Tips for cross-border eCommerce strategy for greek fashion brands from our e-business consultant Manos Koumantakis at the Digital Fashion Forum conference.
1. Fashion is Global.
Let’s get out of here!
Digital Fashion forum 2016
Manos Koumantakis
eBusiness Cosultant
2. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
70%
Cash on Delivery(Αντικαταβολή)
Global connected commerce
By Nielsen - 2016
4. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
a few numbers
first …
5. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
eCommerce Global Turnover (2015) : $1.671bn
ΥοΥ Growth (2015) : 25%
(2016 forecast) : $2.050bn
eShoppers: 1.250 million
$1.671bn
1.250 million
6. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
European Turnover: €455bn - 13.3% ΥοΥ Growth
Εu28 Turnover: €407bn - 13.4% ΥοΥ Growth
eShoppers: 331 million331 million
€407bn
€455bn
2015
7. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
Turnover: €3.8bn
18.8% ΥοΥ Growth
eShoppers: 3.0 million
2014
3.0 million
€3.8bn
11. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
Selling products & services cross-
border has proven to be profitable
Agree
77%
14%
Neutral
2%
Disagree
7%
N/A
Source: Key Business Drivers and
Opportunities in Cross-Border
Ecommerce 2014
Keira McDermott - Payvision
12. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
Why doesn’t every
single retail sell
cross-border ?
13. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
FEAR !
Lack of info
14. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
Think Globally
Act Locally
Think Globally
Act Locally
15. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
Get ready for
Cross-Border
Strategy
16. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
7 quick tips by
Convert Group
to get you started
on the way to being everyone’s favorite eshop J
17. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
#1
Know your customer
18. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
#2
Speak your
customer’s language
19. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
#3
eShop technical specs
20. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
#4
Payment methods
21. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
#5
Shipping methods
22. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
#6
Customer care
23. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
#7
Promote locally
24. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
We help Fashion firms
Convert Globally
25. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
CONSULTING ● INTELLIGENCE ● TRAINING ● RECRUITING
26. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
Are U Ready for
Cross-Border
eCommerce?
27. Digital Fashion forumFashion is Global. Let’s get out of here! // Manos Koumantakis – Convert Group
Manos Koumantakis
eBusiness Consultant
Convert Group
mkoumantakis@convertgroup.com
Thank You!