The document discusses business model innovation and provides guidance on why it is important, what a business model is, and how to innovate one. It explains that business models need to evolve due to increasing return on investment requirements and competitive pressures. A business model describes how an organization creates, delivers, and captures value. The business model canvas tool can be used to analyze a company's current model and identify opportunities for innovation by reconsidering customer needs, value propositions, and partnerships. Innovating aspects like channels, pricing, or cost structures may allow companies to better serve jobs-to-be-done and gain a competitive advantage.

1. Business Model Innovation: Why, What and How John Scott July 2011 © New Media Partners Ltd.

2. Why should you care?

8. What is it anyway?

11. Job: Maintain healthy teeth and gums Monitor known conditions to ensure proper healing Confirm nature of condition Determine appropriate course of treatment Administer treatment Confirm proper healing is occurring Prevent conditions from occurring Prevent physical damage from occurring Prevent Contain Diagnose Treat

12. Innovating the Milkshake

14. Create, deliver, capture Deliver value Create value Capture value Customer segments Value proposition Customer relationship Channels Key activities Key resources Key partners Revenue streams Cost structure www.businessmodelgeneration.org

16. How can I innovate?

17. Customer segments Value proposition Customer relationship Channels Key activities Key resources Key partners Revenue streams Cost structure www.businessmodelgeneration.org Strong relationships Effective channel network Strong customer focus Increasing proportion of customer spend

18. Customer segments Value proposition Customer relationship Channels Key activities Key resources Key partners Revenue streams Cost structure www.businessmodelgeneration.org R&D Recruitment Skilled practitioners Innovative products and services High staffing costs

19. Customer segments Value proposition Customer relationship Channels Key activities Key resources Key partners Revenue streams Cost structure www.businessmodelgeneration.org Expanding infrastructure Maintain infrastructure High fixed costs Low marginal costs

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