which will impress your audience Advanced Public Speaking Why traditional presentations do not work? Engage Your Audience Learn how to prepare audience focused presentations Keep your audience full attention without the use of PowerPoint Use a straight to the point way to present Bulletproof Speaker System Public Speaking Essentials 17 January , 23 March 20 April & 23 November 2018 20 July & 21 September 2018
- 4. 2018 PUBLIC TRAINING CALENDAR Business Writing Essentials Advanced Business Writing 19 October & 7 December 2018 Email Structure & Style Reader Friendly Writing Feel more confident in your ability to write effective and professional emails Adapt your emails and letters to different audiences and situations Understand how to use emails to develop better working relationships Create a better impression with readers Explore ways to be more easily understood by your readers Explore the 4 C’s of Business Writing (Concise, Clear, Courteous, Correct) Write More Professionally Perfecting your Writing Learn how to give a professional image Communicate your ideas more effectively in your professional writing Eliminate unnecessary wording and communicate concisely Improve the style and accuracy of your professional writing Become a guide for team members and colleagues Find and correct common errors Business Writing Transformation 23 February , 6 July 24 August 2018
- 9. What about thestructure? Signature / close Greeting / salutation Pleasantries / greeting 2 Reason for Writing Conclusion / call for action
- 10. going well
- 11. What about thestructure? Signature / close Greeting / salutation Pleasantries / greeting 2 Reason for Writing Conclusion / call for action
- 14. More diplomatic and polite • Could is used more often in formal language than can. • In formal language, more formal synonyms are used, e.g. require, receive, assure, contact, further instead of need, get, promise, get in touch, more. • Phrasal verbs, e.g. put off, think about, etc. are more common to informal and neutral email language. • Contractions (I'm, you're, won't etc.) are used less often in formal language. Formal language uses full forms (I am, you are, will not, etc) • Abbreviations, e.g. info, ad, etc. are appropriate for informal language. Formal language uses full words, e.g. information, advertisement, etc. • In formal language, more formal forms of address are used, e.g. Dear sir or madam, Dear Mr Smith.
- 16. Formality Formula Before you begin to write, you should consider: • The “temperature” of the relationship you have with the reader (T) • Your purpose for writing (P) • The medium (M) – (email, report, SMS, etc) T + P + M = Level of Formality
- 18. Apologising
- 19. REMEMBER! I do apologize {verb} Apology {singular noun} -> Apologies {plural noun} Please forgive me {formal} = Sorry about that {informal} I forgive you {very formal} = That’s all right / Don’t worry about it {informal}
- 20. Formal apologetic language: MATCHING FUNCTIONS PHRASES 1. Apology for an error This was caused by an IT malfunction 2. Accepting a complaint We assure you this will not happen again 3. Acknowledging receipt of a complaint letter The item was on sale and therefore refunds are not permitted 4. Explaining a service outage We understand how disappointed you must feel. 5. Assurance I regret to inform you that we cannot take responsibility for this occurrence 6. Replacement We look forward to your continued custom and to serving you again 7. Regret We agree that the usual high standards of our products were not met in this instance 8. Rejecting responsibility I would like to apologise for the error we made 9. Reasons for rejection We have dispatched the new items 10. Trying to retain good will Thank you for your letter of 3 February.
- 22. Formal apologetic language: quiz FUNCTIONS PHRASES 1.Denying responsibility Please allow me to apologise for 2. Re-apologising at the end It transpires that… 3. Formally saying “for telling me about it” Have already taken all necessary measures to ensure that 4. Trying to protect the relationship Thank you for bringing the matter to my attention 5. Explaining who is responsible Have taken personal charge 6. Promising speedy resolution We do not accept liability for 7. Apologising very formally View you as a valuable customer 8. Emphasising desire to keep working together I shall sort this matter out as a matter of urgency 9. Saying the problem is fixed and won’t happen again Has not damaged your confidence in working with us 10. Explaining the cause of a problem Please accept our apologies for the inconvenience
- 23. Page 26
- 25. More polite language Page 27
- 28. “I’m sorry to send you such a long report: I didn’t have time to write a short one”
- 29. The 4 C’s of Reader Friendly Writing 1 – Clear 2 – Concise 3 – Courteous 4 – Correct
- 30. Mr Less-is-more’s pet hates • At the present moment in time NOW • Please kindly find attached I ATTACH • Due to the fact that BECAUSE or SINCE • As can be seen from the following table below THE TABLE SHOWS THAT… • As has already been mentioned… {DOES IT REALLY NEED SAYING AGAIN?} • Each and every ALL • In the future going forward scenario IN FUTURE • In the event that IF • Dear valued customer {HOW CAN YOU VALUE ME WHEN YOU DON’T EVEN KNOW MY NAME?}