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Using Social Media for
Advocacy and Social Change
So many people
How can I use blogging?
Corve DaCosta
www.corvedacosta.com
November 2010
What is Social Media?
Forms of media that allow users to interact with each other. It’s highly
accessible and enables user-made content.
Yesterday…
Today...
Today...
According to http://en.wordpress.com/stats/
 There are 15.1 million blogs hosted on WordPress.com as
of November 2010.
 According to Quantcast, over 260 million people worldwide
visit one or more WordPress.com blogs every month, and
they view over 2.3 billion pages on those blogs each month.
 WordPress.com users publish about 500,000 new posts on
an average day (and their readers leave 400,000 new
comments every day).
What is a blog?
 A blog (a contraction of the term "web log") is a
type of website, usually maintained by an individual
with regular entries of commentary, descriptions of
events, or other material such as graphics or video.
Source: Wikipedia
Guidelines for a Successful Blog
 Build content
 Engage readers
 Write well
Guidelines for a Successful Blog
 Remain current
 Maximize on social media
 Be ‘buzz-worthy’
 Presentation
 Time & Frequency
Case Study: Change.org
Blog Action Day 2010
Blog Action Day 2010
Blog Action Day 2010: Jamaipanese
http://www.jamaipanese.com/
Case Study: Jamaican LGBTQ Blog
http://glbtqja.wordpress.com/
Tell me and I’ll forget; show me and I may
remember; involve me and I’ll understand.
~ Chinese Proverb
Success Story
Newspaper Cartoon
Tavi Gevinson
http://www.thestylerookie.com/
Blog Platforms
Leave a comment…
Activity
 Youth impacting society
Contact Information
Corve DaCosta
http://corvedacosta.com
Twitter: @corvedacosta
876.890.4825

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Using Social Media for Advocacy and Social Change