This document provides tips for marketing yourself online in the digital age. It discusses how employers now research candidates online and the importance of curating a positive online presence. It then outlines specific strategies for using tools like RSS feeds, blogs, Twitter, LinkedIn and Facebook to build an online brand, grow your professional network, and improve your chances of getting your dream job. These include setting up an RSS reader to stay informed, building a professional website or blog, optimizing your profiles and content for search engines, engaging with others in your industry, and using social media to showcase your qualifications and find job opportunities. The overall message is that digital marketing of oneself, or personal branding, has become essential for career success.

1. Marketing Yourself In the Facebook Generation Imagine you’re one of 4 final candidates for your dream job at XYZ, Inc. The hiring manager just Googled you. Will you be prepared?

2. Your Web Presence Affects Your Career 1 out of 5 Job-seeking ’09 college grads landed a job 83% recruiters research applicants online 50% solidify based on positive content 43% reject based on negative content

3. You Will Learn How To… 1. Get savvy using RSS 2. Build your home base online 3. Become visible online 4. Grow and tap your network 5. Manage and market Brand YOU

4. RSS

5. RSS (find & deliver new content)

6. Step 1: Set up Your RSS Reader google.com/reader

7. Step 2: Subscribe to RSS Feeds

8. Step 3: Subscribe to Relevant Keywords

9. Step 4: Organize and Manage Your Reader

10. You Will Learn How To… 1. Get savvy using RSS 2. Build your home base online 3. Become visible online 4. Grow and tap your network 5. Manage and market Brand YOU

11. Why Build Your Home Base? Your Google results are your resume Your website/blog is the single best way to give employers a deep look into what you’re passionate about and what you care about most.

12. What are the leaders in your field doing? Find the leading bloggers in your industry Read their recent posts, note their style and content.

13. Build Your Home Base Solve problems Ask questions Start a debate Link to news Provide entertainment List the top 7 links from your RSS feed Create a compelling About Me page with your qualifications, plus contact info to reach you

14. Build Your Home Base Write how you speak Revise and proofread posts Keep content relevant to your career goals Cite sources Mention other bloggers Link to current events Make it a habit. Write one blog post once a week

15. Build Your Home Base Respond to every comment Comment on other relevant blogs Engage bloggers on Twitter Write posts for more established bloggers Let people know you care Build a relevant and engaged community

16. You Will Learn How To… 1. Get savvy using RSS 2. Build your home base online 3. Become visible online 4. Grow and tap your network 5. Manage and market Brand YOU

17. How Search Engines Work Search term Results

18. Google Rank Factors for a Search Term Sites that link to the site Keyword density Domain Name Content Rules All

19. Choose the Name You SEO For RJ Sherman Robert Sherman

20. Interlink Your Profiles

21. You Will Learn How To… 1. Get savvy using RSS 2. Build your home base online 3. Become visible online 4. Grow and tap your network 5. Manage and market Brand YOU

23. 26% of employers look you up on Twitter Create a focused, targeted profile Build your network Add value to your community Find a job

24. Twitter Step 1: Username, Headshot & Bio

25. Twitter Step 2: Create Your Custom Background

26. Twitter: Be Someone Worth Following

27. Twitter: You’re Not Special… Yet Tweet interesting, relevant links Answer questions Retweet updates you find valuable Ask relevant questions Engage your community

28. Twitter: Build Your Network

29. Twitter Step 4: Follow Industry Leaders

30. Twitter Step 5: Interact With Industry Leaders

31. Twitter Step 6: Interact with Relevant Users

32. Twitter Step 7: Find a Job

33. LinkedIn Strategy Create a focused, targeted profile Build your network Add value to your community Find a job

34. LinkedIn Step 1: Headshot & Headline Headshot Headline

35. LinkedIn Step 2: Summary & Experience

36. LinkedIn Step 3: Import Your Contacts

37. LinkedIn Step 4: Customize Your Invite Text DON’T use the default: DO customize it:

38. LinkedIn Step 5: Recommendations Ask Receive

39. LinkedIn Step 6: Apps to Promote Your Content

40. LinkedIn Step 7: Participate in Relevant Groups

41. LinkedIn Step 8: Find Relevant Jobs

42. LinkedIn Step 9: Convey What You’re Looking For

43. LinkedIn Step 10: Public Profile URL Email signature, resume, business card, website

44. Facebook: #1 Brand Killer

45. Facebook: The Golden Rule Either keep it clean, or keep it private.

46. Facebook: Profile Privacy Settings = Be careful

47. Facebook: Profile Privacy Settings

48. You Will Learn How To… 1. Get savvy using RSS 2. Build your home base online 3. Become visible online 4. Grow and tap your network 5. Manage and market Brand YOU

49. Our Tools

50. Hireability Dashboard Overview

55. Sign up for free and check out our blog blog.brand-yourself.com twitter.com/brandyourself Inquire about internships at hiring@brand-yourself.com