Discover new features on the Snapchat App. Learn more about how to gain value from Snapchat for you and your organisation.

1. 10 COOL
SNAPCHAT
FEATURES
LEARN MORE ABOUT SNAPCHAT

2. THE STATS
If you think
Snapchat is just
for kids and
teenagers, think
again.

3. THE AUDIENCE
• 26 million active users in the
U.S.
• 400 million snaps (photos
and videos) sent daily
• User age group : 13-25
• >Women< make up 70% of
Snapchat’s user base.

4. GROWTH
From May 2012 to April
2013, the number of
snaps sent per day grew
from 6 million to 150
million. >That’s a lot btw<

5. NEW FEATURES
New features are
being released quite
regularly now. Here I
highlight ten of them
!

6. USING THE APP
The App works quite
differently to most
other social media
apps.

7. PAY ATTENTION !
The Snapchat interface
can be deceptive. There
are a lot more features
available that you may
think. Let’s take a look !

8. PHOTOS & VIDEO
Almost all messaging
on Snapchat must
contain photos or
video clips.

9. TAKE A PHOTO OR VIDEO
CLIP
Open the App &
simply use the
large circular
button to take a
photo.
Hold down the
button to take a
video clip

10. AVAILABLE TOOLS WHEN
CREATING PHOTO/VIDEOS
Toggle between front & rear facing camera
Turn flash on/off
New snaps & snap chat message
notifications
Button to take new photo / video clip
Snapchat story notifications

11. TAKE A PHOTO OR VIDEO
CLIP
Once
photo/video clip
is taken, more
tools become
available on
screen

12. TOOLS TO EDIT PHOTOS
& VIDEO
Pencil drawing tools. Add lots of color
squiggles, draw text !
Cancel / Delete the photo/video clip
Choose the duration of your snap (max 10
seconds)
Save a copy of the snap to your camera roll
Add this snap to your daily Snapchat story
Choose who will see your snap

13. PAY ATTENTION !
BUT
WAIT !

14. PAY ATTENTION !
By tapping and
swiping R-L, lots
more features
become available.

15. 1. ADDING TEXT
Tap the screen
to add text.
Position the
message by
dragging it the
desired location

16. 1. FORMATTING TEXT
Tap the “T” symbol to increase
the size of the text font
Tap again to centre align the
text on the screen
Tap again to return to the
original text formatting

17. 2. FREE HAND DRAWING
Tap the top
right of the
screen to draw
free hand in
multiple colors.

18. 2. FREE HAND DRAWING
Drag the color
selector up/down to
choose a desired
color.
Use the return arrow
to erase / go back.
Multiple colors
allowed on the same
image.

19. PAY ATTENTION !
Swiping R-L reveals
six more features

20. 3. IMAGE FILTER #1
First swipe
overlays the
first image
filter.

21. 4. IMAGE FILTER #2
Second swipe
overlays the
second image
filter.

22. 5. IMAGE FILTER #3
Third swipe
overlays the
third image
filter.

23. 6. SPEED
Fourth swipe
auto overlays
your current
speed of travel.

24. 7. TEMPERATURE
Fifth swipe
overlays the
current
temperature.

25. 8. TIME
Sixth swipe
overlays the
current time.

26. 9. EMOJI
Add lots of cool
emoji icons
using the iPhone
keyboard plugin.
1. Tap Settings > General > Keyboard.
2. Tap Keyboards.
3. Tap Add New Keyboard.
4. Locate and tap Emoji.

27. 10. CHAT MESSAGING
Start a chat with
any user in your
snap list.
Swipe R-L to
start a chat.

28. 10. CHAT MESSAGING
You can now
send photos
from your
camera roll in a
chat message.
Watch out WhatsApp !

29. BEFORE YOU PRESS
SEND
If you don’t save your
snap to your camera
roll before you send it,
you won’t see it again !

30. SNAPCHAT FOR
BUSINESS TIPS
Use it to connect with a young
generation that find Facebook
boring & outdated.
Use the tools / features to
express your creativity and the
creativity of your brand /
company

31. SNAPCHAT FOR
BUSINESS TIPS
Don’t panic. It’s early
days yet for Snapchat.
Jump on, start playing
about, and steadily build
your Snapchat Audience.

32. STAY IN TOUCH
I’m John Walsh. Good to meet you 
• Snapchat Username = contentsurgeon
• Twitter Handle = @contentsurgeon
• E-Mail = john@woc-media.com
I’m a freelance Digital Content
Specialist.
You can hire me to assist you with
many aspects of Content Marketing &
Digital Transformation.

33. CREDITS
Stats used in this report were
sourced from
SocialMediaToday.com