Adding to the post published here - http://bit.ly/1g6dOO8, Premchand Chandran has researched more and created a presentation on ‘How to Rank Well on Bing’ taking into consideration various factors that may affect the rankings. Check out the awesome presentation here!

1. How To Rank Well On Bing?
-By Premchand Chandran

2. Why Bing Is Important?

3. 4,950,000,000
95,800,000

4. Search Engine Oct'13 Sept'13 Aug’13
Google 66.9 66.9 66.9
Bing 18.1 18 17.8
Yahoo 11.1 11.3 11.4
Ask 2.5 2.5 2.6
AOL 1.3 1.3 1.3
Overall Traffic Distribution via Search Engines in US (%)

5. Disclaimer
All the points, snapshots and images in this presentation are
for representation purpose only. Resemblance to any person
living or dead or any incident or place is purely coincidental.
Also, the points in this presentation are consolidated from
various sources – hours of research went into this by various
internet marketing enthusiasts.
Thus, DO NOT consider this as a BIBLE, BHAGAVAD GITA or
QURAN! If algorithms could have been easily cracked, then
this place would have been heaven!

6. FLASH CONTENT

7. While Google is fairly hostile to Flash, Bing doesn't mind a flash-heavy site.
If a website has a lot of Flash, there is high chance of it ranking on Bing
provided it is well optimized with the proper on-page optimization elements.

8. BACKLINKS

9. Linking has always been a very important ranking factor in the search engine
optimization field.
Bing adores quality inbound links and gives a bit more weight to it than the
other search engines do.

10. SITE STRUCTURE

11. A website which is easily crawlable by the search engines is usually easily
navigated by the user as well.
Hence it becomes very user friendly for both the user and the search engine. All
search engines favor clean, easy-to-navigate architecture, fast-loading pages, and
easy-to-follow links.

12. INBOUND
ANCHOR TEXT

13. The number of quality inbound links might be of less importance for Bing but the
anchor text certainly matters more.
We must try using quality anchor text to rank well on Bing.

14. WEBSITE AUTHORITY

15. We are aware by now how important age is to Google, and Bing feels even more
strongly about it.
This is not to say that they completely ignore a newer domain name but generally
the rankings are low.

16. PAGE RANK

17. On Bing, if you try performing a search for a competitive keyword – you would
observe PR1 and PR2 websites among the top 10 results.
This implies that even a low PR website can rank on the first page on Bing
whereas it is very difficult to see such scenarios on Google.

18. PR 2
PR 1

19. FRESH CONTENT

20. Fresh content to Bing is not as vital as it is to Google.
This can also be related to domain age since older pages rank higher than the
newer pages in Bing. According to SEO experts – longer blog posts, more content
on web pages and longer articles would matter more to Bing.

21. ALGORITHMIC
COMPLEXITY

22. No Penguin! No Panda! Bing's algorithm is not as complex as Google’s.
With Bing, there will be no frequent update in algorithms and even if any, there is
a long way for Bing to come in comparison with Google's algorithmic updates.
So for now at least, a good ranking can be achieved more easily on Bing than on
Google (Black Hat Still Persists :P).

23. CRAWLABILITY

24. Bing takes longer to crawl websites than Google, probably because Bing as of
now is not as advanced as Google.
Hence it takes longer for changes made on the pages indexed by Bing to affect
rankings. The result being that you may have to wait a while to see the impact
of your Bing specific optimization efforts.

25. ONLY ONE WEBSITE – STRIKE A BALANCE

26. For the same reason, we should avoid going overboard with the techniques
that still may work for Bing, but not for Google.
Excessive use of these techniques – including keyword stuffing or over-
optimizing your backlink anchor text could trigger Google penalties.

27. Quick Learnings - Summary
SIMILARITIES BETWEEN GOOGLE & BING
Links hold a lot of weight – Make sure you have quality backlinks pointing to your site and good
internal links to help navigation.
Both offer local results for users – Consider focusing your content and optimization on
keywords related to your location.
Both engines offer paid results – Make sure you get involved with Google AdWords or Bing’s
AdCenter while still working to improve your search engine optimization.
Both use domain name as a factor for ranking – Try to make sure your domain name includes a
keyword that is directly related to what your company offers.

28. Quick Learnings - Summary
DIFFERENCES BETWEEN GOOGLE & BING
1. Forums
Google: Google doesn’t seem to mind forums as long as they are of good quality and
spam free. Many forums even show up on page one.
Bing: Bing does not like forums. According to State of Search, 90% of forum results
show up further down Bing results than Google results.

29. 2. Ambiguous Searches
Google: If someone was to search for something that could have two different
meanings, Google is more likely to put the most popular websites at the top of
your SERP. In other words, Google likes to focus on brand.
Bing: When an ambiguous search is performed, Bing usually likes to bring up
local results first.
Quick Learnings - Summary

31. 3. Flash Content
Google: Google dislikes Flash.
Bing: Webpages created with flash are far more likely to rank well on Bing.
4. Matching Keywords
Google: Google does a pretty good job understanding synonyms and the context
surrounding a keyword. This allows a website to have a little bit more creativity.
Bing: It’s important to try and use the keywords to want to rank well for verbatim
when trying to optimize for Bing.
Quick Learnings - Summary

33. Once we have optimized for Bing, we have also optimized for Yahoo!
Yes, Yahoo results are powered by Bing!! This implies, if we are
optimizing for Google first and Bing second, our third-search engine is
pretty damn simple.

34. Bing SEO Ranking Factors 2013 Study By SearchMetrics
The top five key findings were:
(1) Top brands rank higher on Bing, as they do in Google
(2) Backlink numbers are closely linked to higher rankings on Bing
(3) Social signals closely linked to higher rankings
(4) Quality content is important for search rankings
(5) On page technical factors are a must have