Businesses can reap the rewards when implementing incentive programmes, from a stronger staff performance to achieving higher product sales. We explain the business and employee benefits to offering incentive travel

1. Employee incentives that fly:
Why incentive travel is not
just a jolly holiday
By Joanne Kelly,
Head of CR Events

2. Businesses can reap the rewards
when implementing incentive
programmes, from a stronger
staff performance to achieving
higher product sales.

3. Whether it’s given as a team
prize for meeting set sales
targets, or an annual trip for
your high performers,
incentive travel can be the
powerful business tool to drive
optimum performance and
recognise hard work.

4. Incentive travel encourages your employees to become more successful in
your business, by:
Giving personal value – makes staff feel appreciated, an asset to
your company and part of something special
Motivating them to work harder – encourages staff to engage in
your company and deliver better results before the trip and after,
when they come back buzzing with excitement
Boosting company morale – generates excitement across the
team, which creates a good working atmosphere
Inspiring other employees – the excitement that develops before
and after a trip can filter down across the team, inspiring others
to work hard to earn similar rewards
Improving staff loyalty – these staff incentives can act as a big
business benefit, encouraging employees to stay with a company
for years to come

5. How can incentive travel be used?
• Within a three - six-month employee incentive programme:
Channel partner incentives
engaging your reseller
partners so that your
product is at the forefront.
Sales incentives
targeting sales teams
to promote and sell a
specific product.
Employee engagement
motivating and inspiring
staff, to increase
productivity.
• Activities such as sales floor days can take place before the trip to boost
motivation, performance and start generating the excitement right from the
outset.

6. Types of travel incentive trips
1. A once-in-a-life-time-style trip to a long-haul destination the employees might not have visited.
Trips include Hong Kong, Tokyo, South Africa, San Francisco and Rio de Janeiro.
2. A trip with a different experience to a holiday destination employees may have visited…. just with
something a little extra/out of the ordinary.

7. Benefits of Incentive Travel trips
Building team dynamics Educating and developing
new skills
New experiences, cultures
and surprises

8. Building team dynamics
Incentive travel isn’t a holiday with family. It’s a trip away with colleagues,
where they can build some important relationships. Employees working in an
international business can meet company staff from international regions,
creating new working relationships too.
Staff can also take part in activities that strengthen team dynamics further –
consider white water rafting on Africa’s Zambezi river, or boating together
around Croatia’s coastline.

9. Educating and developing
new skills
Incentive travel can be educational. From training days and product
launches to visiting a company’s production plant or headquarters.
This is a chance to include a session on new solutions, product
development and future strategy, building on their knowledge and
providing them with the tools to head back to work and continue to
strive to achieve better business performance.
There’s also the opportunity to build practical skills and learn some
new ones – from a workshop teaching how to make sushi to
constructing a robot to play in a game of robot football in Tokyo.

10. New experiences, cultures
and surprises
Incentive travel can allow employees to visit places they haven’t been,
while experiencing new cultures, cuisines and activities. Imagine
enjoying a meal at a cliffside restaurant in Montenegro at sunset, or an
early morning private Tai Chi session on Hong Kong’s waterfront.
Although employees receive a full trip itinerary, there’s always room for
some surprises too – maybe a private session feeding elephants in South
Africa, or a private tour of Victoria Falls.

11. In summary
In adding values like stronger working relationships
and skill sets, alongside tastes of new cultures and
memorable experiences, travel incentives don’t just
help your employees’ performance take off – they
can make it fly.
Your staff are provided with long lasting memories
attributed to your business.
When recognised for their performance they will feel
appreciated and a valuable asset to your business –
dedicated, committed, loyal and inspired to do more.

12. About CR Events
We do Events...really well. From team events and sales floor activation days to large-scale
conferences and bespoke once-in-a-lifetime incentive travel experiences, we've got it covered.
Our knowledge, expertise, passion and processes are designed to help you get the most out of
your event and ultimately your investment.
Winners of multiple awards – including The Drum UK Event Awards, C&IT Excellence, CRN Sales and
Marketing, Incentive and Motivation, and Eventia.

13. To find out more about our ideas for incentive travel and get the most
from your employees, get in touch.
Visit us: www.corporaterewards.co.uk / www.cr.events
Call us: 0370 405 2020
Email us: hello@cr.events
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