1. Pandora's Marketing Goal Attract customers by creating relationships and wonderful experiences.

2. Pandora's Target Audience • Women, women, women. • Create relationships with loyal customers. • Invite women to share Pandora with their friends. • Connect with the women to create a special bond.

3. drawing them in • Create flashy, creative, and insightful ads. • Make the women feel connected to Pandora stores. • Make them feel prestigious. • The only store to buy you're jewelry.

4. Facebook Twitter Instagram

5. Facebook • Share stories of experiences at Pandora stores. • Connect with other women about their experiences and jewelry. • Post and share pictures of the jewelry. • Creates a bond with the store and the customers.

6. Twitter • Communicate with new and loyal customers. • Inform them of new sales and jewelry coming. • Connect with the women using hash-tags.

7. Instagram • Pictures speak 1,000 words. • Post pictures of the jewelry for women to actually see. • Invite women to post pictures of their new and favorite jewelry.

8. Measuring our ads • Feedback is important. • Ask how satisfied our audience is with our products. • Communication is key. • Social media allows you to see the attention your ads gain.

9. Creating a budget • Use 10-12% of your projected, annual gross sale. • Any smaller would hinder your budget. • 90,000-95,000 allows you to create great attention grabbing ads. • Make sure to base it on a yearly timeline.

10. Remember the main goal and that to accomplish it, we must make it memorable.