Learn how to set up a business fan page on Facebook to start marketing more effectively. Learn the basics of how to improve your fan base and use Power Editor to target your best potential customers.

1. Introduction to Facebook
Coryon Redd
The Accessible Expert at
Coryon.com Internet Marketing
530-277-2940
Linkedin.com/in/coryonredd
Facebook.com/CoryonMarketing
Go to www.coryon.com/PlacerSocialClass to view this presentation.

2. Facebook – The Big Picture
Why Bother?
• Is your market on Facebook?
Is your Business Engaging?
• Can you create good content?
• Can you answer questions?
Do you have a Strategy?
• Facebook can fit into your existing marketing plan
Can Facebook be an Easy Addition?
• Facebook can be simple, but don’t expect much
• Posts and comments can be small but should be regular
Do Likes Really Matter?
• Not really, unless you are marketing to them
• Website traffic for offers matters most

3. What is
?
• Facebook is a HUGE social network – Over 1 Billion Users
• Facebook is VERY popular
• Active users spend over 15 minutes daily
• Key parts – Personal profiles, business and interest
pages, groups, apps, sponsored advertising
• Advertising and Promoted Posts
3

4. Can I use
for my business?
• Set up a business page
• Create an editorial calendar and plan out content
• Use Facebook as a place to post simple content related to your
existing blogging and email marketing
• Great place to research your market
• Find groups, pages, places and interests
• Read more - www.socialmediaexaminer.com/facebook-101-business-guide/
4

5. How to advertise on
•
•
•
•
Don’t be a button smasher – Boost posts carefully
Focus on your best target markets
Create a sales funnel that leads from Facebook to your website
Use Power Editor
• https://www.facebook.com/ads/manage/powereditor/
• Add to Chrome to advertise to very specific groups
5

6. Getting Started with a Facebook Business Page
• Create a Page
• From your profile go to Pages then click Create a Page
• Upload Timeline Image – 851X315 pixels
• Upload Profile Icon – 160X160 pixels
• Read More - http://www.copyblogger.com/timeline-cover-photo/
• Fill Out all Info – Add Sections
• Study other Facebook Pages
• Invite Friends to your Page
6

7. Facebook References
The Basics – Facebook Help from Facebook
www.facebook.com/marketing
www.facebook.com/help/382987495087424/ - Pages help
Facebook Marketing Bible
gold.insidenetwork.com/facebook-marketing-bible/
Facebook Marketing Series from Mashable – Many good articles
mashable.com/category/facebook-marketing-series
Article with Good Tips to Get Started – Includes Examples
blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/
Facebook Marketing for Small Businesses
http://www.socialmediaexaminer.com/facebook-marketing-for-small-business/
Powerpoint with Examples of Larger Companies using Facebook
slideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages
7