A checklist guide to doing a self-evaluati

1. Your Quick Biz Tuneup in
45 Minutes or Less
by Cory Miller

2. Too busy working IN the biz
to work ON the biz

3. Your biz as a system
to be tweaked, improved,
optimized, finetuned

4. To give you diagnostic
questions to review yourself
My goal:

5. Get ready to take notes.
This is for you.

6. Areas to Explore for Tuneup
Big Hairy Questions
Goals & Dreams — the roadmap
Cash — the fuel
Clients — passengers you take places
Marketing — how they find you
Process — the engine that gets you there
Personal Health & Happiness — the driver

7. Quick Starter Questions
What’s working? What’s not?
What’s holding you back?
What’s keeping you up at night?
What or who is giving you heartburn?
What is exciting you?
What is energizing you?

8. Goals & Dreams
What are you trying to do and accomplish?
Are you making progress?
Does your work still align with your dreams?
Is it still the best way to accomplish them?

9. Finances / Cashflow
How’s it going? Is the business engine working?
Is it steady and consistent? Or rocky?
Are you getting paid on time?
Do you have diverse revenue streams? Or are you
working on them?
Are you paying your quarterly taxes?

10. Customers & Clients
Who are you currently serving?
Who are you best & ideal clients?
Who are you worst & nightmare clients?
Which ones do you make the most money with?
Are they happy?
Are they referring work to you?

11. Marketing
Is your marketing pipeline working?
Are you getting a steady flow of new clients?
How are best clients finding you? What’s working well?
Are you selling outcomes, results & benefits?
How’s your pitch?
How’s your site look?

12. The Process
What are the pain points, frustrations, irritations,
bottlenecks in your entire process?
What could you do faster, easier, better that would
have most impact?
How are you spending your time?
What is most & least productive use of your time, focus
& energy?

13. Your Health & Happiness

14. Should be your first priority

15. Your Health & Happiness
Are you happy?
When was the last time you saw your counselor?
Are you healthy?
When was the last time you got a physical?
Are your loved ones happy & healthy?
Particularly, is your Significant Other happy?

16. Your Health & Happiness
Are you resting and recharging?
When was your last real vacation?
Are you learning and growing?
Are you enjoying what you’re doing?
And who you’re serving?
Finally, are you giving back?

17. In review ...
Big Hairy Questions
Goals & Dreams — the roadmap
Cash — the fuel
Clients — passengers you take places
Marketing — how they find you
Process — the engine that gets you there
Personal Health & Happiness — the driver

18. Your Homework
What’s the ONE big thing you see now that would
make the most impact on your success?
What are THREE little things you can do next week to
tuneup your biz?
START ON IT MONDAY!

19. This is me ...
cory@ithemes.com
EntrepreneurshipLab.net