History’s most famous renaissance man, Leonardo da Vinci, can teach us quite a few lessons about building a brand. Check out his creativity and branding tips!

1. Building Your
Brand
with
LeonardodaVinci
Leonardo da Vinci was a painter,
sculptor, inventor, and
anatomist. But did you also know
that he was a geologist,
cartographer, and musician, too?
The most celebrated Renaissance
Man is a great example when it
comes to branding. Find out
why...

2. Building Your Brand with
LeonardodaVinci
Over 500 years ago, da Vinci
designed plans for machine guns,
parachutes, and armored cars -
long before they were necessities!
The lesson? Great
brands anticipate their
customers needs. For a good
example, think of Steve Jobs, who
created many of his ingenious
products before people even knew
they wanted them!

3. Building Your Brand with
LeonardodaVinci
According to legend, da
Vinci spent ten
years painting the lips on
the Mona Lisa. If a work of
art wasn't up to his
standards, he would destroy
it. In fact, some historians
say that da Vinci
destroyed most of his work.
Shouldn't your brand have
the same high standards?

4. Building Your Brand with
LeonardodaVinci
da Vinci famously kept a notebook with him at all times
so he could sketch, take notes, and write down
questions and observations. The notes then had to be
refined in order to turn into ideas.
Creativity is hard work. Like many great artists, da
Vinci did not wait for "the muse" to visit him. He made
things happen through intentionality. The lesson for
you? ....

5. Building Your Brand with
LeonardodaVinci Be intentional about
your creativity! Every
brand has its own
creativity challenges -
whether constrained
by budget, personnel,
or other factors.
Creating quality
content should be a
priority for your
brand!

6. Building Your Brand with
LeonardodaVinci
So, what did da Vinci
teach us?
1) Anticipate Customers'
Needs
2) Commit Your Brand to
the Highest Standards
3) Be Intentional About
Creating Content

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