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State of iThemes Address
Feb. 29, 2012

Cory Miller, Founder
State of iThemes
The Story of iThemes
Introducing the Make Waves
Theme
Share Team Specific Goals
(What’s Coming Next)
Announcing the Make Waves
Manifesto
Question and Answer
The Story of iThemes
  Who We Are & Where We’ve Been
Our Story
Started in January 2008
Now with 25 team members
Headquartered in Oklahoma City
Named OKC’s 7th Fastest Growing Private Company
Our Mission: Make People’s Lives Awesome
Do the work we love while we supporting our awesome
customer community
iThemes Annual Retreat Feb. 14-15, 2012
We are pretty goofy sometimes!
‘Make Waves’
           Our 2012 Theme
Our Mission

Making People’s
Lives Awesome
How We Do That ...

Making Web Design
Fun and Easy (Easier)
Make Waves means ...
                Be Bold. Be Daring.
            Disrupt the Status Quo.
    Innovate. Make Better. For You.
Team Specific Goals
      Through Mid-Summer 2012
iThemes.com
Released Ecommerce Themes & several more
Total Builder Child Themes: 63
Working on BuddyPress Themes
Next is Events Block
More Themes, Better Themes, More Features
Chris is working on next big theme innovation project
from iThemes (Release scheduled for mid-Summer)
At iThemes
  Our goal is to make web design fun &
   easy by offering easy to use website
   builder tools with a complete design
                palette at your disposal
PluginBuddy.com
Released Slides & Frolic Plugins
Total Number of Pro Plugins Released: 18
PluginBuddy Developer Suite is our Hottest Package &
Best Value
BackupBuddy 3.0 in the works (late March release)
March is BackupBuddy Month
New BIG plugin project started after BackupBuddy 3.0
At PluginBuddy
  Our goal is to make web design fun &
      easy by letting you do more cool
                 things with WordPress
WebDesign.com
Roughly 340+ Hours of 24/7 Training in Vault
Held 2 live events in OKC this year
Working on 2 more non-OKC live events
Adding 15+ Hours of Fresh Content a Month
Talking to New Guest Experts to Add Value, Topics
Planning a Kid’s Programming Camp this summer
WebDesign.com
Covering these topics each month:

  Members Only Chat           SEO

  BluePrint Basics            BizDev

  PluginFocus                 Monthly Peek

  BluePrint Advanced          Getting Started with
                              WebDesign
  CSS
                              Educating the
  jQuery                      Educators
At WebDesign.com
  Our goal is to make web design fun
     & easy by offering professional,
              cutting-edge training in
               WordPress web design
Our Other Projects
 Ebooks               AllureThemes.com
 Friends of iThemes   MadeByWheat.com
 Education Program    BuildAWebsite.com
 iThemesTV            TheDiv.org
Some of the People Behind the Scenes - Our Central Team
Introducing The
Make Waves
Manifestos
MakeWaves2012.com
      6 ‘We Believe’ Statements
Our Goal For This Is ...
             To Make Meaning.
My Goal For You ...
    To Enlist You. To Rally the Fleet.
1. We Believe ....
         Web Design Should Be Fun.
1.
   Web Design Should Be Fun.
Help 5,000 People Build Sites in WordPress.
Help 2,000 People Get Started Learning Web Design.
2. We Believe ....
         In Web Entrepreneurship.
2.
  Web Entrepreneurship
Help 200 Freelancers Get Their First Paid Gig.
Help 10 Freelancer Go Full-Time.
3. We Believe ....
                In WordPress.
3.
    Give Back to WordPress
Enlist & Equip 500 People to Contribute Back to WP.
4. We Believe ....
            Every WordPress Site
          Should Be Safe & Secure.
4.
Safe & Secure WordPress Sites
250,000 WordPress sites with good backup solution.
5. We Believe ....
           In Investing in People.
5.
         Investing in People
Enlist 200 People Committed to Learning & Growing.
6. We Believe ....
              In Web Freedom.
6.
         Web Freedom
Enlist 500 People to Fight for Web Freedom
We Believe
1   Web Design Should Be Fun
2   Web Entrepreneurship
3   WordPress
4   Every WP Site Safe & Secure
5   Investing in People
6   Web Freedom
What This
Means for You
Join Us in
Making Waves
This Year
‘If you want to go fast, go alone.
If you want to go far, go together.’
                             -African Proverb
Pledge Now at
MakeWaves2012.com
        Setting Sail March 2012
Questions & Input

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2012 State of iThemes Address: Make Waves

  • 1. State of iThemes Address Feb. 29, 2012 Cory Miller, Founder
  • 2. State of iThemes The Story of iThemes Introducing the Make Waves Theme Share Team Specific Goals (What’s Coming Next) Announcing the Make Waves Manifesto Question and Answer
  • 3. The Story of iThemes Who We Are & Where We’ve Been
  • 4. Our Story Started in January 2008 Now with 25 team members Headquartered in Oklahoma City Named OKC’s 7th Fastest Growing Private Company Our Mission: Make People’s Lives Awesome Do the work we love while we supporting our awesome customer community
  • 5. iThemes Annual Retreat Feb. 14-15, 2012
  • 6. We are pretty goofy sometimes!
  • 7. ‘Make Waves’ Our 2012 Theme
  • 9. How We Do That ... Making Web Design Fun and Easy (Easier)
  • 10. Make Waves means ... Be Bold. Be Daring. Disrupt the Status Quo. Innovate. Make Better. For You.
  • 11.
  • 12. Team Specific Goals Through Mid-Summer 2012
  • 13.
  • 14. iThemes.com Released Ecommerce Themes & several more Total Builder Child Themes: 63 Working on BuddyPress Themes Next is Events Block More Themes, Better Themes, More Features Chris is working on next big theme innovation project from iThemes (Release scheduled for mid-Summer)
  • 15. At iThemes Our goal is to make web design fun & easy by offering easy to use website builder tools with a complete design palette at your disposal
  • 16.
  • 17. PluginBuddy.com Released Slides & Frolic Plugins Total Number of Pro Plugins Released: 18 PluginBuddy Developer Suite is our Hottest Package & Best Value BackupBuddy 3.0 in the works (late March release) March is BackupBuddy Month New BIG plugin project started after BackupBuddy 3.0
  • 18. At PluginBuddy Our goal is to make web design fun & easy by letting you do more cool things with WordPress
  • 19. WebDesign.com Roughly 340+ Hours of 24/7 Training in Vault Held 2 live events in OKC this year Working on 2 more non-OKC live events Adding 15+ Hours of Fresh Content a Month Talking to New Guest Experts to Add Value, Topics Planning a Kid’s Programming Camp this summer
  • 20. WebDesign.com Covering these topics each month: Members Only Chat SEO BluePrint Basics BizDev PluginFocus Monthly Peek BluePrint Advanced Getting Started with WebDesign CSS Educating the jQuery Educators
  • 21. At WebDesign.com Our goal is to make web design fun & easy by offering professional, cutting-edge training in WordPress web design
  • 22. Our Other Projects Ebooks AllureThemes.com Friends of iThemes MadeByWheat.com Education Program BuildAWebsite.com iThemesTV TheDiv.org
  • 23. Some of the People Behind the Scenes - Our Central Team
  • 25. MakeWaves2012.com 6 ‘We Believe’ Statements
  • 26. Our Goal For This Is ... To Make Meaning.
  • 27. My Goal For You ... To Enlist You. To Rally the Fleet.
  • 28. 1. We Believe .... Web Design Should Be Fun.
  • 29. 1. Web Design Should Be Fun. Help 5,000 People Build Sites in WordPress. Help 2,000 People Get Started Learning Web Design.
  • 30. 2. We Believe .... In Web Entrepreneurship.
  • 31. 2. Web Entrepreneurship Help 200 Freelancers Get Their First Paid Gig. Help 10 Freelancer Go Full-Time.
  • 32. 3. We Believe .... In WordPress.
  • 33. 3. Give Back to WordPress Enlist & Equip 500 People to Contribute Back to WP.
  • 34. 4. We Believe .... Every WordPress Site Should Be Safe & Secure.
  • 35. 4. Safe & Secure WordPress Sites 250,000 WordPress sites with good backup solution.
  • 36. 5. We Believe .... In Investing in People.
  • 37. 5. Investing in People Enlist 200 People Committed to Learning & Growing.
  • 38. 6. We Believe .... In Web Freedom.
  • 39. 6. Web Freedom Enlist 500 People to Fight for Web Freedom
  • 40. We Believe 1 Web Design Should Be Fun 2 Web Entrepreneurship 3 WordPress 4 Every WP Site Safe & Secure 5 Investing in People 6 Web Freedom
  • 42. Join Us in Making Waves This Year
  • 43. ‘If you want to go fast, go alone. If you want to go far, go together.’ -African Proverb
  • 44. Pledge Now at MakeWaves2012.com Setting Sail March 2012