How can citizens/consumers participate in the self-regulatory media framework and why is this absolutely necessary in order to assure a healthy media landscape?

1. „Advertising will save
journalism from
itself!“
Domen Savič, Citizen D
www.drzavljand.si/en

2. The year is 1970

3. Journalist Advertiser
Consumer
/
Citizen
Data
Money

4. Regulation gives way to self-regulation
Free mediaFree market
Social responsibility

5. The year is 2010

6. „Journalists allowed advertisers to dictate
their editorial policy by adopting the click-through-rate
as a definitive standard of journalistic excellence.“
Read more at: https://goo.gl/qXkuiy

7. The year is 2013

10. Rinse and repeat

11. 30 days
200 people
13 companies

12. The year is 2017

16. 6 months
30000 people
2300 companies

17. The year is the future

18. Few things to consider
• Role of media literacy
• Role of active citizenship
• Role of personal responsibility

19. Thank you!
• Follow Citizen D on Twitter at @drzavljand
• Follow Better media project at #bettermediasi and
#bettermediars
• Read more about Better media at
www.bettermedia.eu
• Read more about Citizen D at
www.drzavljand.si/en