There is a lot more to Social Media than just making status updates. In this presentation, Nishi shah from the social media team at SMG Convonix takes you through the new features from Facebook insights and tells you exactly what you need to report.

1. An Overview of New Facebook
Insights
Nishi Shah, Social Media @
SMG Convonix

2. Key Metrics
The new Insights are broken down into the following tabbed
sections:
Overview
Page
Posts
People

3. What Metrics to Report
When you create a Facebook Campaign report, make sure you report the
following data. There is a lot more to Social Media than just making status
updates.
1. Page Likes - Its important to let your client know where the
likes are coming from, how many likes has the page received
etc. The new insight tool lets you grab that data seamlessly

4. What Metrics to Report
This graph will help
you understand the
trending growth of
your page and where
your growth is coming
from.. This will help you
plan your Page
promotions and Ad
campaigns
This graph tells you your
post reach on a daily
basis

5. What Metrics to Report
This graph tells you
which posts have
received the
maximum
likes, shares and
comments on a daily
basis

6. What Metrics to Report
2. Page Visits - This is where you can quickly evaluate how users
interact with content other than posts on your Facebook page.
This Graph tells you
the number of
views your various
applications have
received.
This Graph tells you
the external traffic
sources through
which the user
came to your
Facebook Page

7. Post Tab
The Posts Tab on Facebook is broken down into 3 Segments :
 All Posts
 When Your Fans Are Online
 Best Post Types
1) All Posts – This feature is similar to the previous one, but with some new graphics, some
color scheme refreshing and new filtering options. It gives a little additional information
like the ability to select different Reach and Engagement metrics.

8. 1. All Posts Tab
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The all posts tab lets you filter Reach by Total Reach, Organic vs. Paid and Fans vs. Non-Fans.
The all posts tab allows you to adjust which Engagement metrics you view.
The options include:
Post Clicks / Likes, Comments & Shares
Likes / Comments / Shares
Post Hides, Hides of All Posts, Reports of Spam, Unlike
Engagement Rate

9. 2. When Your Fans Are Online
This is a completely new data set here and is not something that was previously made
available even if you exported the data in excel.
Note this isn’t related to your content, but any content. This is important because it isn’t
influenced by when you post, the quality of your post, affinity or anything else.

10. 3. Best Post Types
You can quickly determine which of your post types generate the highest Reach and
Average Engagement (split up between Post Clicks and Likes, Comments & Shares).

11. Best Post Types
This section has actually gone largely unchanged from the old version, but there are some
nice little enhancements.
The People tab is broken apart into three different sections:
 Your Fans
 People Reached
 People Engaged
1) Your Fans
This is where you can quickly get insight into who your fans are.
This data shows me that 90% of my client’s fan base is male

12. 2) People Reached
The setup of this view is exactly like the Your Fans view. It’s broken down by
gender, age, geography and language.
Nothing associated with geography and language has changed significantly.

13. 3) People Engaged
These are the people who not only make up my fan base, but are reached and
engaged!
If you regularly use the Boost Post button to expand the reach of your posts, you should
also expect this representation will be different

14. A Question For You
Do you have any interesting data sets that affected
your marketing strategy? I would love to know!