This document provides tips for connecting with the right audience on LinkedIn. It recommends using LinkedIn groups to connect with others who share similar interests and promote yourself. It also suggests searching for people by name, current company, industry, past company, school, and other filters. The document outlines how to search for people you want to do business with by using groups, searching within a group's members, and viewing "people also viewed." Finally, it advises connecting with colleagues, customers, and using a prospect's LinkedIn profile before making a cold call to learn more about them.

1. Connecting with The Right Audience on LinkedIn

2. Making Connections
• LinkedIn Groups are a great way to connect and interact with others
who have similar interests and promote yourself to a targeted market
• Through a LinkedIn Group you have the potential of reaching a huge
number of people
• Group members will consist entirely of people interested in a particular
topic

3. • To search for people on LinkedIn simply type their name in the search
filter to get results
• Narrow down these results using filters like
Relationship
Current Company
Industry
Past Company
School
Etc.
Making Connections

4. Making Connections
Search Field
People Filter
More Filters
Click to
connect

5. Things to look out for while
making connections:
Always customize the
personal note
Making Connections

6. Making Connections
LinkedIn also allows you to view people
similar to a particular LinkedIn profile

7. • You can use the filters discussed earlier in the “Making New
Connections” section of the presentation
• Another effective way is by using LinkedIn Groups
Searching for People you want to do Business With

8. • Go to a LinkedIn Group who’s members might be of interest
• Go to the members tab of the group
• This provides you with all the members of the group
• Use search filter to find people that you are looking for
• You can invite people to connect or send them a message
Searching for People you want to do Business With

9. Searching for People you want to do Business With
Search Field
Send Message or
invite to connect

10. Searching for People you want to do Business With
You can also view the people also
viewed tab and view similar people
to find key decision makers of the
organization

11. This is probably the easiest and most effective way of building your
network -
Make sure you’re a 1st level connection with all your primary business
associates. You might be surprised at who in your network knows
someone you want to reach. Invite new and long-term customers to
connect with you. This’ll keep you up-to-date on changes in their world
that can help/hurt your business. Plus, they get updates about what
you’re doing too. You’ll also be able to see who they’re connected with,
giving you the option of asking them to be a referral source.
Connect with Colleagues/Customers

12. How to use LinkedIn before making a Cold Call
• Making a cold call is one of the most challenging aspects of being a
sales person
• LinkedIn can make this task a little easier
• Go through the LinkedIn profile of a prospective customer
• View Summary, Experience, Skills and Expertise, Education, Interests,
Personal Details on the LinkedIn Profile of the person you are trying to
reach out to