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The Hiring, Care and Feeding of a Social Media Manager

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Converse Digital | Digital Strategy Advisors
Converse Digital | Digital Strategy Advisors

This presentation covers the 5 key questions when hiring a social media manager. How much should I pay them? What skillset am I looking for? What will they do on a day-to-day basis? What tools do they need to do their job? How do I measure if they are being effective? I cover those questions and more in this TACVB Conference presentation. To learn more about me

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The Care and Feeding of a Social Media Manager
fluent  in  two  languages digital tradi0onal
cri0cal  thinking
Social  Media  Manager unique  skill  set  requirements strategic analy0cal crea0ve persuasive proac0ve great  presenter outstanding  nego0ator determined fearless
Social  Media  Manager unique  skill  set  requirements strategic analy0cal crea0ve persuasive proac0ve great  presenter outstanding  nego0ator determined fearless storyteller
Intern
Radio/Television/Film Advertising Social Media Public Relations Journalism
Creating Content & Scheduling Publishing Analyze Traffic Content Monitoring/ #Chats & & Lunch Responding to Responding Seeding Conversation Content 8a 10a noon 2p 4p 6p 8p 10p
smartphone Android iPhone4 Copyright  ©  2010  Converse  Digital,  LLC
video  capture Flip Kodak   Z i8 iPhone4 video   o nly video   &   p hoto video,   p hoto   &   a udio Copyright  ©  2010  Converse  Digital,  LLC
video  capture Copyright  ©  2010  Converse  Digital,  LLC
ligh0ng  &  audio Mobile   -­‐   T hree   Point   L ighting   K it Wireless   L av   M ic Copyright  ©  2010  Converse  Digital,  LLC
soQware ç Copyright  ©  2010  Converse  Digital,  LLC
soQware Original   S hot   Retouched   S hot   -­‐   For   B log Copyright  ©  2010  Converse  Digital,  LLC
soQware Original   S hot   -­‐   F rom   C lient Retouched   S hot   -­‐   For   B log Copyright  ©  2010  Converse  Digital,  LLC
soQware Copyright  ©  2010  Converse  Digital,  LLC
Basic  Measures Fans Followers Site  Visits eNewsleVer  subscribers RSS  Subscribers Blog  Subscribers Important  because  you  can’t  have  SALE  un0l  you’ve  established  SCALE
Engagement @Replies  on  TwiVer Comments  and  Likes  on  Facebook eMail  Opens/Clicks Video  views Time  on  site  measurements Time  viewed  on  videos Engagement  is  about  quality  over  quan0ty
Return  on  Investment Anecdotal  evidence PR  Value  (Blogger  coverage) Ad  Spend  Equivalent  (eyeballs) Measures  that  tradi0onal  adver0sing  oriented  execu0ves  can  understand
Copyright  ©  2010  Converse  Digital,  LLC

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The Hiring, Care and Feeding of a Social Media Manager

  • 1. The Care and Feeding of a Social Media Manager
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  • 4. fluent  in  two  languages digital tradi0onal
  • 6. Social  Media  Manager unique  skill  set  requirements strategic analy0cal crea0ve persuasive proac0ve great  presenter outstanding  nego0ator determined fearless
  • 7. Social  Media  Manager unique  skill  set  requirements strategic analy0cal crea0ve persuasive proac0ve great  presenter outstanding  nego0ator determined fearless storyteller
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  • 16. Radio/Television/Film Advertising Social Media Public Relations Journalism
  • 17. Creating Content & Scheduling Publishing Analyze Traffic Content Monitoring/ #Chats & & Lunch Responding to Responding Seeding Conversation Content 8a 10a noon 2p 4p 6p 8p 10p
  • 18. smartphone Android iPhone4 Copyright  ©  2010  Converse  Digital,  LLC
  • 19. video  capture Flip Kodak   Z i8 iPhone4 video   o nly video   &   p hoto video,   p hoto   &   a udio Copyright  ©  2010  Converse  Digital,  LLC
  • 20. video  capture Copyright  ©  2010  Converse  Digital,  LLC
  • 21. ligh0ng  &  audio Mobile   -­‐   T hree   Point   L ighting   K it Wireless   L av   M ic Copyright  ©  2010  Converse  Digital,  LLC
  • 22. soQware ç Copyright  ©  2010  Converse  Digital,  LLC
  • 23. soQware Original   S hot   Retouched   S hot   -­‐   For   B log Copyright  ©  2010  Converse  Digital,  LLC
  • 24. soQware Original   S hot   -­‐   F rom   C lient Retouched   S hot   -­‐   For   B log Copyright  ©  2010  Converse  Digital,  LLC
  • 25. soQware Copyright  ©  2010  Converse  Digital,  LLC
  • 26. Basic  Measures Fans Followers Site  Visits eNewsleVer  subscribers RSS  Subscribers Blog  Subscribers Important  because  you  can’t  have  SALE  un0l  you’ve  established  SCALE
  • 27. Engagement @Replies  on  TwiVer Comments  and  Likes  on  Facebook eMail  Opens/Clicks Video  views Time  on  site  measurements Time  viewed  on  videos Engagement  is  about  quality  over  quan0ty
  • 28. Return  on  Investment Anecdotal  evidence PR  Value  (Blogger  coverage) Ad  Spend  Equivalent  (eyeballs) Measures  that  tradi0onal  adver0sing  oriented  execu0ves  can  understand
  • 29. Copyright  ©  2010  Converse  Digital,  LLC