Enviar búsqueda
Cargar
Digital shopping-the-topline-on-online
•
0 recomendaciones
•
654 vistas
Corrie D Marketing
Seguir
Empresariales
Entretenimiento y humor
Denunciar
Compartir
Denunciar
Compartir
1 de 28
Descargar ahora
Descargar para leer sin conexión
Recomendados
An awesome presentation from Rita Wheat, Group Director- Strategy, G2 USA on the factors influencing the digital shopper. Awesome read.
Digitally Empowered Shopper
Digitally Empowered Shopper
Manoj Kandasamy
M-Dot Network's CEO Bill Catania discusses the state of digital coupons and how M-Dot has changed the landscape with their innovative solutions.
Digital Coupons: How & Why
Digital Coupons: How & Why
M-Dot Network
Omma mobile 1500 hans fredericks
Omma mobile 1500 hans fredericks
MediaPost
Executive Overview and backgrounder on fraud involving coupons and digital coupons. Topics include: Intro: Digital Coupon Fraud 3 Organized Coupon Fraud Crime 5 Individual & Employee Coupon Fraud 10 What Companies are Affected? 14 Fallout 15 Types of Fraud & Countermeasures 18 Illegal Coupon Copying 20 “Family-Code” Coupon Exploit 21 Personal Identification 22 Buying & Selling Coupons Online 24 Expired Coupons 25 Fraudulent Redemption of Unused Coupons 26 Fraud Prevention 27 Summary & Conclusions 30 References 32 About the Authors 33 About Pepperwood Partners 35
Digital Coupon Fraud Executive Overview
Digital Coupon Fraud Executive Overview
Patrick Seaman
Future of Retail Shopping - Delivering a “Smarter Shopping Experience”
Future of Retail Shopping
Future of Retail Shopping
Piotr Pietrzak
Give your competitors "Coupon Envy." In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago. Nowadays, there are an endless variety of cool new tools and tactics marketers can use to: Dramatically Increase Sales Protection against Coupon Fraud Collect bigger & better Business Intelligence Expand your Email/SMS Audience This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience. Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
The Agile Marketer's Guide to Mobile Coupons
The Agile Marketer's Guide to Mobile Coupons
FunMobility
Thanks to the fast-paced growth of connected devices such as smartphones and tablets, brands have never before had so much data available to define an individual customer's feelings, needs and emotions. By capturing this behavioural data, brands can build useful intelligence. For loyalty programs, the opportunity is in making truly contextually relevant approaches, driving real value to customers.
Mobile and Loyalty Programs - The Hyper Digital Age: Accelerating customer bo...
Mobile and Loyalty Programs - The Hyper Digital Age: Accelerating customer bo...
BrandEmotivity
Executive Overview of the Digital Coupon market, it's history, issues, market entrants, feature comparisons, fraud prevention and more.
Digital Coupon Market Executive Overview
Digital Coupon Market Executive Overview
Patrick Seaman
Recomendados
An awesome presentation from Rita Wheat, Group Director- Strategy, G2 USA on the factors influencing the digital shopper. Awesome read.
Digitally Empowered Shopper
Digitally Empowered Shopper
Manoj Kandasamy
M-Dot Network's CEO Bill Catania discusses the state of digital coupons and how M-Dot has changed the landscape with their innovative solutions.
Digital Coupons: How & Why
Digital Coupons: How & Why
M-Dot Network
Omma mobile 1500 hans fredericks
Omma mobile 1500 hans fredericks
MediaPost
Executive Overview and backgrounder on fraud involving coupons and digital coupons. Topics include: Intro: Digital Coupon Fraud 3 Organized Coupon Fraud Crime 5 Individual & Employee Coupon Fraud 10 What Companies are Affected? 14 Fallout 15 Types of Fraud & Countermeasures 18 Illegal Coupon Copying 20 “Family-Code” Coupon Exploit 21 Personal Identification 22 Buying & Selling Coupons Online 24 Expired Coupons 25 Fraudulent Redemption of Unused Coupons 26 Fraud Prevention 27 Summary & Conclusions 30 References 32 About the Authors 33 About Pepperwood Partners 35
Digital Coupon Fraud Executive Overview
Digital Coupon Fraud Executive Overview
Patrick Seaman
Future of Retail Shopping - Delivering a “Smarter Shopping Experience”
Future of Retail Shopping
Future of Retail Shopping
Piotr Pietrzak
Give your competitors "Coupon Envy." In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago. Nowadays, there are an endless variety of cool new tools and tactics marketers can use to: Dramatically Increase Sales Protection against Coupon Fraud Collect bigger & better Business Intelligence Expand your Email/SMS Audience This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience. Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
The Agile Marketer's Guide to Mobile Coupons
The Agile Marketer's Guide to Mobile Coupons
FunMobility
Thanks to the fast-paced growth of connected devices such as smartphones and tablets, brands have never before had so much data available to define an individual customer's feelings, needs and emotions. By capturing this behavioural data, brands can build useful intelligence. For loyalty programs, the opportunity is in making truly contextually relevant approaches, driving real value to customers.
Mobile and Loyalty Programs - The Hyper Digital Age: Accelerating customer bo...
Mobile and Loyalty Programs - The Hyper Digital Age: Accelerating customer bo...
BrandEmotivity
Executive Overview of the Digital Coupon market, it's history, issues, market entrants, feature comparisons, fraud prevention and more.
Digital Coupon Market Executive Overview
Digital Coupon Market Executive Overview
Patrick Seaman
Digital Coupons
Digital Coupons
Sj -
Retail & the Mobile Web: Showrooming, Social Shopping, and More...
Retail & the Mobile Web: Showrooming, Social Shopping, and More...
Social Media Today
Presentation showing opportunities and challenges for youth electronics company based on market research.
DB presentation
DB presentation
ewersme
Couponing in the Digital Age: A 360i Playbook for CPG Brands
Couponing in the Digital Age: A 360i Playbook for CPG Brands
360i
Promotions 2.0 Team Digital
Promotions 2.0 Team Digital
François Gomez
south asian mobile conference 2011 - garry
south asian mobile conference 2011 - garry
daniduy
As online technology and services develop, mobile online technology and services of the same kind are sure to follow. This is true of mobile commerce. E-commerce has grown significantly over the past 10 years; and today, mobile commerce not only offers shoppers the same browser-based purchasing services via mobile, but in fact, allows more seamless crossing of channels from digital shopping to in-store shopping. Here is our latest white paper, Passport To Purchase: M-Commerce, and read more abut the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors, and more.
Passport To Purchase: M-Commerce
Passport To Purchase: M-Commerce
The Integer Group
(R)ETAIL (R)EVOLUTION
(R)ETAIL (R)EVOLUTION
Siv Næss
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville. During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information. He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more. Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration. Some of the technologies that John discussed include: - QR Codes - Augmented Reality - Near Field Communication (NFC) - Mobile Payments - And more! Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
Making Money with Mobile (2012 MFSA Annual Conference)
Making Money with Mobile (2012 MFSA Annual Conference)
interlinkONE
Mobile Shopping Framework Study 2010
Mobile Shopping Framework Study 2010
Ashmeed Ali
Measured Marketing In Today’s Hyper-Competitive E-tailing Space
Measured Marketing
Measured Marketing
Fifth Gear
Dc2 deck7
Dc2 deck7
wtgilroy
This is an updated summary of 60 global trends that may impact the world of retail over the next decade. Multiple expert discussions across Asia, Europe, MENA and North America have developed and shared these insights that have been curated into ten key shifts. As we finalise the future views before wider public sharing, we very much welcome your feedback on these and which may have greatest future impact. douglas.jones@futureagenda.org @futureagenda
Future of retail global trends summary nov 2020
Future of retail global trends summary nov 2020
Future Agenda
James Gurd of Digital Juggler presented to Berkshire Digital on 17th January on the Future of Ecommerce. Sponsored by Cranberry Panda, the event was a great success. The accompanying podcast can be downloaded by visiting www.berkshiredigital.org
Berkshire Digital - The Future of Ecommerce: 2013 and beyond
Berkshire Digital - The Future of Ecommerce: 2013 and beyond
Berkshire Digital
LET'S GET PHYSICAL • THE CODE OF BETTER BUSINESS HELPING MERCHANTS GROW • NON-BANKS DOING WHAT BANKS DO BEST PAYMENTS GONE WILD • GIVE A LITTLE BIT • ACCEPT ANYWHERE
Paybook presented by Verifone
Paybook presented by Verifone
Verifone
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Next Generatio...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Next Generatio...
spirecorporate
In today’s society, companies and organizations have unprecedented possibilities to collect and use people’s personal information. Using this information in the right way enables new revenue streams and increased profit. But do consumers understand and perceive the value of their personal information? What are the sensitivity involved with an increased use of personal information by enterprises, governments and consumers? The purpose of the Personal Information Economy report by ConsumerLab has been to describe consumers’ understanding, needs, behaviors and attitudes with respect to personal information as an asset. For more research from the Ericsson ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Ericsson ConsumerLab: Personal Information Economy
Ericsson ConsumerLab: Personal Information Economy
Ericsson Slides
E-commerce came to existence more than two decades ago. It is still going strong. As per eMarketer, worldwide e-commerce sales have already reached at $1.2 trillion almost a year ago. It is on the rise with 16% Compound Annual Growth Rate and will continue with same rate till 2016. However over the period, quite a few new developments and technologies has emerged in the area of e-commerce. These new technologies and trends give confidence to consumer to adopt e-commerce way of shopping. There are few aspects that have been regularly influencing e-commerce.
Changing e-Commerce Trends
Changing e-Commerce Trends
Orchestrate Mortgage and Title Solutions, LLC
Promotions 2.0
Promotions 2.0
teamDigital
BCU Making Mobile Marketing Work Intro: Mark Brill
BCU Making Mobile Marketing Work Intro: Mark Brill
samanthayep
Our Whitepaper focuses on retail mobile solutions and endeavors to decipher the reasons behind retailers taking the mobile plunge, the seismic shift in the consumer behavior, the growth engines behind retail mobility, opportunities, challenges and advantages for various stakeholders and a look into the days ahead.
Retail Mobility: Welcoming the consumer on mobile
Retail Mobility: Welcoming the consumer on mobile
[x]cube LABS
This deck is an aggregation of interesting consumer behaviour data that I have been collecting. Also, I blogged about the value of Slideshare and Earnings Calls' Q&A: http://www.mypublicbrand.com/2012/02/18/slideshare-and-earnings-calls-qa-a-unique-recipe-for-meeting-preparation/ For more, see: www.mypublicbrand.com www.http://tonyhackett.brandyourself.com/
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)
Tony Hackett
Más contenido relacionado
La actualidad más candente
Digital Coupons
Digital Coupons
Sj -
Retail & the Mobile Web: Showrooming, Social Shopping, and More...
Retail & the Mobile Web: Showrooming, Social Shopping, and More...
Social Media Today
Presentation showing opportunities and challenges for youth electronics company based on market research.
DB presentation
DB presentation
ewersme
Couponing in the Digital Age: A 360i Playbook for CPG Brands
Couponing in the Digital Age: A 360i Playbook for CPG Brands
360i
Promotions 2.0 Team Digital
Promotions 2.0 Team Digital
François Gomez
south asian mobile conference 2011 - garry
south asian mobile conference 2011 - garry
daniduy
As online technology and services develop, mobile online technology and services of the same kind are sure to follow. This is true of mobile commerce. E-commerce has grown significantly over the past 10 years; and today, mobile commerce not only offers shoppers the same browser-based purchasing services via mobile, but in fact, allows more seamless crossing of channels from digital shopping to in-store shopping. Here is our latest white paper, Passport To Purchase: M-Commerce, and read more abut the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors, and more.
Passport To Purchase: M-Commerce
Passport To Purchase: M-Commerce
The Integer Group
(R)ETAIL (R)EVOLUTION
(R)ETAIL (R)EVOLUTION
Siv Næss
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville. During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information. He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more. Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration. Some of the technologies that John discussed include: - QR Codes - Augmented Reality - Near Field Communication (NFC) - Mobile Payments - And more! Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
Making Money with Mobile (2012 MFSA Annual Conference)
Making Money with Mobile (2012 MFSA Annual Conference)
interlinkONE
Mobile Shopping Framework Study 2010
Mobile Shopping Framework Study 2010
Ashmeed Ali
Measured Marketing In Today’s Hyper-Competitive E-tailing Space
Measured Marketing
Measured Marketing
Fifth Gear
Dc2 deck7
Dc2 deck7
wtgilroy
This is an updated summary of 60 global trends that may impact the world of retail over the next decade. Multiple expert discussions across Asia, Europe, MENA and North America have developed and shared these insights that have been curated into ten key shifts. As we finalise the future views before wider public sharing, we very much welcome your feedback on these and which may have greatest future impact. douglas.jones@futureagenda.org @futureagenda
Future of retail global trends summary nov 2020
Future of retail global trends summary nov 2020
Future Agenda
James Gurd of Digital Juggler presented to Berkshire Digital on 17th January on the Future of Ecommerce. Sponsored by Cranberry Panda, the event was a great success. The accompanying podcast can be downloaded by visiting www.berkshiredigital.org
Berkshire Digital - The Future of Ecommerce: 2013 and beyond
Berkshire Digital - The Future of Ecommerce: 2013 and beyond
Berkshire Digital
LET'S GET PHYSICAL • THE CODE OF BETTER BUSINESS HELPING MERCHANTS GROW • NON-BANKS DOING WHAT BANKS DO BEST PAYMENTS GONE WILD • GIVE A LITTLE BIT • ACCEPT ANYWHERE
Paybook presented by Verifone
Paybook presented by Verifone
Verifone
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Next Generatio...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Next Generatio...
spirecorporate
In today’s society, companies and organizations have unprecedented possibilities to collect and use people’s personal information. Using this information in the right way enables new revenue streams and increased profit. But do consumers understand and perceive the value of their personal information? What are the sensitivity involved with an increased use of personal information by enterprises, governments and consumers? The purpose of the Personal Information Economy report by ConsumerLab has been to describe consumers’ understanding, needs, behaviors and attitudes with respect to personal information as an asset. For more research from the Ericsson ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Ericsson ConsumerLab: Personal Information Economy
Ericsson ConsumerLab: Personal Information Economy
Ericsson Slides
E-commerce came to existence more than two decades ago. It is still going strong. As per eMarketer, worldwide e-commerce sales have already reached at $1.2 trillion almost a year ago. It is on the rise with 16% Compound Annual Growth Rate and will continue with same rate till 2016. However over the period, quite a few new developments and technologies has emerged in the area of e-commerce. These new technologies and trends give confidence to consumer to adopt e-commerce way of shopping. There are few aspects that have been regularly influencing e-commerce.
Changing e-Commerce Trends
Changing e-Commerce Trends
Orchestrate Mortgage and Title Solutions, LLC
Promotions 2.0
Promotions 2.0
teamDigital
BCU Making Mobile Marketing Work Intro: Mark Brill
BCU Making Mobile Marketing Work Intro: Mark Brill
samanthayep
La actualidad más candente
(20)
Digital Coupons
Digital Coupons
Retail & the Mobile Web: Showrooming, Social Shopping, and More...
Retail & the Mobile Web: Showrooming, Social Shopping, and More...
DB presentation
DB presentation
Couponing in the Digital Age: A 360i Playbook for CPG Brands
Couponing in the Digital Age: A 360i Playbook for CPG Brands
Promotions 2.0 Team Digital
Promotions 2.0 Team Digital
south asian mobile conference 2011 - garry
south asian mobile conference 2011 - garry
Passport To Purchase: M-Commerce
Passport To Purchase: M-Commerce
(R)ETAIL (R)EVOLUTION
(R)ETAIL (R)EVOLUTION
Making Money with Mobile (2012 MFSA Annual Conference)
Making Money with Mobile (2012 MFSA Annual Conference)
Mobile Shopping Framework Study 2010
Mobile Shopping Framework Study 2010
Measured Marketing
Measured Marketing
Dc2 deck7
Dc2 deck7
Future of retail global trends summary nov 2020
Future of retail global trends summary nov 2020
Berkshire Digital - The Future of Ecommerce: 2013 and beyond
Berkshire Digital - The Future of Ecommerce: 2013 and beyond
Paybook presented by Verifone
Paybook presented by Verifone
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Next Generatio...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Next Generatio...
Ericsson ConsumerLab: Personal Information Economy
Ericsson ConsumerLab: Personal Information Economy
Changing e-Commerce Trends
Changing e-Commerce Trends
Promotions 2.0
Promotions 2.0
BCU Making Mobile Marketing Work Intro: Mark Brill
BCU Making Mobile Marketing Work Intro: Mark Brill
Similar a Digital shopping-the-topline-on-online
Our Whitepaper focuses on retail mobile solutions and endeavors to decipher the reasons behind retailers taking the mobile plunge, the seismic shift in the consumer behavior, the growth engines behind retail mobility, opportunities, challenges and advantages for various stakeholders and a look into the days ahead.
Retail Mobility: Welcoming the consumer on mobile
Retail Mobility: Welcoming the consumer on mobile
[x]cube LABS
This deck is an aggregation of interesting consumer behaviour data that I have been collecting. Also, I blogged about the value of Slideshare and Earnings Calls' Q&A: http://www.mypublicbrand.com/2012/02/18/slideshare-and-earnings-calls-qa-a-unique-recipe-for-meeting-preparation/ For more, see: www.mypublicbrand.com www.http://tonyhackett.brandyourself.com/
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)
Tony Hackett
The Internet and social media have created a landscape where consumers are a more significant force than ever before. And, digitally-savvy shoppers are leading the way. Our study around consumer use of digital technology — conducted through AskingCanadians™ — reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.
The Social Shopper: A Lens into the future of Retail Experiences
The Social Shopper: A Lens into the future of Retail Experiences
Delvinia
A White Paper on How Consumers use the mobile web today for shopping and research.
Mobile shopping-framework-study-2010-white-paper final
Mobile shopping-framework-study-2010-white-paper final
Ashmeed Ali
Whats going on in retailing - IBM - Rob Garf - Plenary session final
Whats going on in retailing - IBM - Rob Garf - Plenary session final
Jerry J. Stam
Digital Life identifies opportunities to grow your business, through a precise understanding of human attitudes and behaviours online. Based on in-depth conversations with 72,000 in 60 countries, representing 93% of the global internet population. Addressing the key questions that inform strategic marketing investment
TNS Digital Life 2011- Worldwide study on online consumer behaviour
TNS Digital Life 2011- Worldwide study on online consumer behaviour
Kantar TNS
Is Mobile the New Answer to Propel Growth? A new battle wages to redesign the shopping experience. All retailers are turning to mobility, and the use of digital technologies, to capture market share. While mobile strategies offer great opportunities for the extended supply chain, from the shopper through supplier’s supplier, the current focus is on demand generation. It is early. The efforts are in test mode, but excitement abounds.
Retail Mobility Report -- 25 JUNE 2012
Retail Mobility Report -- 25 JUNE 2012
Lora Cecere
Integrity Mobile Trends 2012
Integrity Mobile Trends 2012
Ed Morrissey
Mobile Payment Index Study - 2012 From eDigitalResearch
Mobile Payment Index Study
Mobile Payment Index Study
mariusmez
The myths of the all-Channel experience and how to be relevant By Brian Girouard Vice President, Capgemini
Digital Shopper Relevancy
Digital Shopper Relevancy
Capgemini
Trends and inspiration on the Future of Retail for Exxon Mobil Retailers at Oslo Plaza Hotel, Norway
Exxon Mobil 2012 Retail Summit - Norwegian
Exxon Mobil 2012 Retail Summit - Norwegian
Trond Bugge
How to Be Relevant to Digital Shoppers in Retail and Consumer Goods - All Channel Experience
Digital Shopper Relevancy - Dreamforce
Digital Shopper Relevancy - Dreamforce
Capgemini
Cisco's annual study on consumer shopping behavior once again pushes the envelop to establish a well-known fact - the store has gone 'digital'! We saw a 64% rise in the Uber Digital population that now frequently uses smartphones and tablets to shop! A new-wave is coming in digital shopping, and we hope that retailers are awake.
Digital Shopping Behavior in an ‘Internet of Everything’ World
Digital Shopping Behavior in an ‘Internet of Everything’ World
Hiten Sethi
Deloitte has been tracking and measuring digital influence on retail sales since 2012 and this year’s study has uncovered some new consumer behaviours: - Digital influenced consumers buy more and spend more; Not all retail categories are equal; - Consumers prefer to use their own devices for assistance in store; - Consumers are hunters, not gatherers once they arrive in-store.
Navigating the new digital divide
Navigating the new digital divide
Deloitte UK
Building Great Customer Experiences Across Multiple Touch Points
Building Great Customer Experiences Across Multiple Touch Points
iQmetrixCorp
Winning over and keeping the new ‘always-on’ consumer has become the business imperative at the digital frontier. In the new era of digitalization it is a substantial challenge to reach the multitasking, screen agnostic and much more demanding customer. Recognizing this trend and aiming for digital growth is now a key factor for success. Our discussion paper shows the importance of digitalization for businesses – B2B as well as B2C. It provides insights about how to exploit new potentials by using globeone’s tools ‘Digital Performance Leadership Measurement’, ‘Digital Consumer Journey’ and our ‘Corporate Website Evaluation Model’.
Digital leadership discussion paper
Digital leadership discussion paper
globe-one
Hkd2 cph berit_puggard_tns_demystifying_consumers
Hkd2 cph berit_puggard_tns_demystifying_consumers
H&K Demystifying Digital
Today's Personalization Technologies to Fit Your DM Campaign
Today's Personalization Technologies to Fit Your DM Campaign
Vivastream
The Impact and Role of Cybermediaries in Retailing: Implications for Global C...
The Impact and Role of Cybermediaries in Retailing: Implications for Global C...
madhurykhatun
5 things you need to know about selling to local consumers
5 things you need to know about selling to local consumers
Street Fight
Similar a Digital shopping-the-topline-on-online
(20)
Retail Mobility: Welcoming the consumer on mobile
Retail Mobility: Welcoming the consumer on mobile
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)
The Social Shopper: A Lens into the future of Retail Experiences
The Social Shopper: A Lens into the future of Retail Experiences
Mobile shopping-framework-study-2010-white-paper final
Mobile shopping-framework-study-2010-white-paper final
Whats going on in retailing - IBM - Rob Garf - Plenary session final
Whats going on in retailing - IBM - Rob Garf - Plenary session final
TNS Digital Life 2011- Worldwide study on online consumer behaviour
TNS Digital Life 2011- Worldwide study on online consumer behaviour
Retail Mobility Report -- 25 JUNE 2012
Retail Mobility Report -- 25 JUNE 2012
Integrity Mobile Trends 2012
Integrity Mobile Trends 2012
Mobile Payment Index Study
Mobile Payment Index Study
Digital Shopper Relevancy
Digital Shopper Relevancy
Exxon Mobil 2012 Retail Summit - Norwegian
Exxon Mobil 2012 Retail Summit - Norwegian
Digital Shopper Relevancy - Dreamforce
Digital Shopper Relevancy - Dreamforce
Digital Shopping Behavior in an ‘Internet of Everything’ World
Digital Shopping Behavior in an ‘Internet of Everything’ World
Navigating the new digital divide
Navigating the new digital divide
Building Great Customer Experiences Across Multiple Touch Points
Building Great Customer Experiences Across Multiple Touch Points
Digital leadership discussion paper
Digital leadership discussion paper
Hkd2 cph berit_puggard_tns_demystifying_consumers
Hkd2 cph berit_puggard_tns_demystifying_consumers
Today's Personalization Technologies to Fit Your DM Campaign
Today's Personalization Technologies to Fit Your DM Campaign
The Impact and Role of Cybermediaries in Retailing: Implications for Global C...
The Impact and Role of Cybermediaries in Retailing: Implications for Global C...
5 things you need to know about selling to local consumers
5 things you need to know about selling to local consumers
Último
Purpose and Formation of Special Purpose Vehicle and Examples
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
linciy03
Ready to unlock the full potential of your LinkedIn profile? Join us for an immersive workshop where you'll gain invaluable insights and practical tips to optimize your profile, expand your network, and elevate your personal brand. Official event during Techweek NZ: May 23rd @ 6pm - 7:30pm St Peters Church Garden Room 211 Willis Street, Te Aro, Wellington New Zealand Google Meet Link: View details and RSVP https://calendar.app.google/h34Jub18s6Ri31NS7
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
Symbio Agency Ltd
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
Henry Tapper
Presentations are becoming more engaging these days. Instead of just text and bullet points, they can include pictures, videos, and even interactive elements. This can help people remember the information better. Text-based materials are still useful for quick reference, but presentations can make things more interesting. For more tutorials and blog visit: https://www.slidesai.io/
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
SlidesAI
How Do Venture Capitalists Make Decisions by Harvard & Stanford Professors: Venture Capitalists (VCs) play a pivotal role in shaping the future of innovation, funding groundbreaking startups that redefine industries. A comprehensive study led by Paul Gompers, along with esteemed colleagues from Harvard and Stanford, delves into the decision-making processes of VCs, offering unique insights into what drives their investment choices. Key Takeaways from the Study: 1) Management Over Market: VCs prioritize the management team's capabilities more than the business's market potential, highlighting the critical importance of strong leadership. 2) Strategic Deal Sourcing: Successful VCs rely heavily on their professional networks for deal sourcing, emphasizing the value of strong relationships and a solid reputation in the industry. 3) Value-Added Post-Investment: Beyond capital, VCs contribute significantly to startup success by providing strategic guidance, connecting with customers, and aiding in key hires.
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
Alejandro Cremades
"IPTV Subscription UK" (Internet Protocol Television) has revolutionized the way people watch TV, offering a vast array of channels and on-demand content delivered over the internet. If you’re considering an IPTV subscription in the UK, here’s a comprehensive guide to help you choose the best service for your needs.
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
Dragon Dream Bar
name:Test bank for Byrd & Chen's Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I by Gary Donell Edition:2023-2024 Edition 1st edition Volumes I author:By Gary Donell ISBN: type:Test bank format:word/zip All chapter include Consistent with the title of this textbook, our objective is to instill a solid understanding of the basics of income tax and GST/HST through an appreciation of the tax principles, concepts, and unique vocabulary that make up the framework upon which the Canadian tax system has been built. This level of understanding is not solely directed at a theoretical or academic level; considerable emphasis is placed on practical everyday situations in preparation for careers where an understanding of tax in some form will be helpful at a minimum and essential at best.
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
ssuserf63bd7
Equinox Gold is ramping up its new Greenstone mine and advancing three expansion projects to collectively bring approximately 740,000 ounces of additional annual gold production over the next few years.
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corp.
Growth and stability in the fast-paced world of business depend on maintaining a consistent cash flow. Invoice discounting is one cutting-edge approach that a lot of companies are using. In particular, Falcon Invoice Discounting provides a special and effective approach to money management. However, what is invoice discounting precisely, and how might Falcon Invoice Discounting help your company?
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
Falcon investment
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
Miriam Robeson
USA classified ads posting, best classified sites in usa, usa ads posting, usa ads posting, free classified ads sites worldwide, free ads posting sites, free classified sites, usa classified, best free classified sites in usa, usa classified websites, classified ads usa for free, classified ads https://superbizness.com/ https://www.youtube.com/watch?v=yu_JeeSGK6g
USA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdf
superbizness1227
Navigating the seed funding landscape can be complex and demanding. Thanks to insights from Steve Schlafman of RRE Ventures, their detailed presentation sheds light on this critical phase of startup development. Key Points from the Presentation: 1) Sources of Seed Capital: Explore diverse funding sources from venture capital to angel investors and learn how to leverage them effectively. 2) Preparing for the Pitch: Understanding what investors look for in a seed stage startup is crucial— from traction and product to team dynamics. 3) The Pitch Itself: Learn how to create FOMO (Fear of Missing Out) among investors and how to convey your startup's value compellingly. 4) Post-Pitch Strategy: Discover what steps to take after your pitch to maintain momentum and secure funding.
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
Alejandro Cremades
Greetings, Hawk Energy is pleased to present you with its latest energy news NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi https://www.linkedin.com/posts/khaled-al-awadi-38b995b_newbase-energy-activity-7199590540223397888-1Qgd?utm_source=share&utm_medium=member_desktop Regards. Founder & S. Editor NewBase EnergyError! Filename not specified. Khaled M Al Awadi, Energy Consultant MS & BS Mechanical Engineering (HON), USA Greetings, Hawk Energy is pleased to present you with its latest energy news NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi https://www.linkedin.com/posts/khaled-al-awadi-38b995b_newbase-energy-activity-7199590540223397888-1Qgd?utm_source=share&utm_medium=member_desktop Regards. Founder & S. Editor NewBase EnergyError! Filename not specified. Khaled M Al Awadi, Energy Consultant MS & BS Mechanical Engineering (HON), USA Greetings, Hawk Energy is pleased to present you with its latest energy news NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi https://www.linkedin.com/posts/khaled-al-awadi-38b995b_newbase-energy-activity-7199590540223397888-1Qgd?utm_source=share&utm_medium=member_desktop Regards. Founder & S. Editor NewBase EnergyError! Filename not specified. Khaled M Al Awadi, Energy Consultant MS & BS Mechanical Engineering (HON), USA Greetings, Hawk Energy is pleased to present you with its latest energy news NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi https://www.linkedin.com/posts/khaled-al-awadi-38b995b_newbase-energy-activity-7199590540223397888-1Qgd?utm_source=share&utm_medium=member_desktop Regards. Founder & S. Editor NewBase EnergyError! Filename not specified. Khaled M Al Awadi, Energy Consultant MS & BS Mechanical Engineering (HON), USA
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
Khaled Al Awadi
Supply chain development Recent hot topics in supply chain careers
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdf
GutaMengesha1
Renowned businessman Dinesh Bafna is from Cleveland, Ohio. After thirty years in the business sector, he formed Mont Granite, Inc., a provider of quality surfaces for residential and commercial applications. Under his direction, Mont Granite expanded to encompass multiple warehouses in the Midwest, demonstrating his abilities in managing and expanding businesses.
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
Mont Surfaces
The Complete Guide to IPTV App Development Process: Step-by-Step Guidance? The growing demand for customized content viewing experiences has caused development companies such as WHMCS SMARTERS to create custom IPTV apps which has also influenced how people stream and view content such as movies, series, and Live TV. Keep reading this guide to learn the process of IPTV app development. For more information visit our website. https://www.whmcssmarters.com
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
WHMCS Smarters
Discover the future of engineering with carbon components! These lightweight yet incredibly strong materials are transforming industries from aerospace to automotive. With unparalleled durability and efficiency, carbon components are driving innovation and sustainability across the board. Explore how these advanced materials are setting new standards and paving the way for a more efficient future.
Revolutionizing Industries: The Power of Carbon Components
Revolutionizing Industries: The Power of Carbon Components
Connova AG
After completing his law degree at the Brandeis School of Law at the University of Louisville, Matt Conway (Attorney) embarked on a varied career that has included roles in real estate law, public prosecution, and private practice. Find out more about him at his official site https://mattconway.net/
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney
https://medium.com/@desmond-leo
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
Desmond Leo
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
HajeJanKamps
Último
(20)
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
USA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdf
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdf
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
Revolutionizing Industries: The Power of Carbon Components
Revolutionizing Industries: The Power of Carbon Components
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Digital shopping-the-topline-on-online
1.
DIGITAL SHOPPING The Topline
on Online Nikhil Sharma Vice President, Shopper Insights Josh Goldman Global Leader, Digital Measurement
2.
Today's presenters
Nikhil Sharma Josh Goldman Vice President, Global Leader, Shopper Insights Digital Measurement 2 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
3.
Digital Shopping: The
Topline on Online 1 Digital influence on shopping 2 Considerations for marketers 3 Guidelines for success 3 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
4.
Digital influence on
shopping 4 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
5.
'Digital' is widely
pervasive in the United States today ONLINE MOBILE SOCIAL Americans People with with Mobile People On Internet Access(1) Phones(2) Facebook(3) Average Online Time Per Month(1) Minutes Spent on of Mobile Subscribers Social Networks with Smart Phones / or Blogs(1) 5 Tablets(2) Source: (1) Nielsen Netview, Oct 2011 Digital Shopping (2) Mobile Insights, Q4 2011 (3) Facebook S1 Filing, Feb 2012 Copyright © 2012 Nielsen. Confidential and proprietary.
6.
While shoppers continue
to interact with traditional forms of marketing, many are also digitally engaged while shopping % of shoppers accessing sources ‘Weekly’ while shopping 0 10 20 30 40 50 60 70 Mailed Paper Home Newspaper Nearly twice as many Paper in-store shoppers read a Retail e-mail retailers' email than Store site w/computer paper circulars in-store Social More than 30% of shoppers researching Store site w/tablet online while shopping Smartphone Kiosk In store TV c 6 Print Digital Other Source: Nielsen Digital Circulars Survey, Q2 2011 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
7.
Shoppers are digitally
engaged to varying degrees depending on the products that they buy 31% of ALL purchase Non-CPG Categories 67% Consumer Electronics & Technology decisions involve some 38% Entertainment Items & Content online or mobile activity 34% Health Supplements and Choices 25% of all CPG purchase CPG Food Categories 34% Non-Alcoholic Beverages CPG Non-Food Categories 38% Baby & Child Care decisions are 19% Packaged Food 26% Beauty & Personal Care influenced by some online or mobile 18% Fresh Food 18% HH Cleaning & Detergents activity 7 Source: Nielsen Shopper Benchmark Survey – Q2 2011 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
8.
Digital usage in
shopping will increase: 70%+ shoppers want to shop with digital engagement in the future % of shoppers accessing sources ‘A Lot’ or ‘Somewhat’ in Future Direct Mail 87 Newspaper 86 In-store 86 Store Website using Computer 75 ~60% today Emails from retailers 72 Millennials Index = 114 Store Website using Tablet 59 Social media site 37 ~10% today Smart phone or mobile phone 31 Millennials Index =176 In-store kiosks 43 Televisions in the store 42 8 Print Digital Other Source: Nielsen Digital Circulars Survey, Q2 2011 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
9.
Mobile shopping is
also increasing, and shopping apps are among the fastest growing categories of mobile apps Number of People Engaged Fastest Growing App Categories In Mobile Shopping (Q3 2010 – Q3 2011) 23 Million Smart Phone 147% Users 13 Million 100% Scanning App users in Dec ’11 5 Million Tablet Users 82% 9 Source: Nielsen Mobile Insights – M:Shopping 30 Day Activity,Q3 2011 Digital Shopping Source: Nielsen Mobile NetView, December 2011. Mobile scanning apps included are Barcode Scanner, ShopSavvy, QR Droid, RedLaser, Price Check by Amazon, ScanLife, QR Reader, Copyright © 2012 Nielsen. Confidential and proprietary. and Consumer Reports Mobile Shopper
10.
Is impulse purchasing
declining? No…but new tactics required to influence shoppers Q: What are top ways you use information? Shop Their List Impulse Compare ‘My’ ‘My’ New item Coupons Any sale Browse Store Other items Sales item info info Prices Newspaper Paper at home Retailer email Store site (computer) Store site (tablet) Social Kiosk 10 Source: Nielsen Digital Circulars Survey, Q2 2011 Digital Shopping Source: Nielsen Homescan Copyright © 2012 Nielsen. Confidential and proprietary.
11.
What services are
expected; where can you stand apart? Online Circular 93% Expected Site Product 81% Filters Shopping List 81% & Recipes Active Twitter 78% Feed Circular #1 74% Search Result YouTube w/ 63% Content Mobile-friendly 56% site Circular Email 44% Subscription Circular 44% Search Ads Circular via Facebook 41% Differentiate Circular Item 22% Search Ads 11 Source: Nielsen analysis Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
12.
To develop an
effective digital strategy, marketers must influence decisions along the entire ‘path to purchase’ 12 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
13.
Considerations for Marketers
13 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
14.
Shopper marketing tactics
changing CUSTOMIZATION AUTHENTIC ENGAGEMENT PRECISE LOWER COST SEGMENTATION 14 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
15.
Retailers like Safeway
are personalizing and integrating value-added content leveraging their ‘just for u’ platform It's all about me 15 Source: Safeway Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
16.
Brands can add
value to existing purchase journeys and drive pre-store choices in their favor by leveraging digital Search Engine Shopping Text List Ad Landing Circular Page 16 Source: MyWebGrocer Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
17.
Brands can also
trigger new purchase journeys +50% higher click-through rate for brand search campaigns using ‘on sale’ messaging in their ad. 1 out of 7 Shoppers who reached the Lightbox added a brand product to their online shopping list 17 Source: MyWebGrocer Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
18.
Mobile devices enable
personalization by delivering digital content consistent with shoppers’ preferences Likelihood Top 10% Redeemed Demographics of Pilot Participants Over Bottom 10% Index of Pilot App Downloaders to US iPhone Overall, 2011 Nielsen Mobile Coupon Pilot, 2011 135 123 95 71 100 Age: 18-35 36-49 50-65 66+ 143 Children in 68 100 Household: Yes No 18 Note: Redemption results are preliminary and will be updated at Digital Shopping the pilot’ is finalized Copyright © 2012 Nielsen. Confidential and proprietary.
19.
Social media and
consumer reviews ‘level the field’ for smaller brands Impact of Ratings & Friends Brand Advocacy 19 Source: Amazon.com Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
20.
Marketers need to
focus on the ‘right shoppers’ Shopper Segments Based On Attitudes Toward Experimentation SATISFIED & TRENDSETTERS SEDENTARY Love to keep ahead of what's happening…Love trying new Don't generally waste their time trying to keep up with new things…Often tell others about them things…Know what they like, and Demographic Skews don't have to keep trying everything • 25-49 new • Children/Teenagers in Demographic Skews Household • 60+ • More Affluent • Live Alone • Less Affluent OCCASIONAL TRIALISTS Usually keep up with what's happening… Don’t go out of their way to try every new thing Demographic Skews • 50-59 • Live With Spouse/Partner • Middle Class 20 Source: Nielsen Category Shopping Fundamentals Research, Q4 2011 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
21.
… engage shoppers
with the ‘right message’ Diapers Coffee Laundry Detergent Trendsetters Trendsetters Trendsetters 23% 22% 74% 45% Digitally 43% Digitally Digitally Engage Engaged Engaged d Searching for Browsing Searching for 1 Coupons 1 Online 1 Coupons Reading a Looking for Comparing 2 Flyer/Circular 2 Deals 2 Prices Looking for Searching for Reading a 3 Deals 3 Coupons 3 Circular/Flyer 21 Source: Nielsen Category Shopping Fundamentals Research, Q4 2011 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
22.
…via the ‘right
medium’ An increasing complex landscape provides consumers with a wide array of choices ONLINE MOBILE SOCIAL IN-STORE Website E- Emails Printable Digital Search/ Mobile Text Mobile Reviews Social Kiosks QR / Circular Coupons Maga- Display Coupon Message Apps Media Bar zines Ads Codes Searching 1 for Coupons 2 Reading a Flyer/ Circular 3 Looking for Deals Weigh IMPACT vs. FEASIBILITY of above tactics to optimize digital platform 22 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
23.
Digitally engaged shoppers
can be very rewarding - both for manufacturers and retailers Average Category Average Trip Spending Spending (Per Household - $) (Per Household - $) +27% $263 $41 $207 +36% $30 (1) (1) 23 Source: Nielsen Analysis of Homescan Online Data, Q4 2011 (1) Define based on actual visitation to baby care websites (e.g. diapers.com) Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
24.
Guidelines for success
24 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
25.
Winning principles for
digital shopper marketing 1 Discriminating tastes 2 The digital ‘new math’… 1 + 1 = 3 3 A new ‘digital shelf’ emerges 4 Create advocates, not mercenaries 25 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
26.
Roadmap for success
BUILD ORGANIZE TO COLLABORATE MEASURE FOUNDATIONAL SUCCEED & ACTIVATE IMPACT INSIGHTS Choose Where to Build a Dedicated Proactively Tackle Clearly Define Win and Understand Shopper Insights Retailers’ Most Success Metrics and Decisions on ‘Path to Team Difficult Issues KPIs Purchase’ Measure Learn From Add Category Depth Develop Flexible and Effectiveness with Shoppers at Every to Retailers’ Broad Efficient Frameworks Shoppers and Retail Opportunity Knowledge Partners 26 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
27.
What now?
1 Action over perfection 2 Find your shopper first 3 Identify a decision to influence 4 Experiment across platforms 27 27 Digital Shopping MOBILE & ONLINE: INSIGHTS INTO CROSS PLATFORM BEHAVIOUR | FEB 2012 Copyright © 2010 © 2012 The© 2012 Nielsen. Confidential andproprietary. Copyright The Nielsen Company. Confidential and proprietary. Copyright Nielsen Company. Confidential and proprietary.
28.
Q&A Thank you for
attending •If you have follow-up questions or want more information, please contact your Nielsen Professional Services Representative. •If you are not a current Nielsen client, please contact us by phone or email: Phone: 800-553-3727 email: CPGSolutions@nielsen.com OR if you have any questions regarding the content of this webinar, you can also contact: Nikhil Sharma, email: nikhil.sharma@nielsen.com Josh Goldman, email: josh.goldman@nielsen.com 28 Digital Shopping Copyright © 2012 Nielsen. Confidential and proprietary.
Descargar ahora