Preview of the future of social media including Google Buzz, Viral Video, and other helpful links.

1. Welcome To The Future

2. WARNING Via Direct Messages Message: “lol, is this you” Sender: bzpharma DO NOT CLICK THE LINK!!! Spammers can take your account TWITTER PHISHING ATTACK!

3. Google Buzz

4. What Is It? Gmail Account Users Link w/ other network members Post status updates and pictures Follow Twitter and Flickr Rating- “Good Buzz” seal of approval VIDEO

5. Cons of Buzz New- no one is sure how to use it Too much going on- hard to sift through everything Privacy issues- Google is fixing these

6. Pros of Buzz Reply straight from inbox Everything in once place Already has a huge network- Gmail Users

7. What People Are Saying “Google announced its new social networking product, Google Buzz, today. Our reaction late, boring, and lame.” Yahoo Finance “I'm especially fond of Gmail Buzz, which adds the power of asymmetric following to email….AWESOME idea” Tim O’Reilly

8. Viral Video

9. What are they? Viral video -- video clip content that gains widespread popularity through Internet sharing YouTube Blogs Other media-sharing websites

10. Viral video is getting its industry close-up. Less expensive to produce & market than traditional advertising Gained popularity through YouTube 38.5% predict industry standard within a year According to the Feed Company, an online-marketing agency

11. Examples Take notes http://www.see3.net/video Simple elements: powerful wording, dramatic use of color, narrator What not to do http://www.youtube.com/watch?v=XWGFLbmZ5jo Good pictures & message Poor presentation: words cut off mid-sentence, unnecessary info (history of the organization)

12. Who cares? Viral video campaigns produce desirable results “A viral video done right can foster stronger relationships between people and brands. We're pleased with the results we've seen and we're optimistic we'll see continued growth in the future.” -- DedricChoi, Vice President, Strategy & Analysis, Digitas

13. Viral video can increase brand awareness due to its ability to spread views exponentially. Low cost of video production and the effort involved tospread it among websites and blogs

14. How do I get one? Team effort Writer Someone who knows how to write for video Get your message across clearly Producer Someone to oversee the project Organize details of cast, crew, budget, etc. Techy Someone who knows how to post your video Can handle the online aspects

15. Where do we put it? Website YouTube Facebook/MySpace Google Video DoGooder TV

16. DoGooder TV Allows nonprofits to present their videos online for free Reach new audiences Create your own page or embed a video player on your website Links to direct donations http://www.dogooder.tv/default.aspx

17. Helpful Websites http://www.see3.net/video http://www.lightreading.com Light Reading is the leading online media, research, and focused event company

18. Important sites for the future

19. Flickr photos upload, search, store, organize, and share Delicious social bookmarking Digg Discover and share content on web Gmail icon notifies when new mail comes

20. Mashable.com Social Media Guide One of the largest blogs on the internet Tips, tricks and news on all social media Good source for S.M. news

21. SocialNetDaily.com Mostly news focused How to market and network online Focuses on ALL social media

22. Others Many Many more sites out there Google search brings millions of results Some are more trustworthy than others Use whatever fits your needs best Can follow most in blogs or twitter

23. Cornerstone sife

24. What Is Next For Us? April 8th- Compete in Chicago Next Year: Social Media Internship Placement One on One S.M consulting Another conference series Topic TBD

25. Thank You For Coming Have a Great Day! Janelle Brown, Katey Kingsbury, Julia Contreras, Audry Yonge