If you think about it, content marketing is just another platform for selling your business, so why not learn from the greatest sellers ever: car salesmen.
2. What a Car Salesman
Can Teach You About
Content Marketing
• At some point in our
adult lives, we’ve
probably had to say
goodbye to our car.
• If you’ve reflect on your
experience visiting
various dealerships,
then you know exactly
how persuasive a car
salesman can be: very.
3. Car salesmen are some of the most suave talkers in the
world. They have a distinct ability to:
• Earn trust
• Build rapport
• Convince you to close a deal
4. • Similarly, did you
know that your
content marketing
strategy is like a car
salesmen?
• In reality, the end goal
of content marketing
is just another form of
sales.
• When you understand
this, you can maximize
this avenue to the
max. Here’s how:
5. #1 Find Out What
Your Audience Wants
• Just as a car salesman
asks what kind of car
your looking for so they
can lead you in the
right direction,
determine what your
audience truly wants in
their content.
• This will give you the
opportunity to lead
them in the right
direction.
6. #2 Then Give it
To Them
• When you know what
your audience wants,
don’t try to dictate the
conversation. Rather,
find the market need
and then fulfill it.
• Of course, you can still
establish your own
brand, voice, and
authority while doing so!
7. #3 Avoid Sales Language
• Ever notice how car salesmen don’t push a specific car?
Instead, they want you to come to the conclusion on your
own so that you make the purchase.
• The instant you use sales language, your audience will
leave before you can even make an elevator pitch!
8. • In short, you want to provide value to your readers,
not sales-filled language!
• And the only way you can do that is to act like a car
salesman, find out what they want, and lead them
in the right direction!
9. Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. We cater to SEO
marketing agencies as well as small
business, providing content
marketing strategies applicable to
many fields. Whether you need
content for yourself or content for
your clients, Content Equals Money
is the insource Writing Service to
suit your needs!