This document discusses cross-border e-commerce opportunities for Greek fashion brands. It outlines four cross-border sales channels: 1) having a localized e-shop, 2) selling on Amazon's marketplace, 3) selling on a third-party fashion e-shop, and 4) selling on other fashion marketplaces. It notes challenges Greek brands may face like lack of information, language barriers, and limited shipping/payment options. The document advocates that Greek fashion brands can combat losing domestic market share to international competitors by pursuing omnichannel retail in Greece or selling their products cross-border from Greece.
18. 3-4. 3rd party Fashion eshops & Other Fashion Marketplaces
• Established Channel: $50
billion market in 2016
• Moderate growth: CAGR 13%
• Dominated in each country
by few leading players
Flash
Sales
• High growth market
• 400 actors today globally
representing already 10%+ of
ecommerce market
• 40% of global ecommerce in
2021 or $800B market in 2021
Market
Places
19. 3-4. 3rd party Fashion eshops & Other Fashion Marketplaces