Check out this presentation made by Priyam Srivastava on how to optimize the Blog Section of a website for better visibility on search engines. Follow these simple SEO tips to enhance user engagement and conversions on your site.

1. Blog
Optimization
PRIME
By- Priyam Srivastava

2. Blogging is one of the best ways of
content marketing today. It is a great
medium for brands to educate their
customers and solve their pain points
through informative and engaging
content.
Our mission is to Optimize the Blog
Section of a website for Search Engines
and increase traffic to important pages.

3. Blog Page Layout
On Page Optimization
Authorship Markup
Images & Videos
Content Ideas
Do’s & Don’ts

4. Top Navigation
Social Media Sharing
and Subscription
buttons
Blog Categories
Search this website…
Popular Posts
Archives
Footer
Blog 1 Title
• Short Description of Blog 1
Blog 2 Title
• Short Description of Blog 2
Blog 3 Title
• Short Description of Blog 3
Shown below is a mock-up for the main blog page of a website -
Heading Call To Action Button
(Conversion Element)

5. Call to Action Button (CTA)
One must never forget the main business objective of their website. A prominent CTA button to the
conversion element of your website (say Contact Us, Request a Quote etc.) should be present on every
blog page.
Social Media Sharing and Subscription buttons
Social media sharing options (Facebook, Twitter, LinkedIn etc.) are extremely important to widen the
reach of your content. Readers must also be given an option to subscribe to your blog via email or RSS
Feed.
Categories
Listing down the various themes under which your content has been categorized is recommended
from a usability perspective. It helps readers to reach to their topic of interest easily.
Call To Action Button
(Conversion Element)
Social Media Sharing
and Subscription
buttons
Blog Categories

6. Popular Posts
In order to enhance user engagement, you must showcase your top blog posts. These may be content
pieces which received good response on the Social front or the ones you wish to promote more than
others.
Archives
This should be incorporated to provide an easy path to reach to your older blogs.
Month wise segregation is the most popular and recommended way for Archives. This provides an
entry point to all the blogs that were posted in a particular month.
Readers’ Comments
This feature should be present on all the individual blog pages.
Also, it is extremely critical to moderate all the comments to avoid any
irrelevant/spam content.
Popular Posts
Archives

7. First and foremost, optimize the following on-page elements to target your
keywords –
• Metadata (Description and Keywords)
Description should be a short summary of the blog with instances of appropriate keywords
• Headers
• Internal Linking
• URL – Static, Precise and Keyword Rich
Make sure your blog title is
EYE CATCHING
and has the focus keyword!

8. Authorship markup is the method to display
authorship information in search results for
the content you create.
It helps your blog to standout on the SERP
and thus increase the Click Through Rate.
It is recommended to have Author profile
pages on your website rather than posting
content with just the brand name.
Google allows you to link your content on a
specific domain to your Google+ profile.
Click on the button below to know more.
Blog with Authorship
markup on the SERP
Google Authorship Markup

9. “We cannot face the enemy with
bare hands. Weapons like
Images, Infographics,
Presentations and Videos are a
must to win this battle.”
- IronHide (Weapon Specialist)

10. Plain textual content is just not enough for your
blog to go viral.
Adding Images and Infographics can significantly
improve user engagement on your website.
They must also be optimized for search engines for
better visibility on the web.
Humans process images 60,000
times faster than text!
Click to know more about Image Optimization.
Image Optimization Tips

11. Adding a related and engaging video along with your textual blog content can
be your special weapon, giving you an edge over conventional bloggers and
widening the reach of your content.
Video blogs often combine embedded video (or a video link) with supporting
text, images, and other metadata.
Just like videos, syndicating a presentation with a blog is also a good way to
improve its presence on the web. Platforms like Slideshare and Authorstream
provide an option of directly embedding the presentations hosted on them.
Videos and Presentations must be optimized for search engines by adding
keyword rich description, transcripts, annotations etc.
Click to learn more about Video Optimization Video Optimization Tips

12. • Be aware of the latest developments in your industry to identify new content
opportunities
• Analyze your competitors which outperform you on Search Engines to identify
their content strategy
• Set up Google alerts for your priority keywords to find out what is being said
about your key term across the web. Learn more about
• Stay updated with all the top forums (Quora, LinkedIn) and other social sites
(Facebook, Twitter) to know trending topics
Google Alerts

13. Do’s Don’ts

14. Do’s
• Give a link to the main blog page on
every individual blog posts
• Put no-follow tags on external links
• Create a sectional XML Sitemap for
blogs
• Promote your blog on all popular
social platforms related to your
domain
Don'ts
• Forget to update your blogs on a
regular basis
• Ignore readers’ comments and
queries
• Forget to analyze metrics like page
views, bounce rate etc. to measure
the performance of your blogs

15. And…Our Agent Matt from
Earth has a message for
you…
He may be smiling but he
is quite serious about
No Guest Blogging
for links in 2014!
Read the full post here

16. “You may lose your faith in blogs, but
never in useful and engaging content.
From here, the fight will be your own.
So generate and optimize quality
content to protect your world,
your site.”
- Blog Optimization Prime

17. In the interest of digital marketers by -
www.convonix.com