Coworking Cowo sustainable business model: the Cowo network of coworking spaces is based on a low-price affiliation program which ensures network services, tools and practices.

1. Coworking Cowo and the dream of a
sustainable business.
CoworkingProject.com
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

2. coworking?
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

3. T
Cowo?
Coworking spaces Network started in Italy in 2009 - Actually including 62 spaces in 40 cities
TURIN MILAN BARCELONA
FLORENCE
ROME COMO
GENOA VENICE
Surbo MODENA Segrate
RAVENNA NOVARA Tortona
Magione BERGAMO
PESARO BIELLA
Bassano del TREVISO Gorgonzola
TERNI
Grappa
Cavezzo
Lughetto
ROVIGO Omegna
Campogalliano FORLI' 2
Sedico
PORDENONE
Sovico VERONA
PALERMO Desio
Corato
Medolla Villafranca
Montebelluna
SASSARI
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

4. Looking for something different
from the usual profit-obsessed attitude...
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

5. We defined a project where profit is not the top priority
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

6. From our Manifesto:
"In our model,
relationships come first,
profit comes second."
http://cowo.it/thecowomanifesto
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

7. So, how does the "Cowo economy" work?
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

8. My professional space I need some professional space
is too big to work in
(and I feel lonely) (and I feel lonely)
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

9. My professional space I need some professional space
is too big to work in
(and I feel lonely) (and I feel lonely)
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

10. win win
My professional space I need some professional space
is too big to work in
(and I feel lonely) (and I feel lonely)
I make a small extra-income I pay a sustainable price
I add value to my work environment I work in a friendly environment
I lay the grounds for a side acrivity I get involved in an interesting project
I can offer more professional services I can offer more professional services
I can do professional networking I can do professional networking
I join an extended network I join an extended network
I can participate in learning/networking events I can participate in learning/networking events
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

11. win win win
Io ho uno spazio Io ho bisogno di uno spazio
troppo grande per me dove lavorare
(e mi sento solo) (e mi sento solo)
I make a small extra-income I pay a sustainable price
provides online pr and project storytelling
I can do professional networking I can do professional networking
encourages relationships between coworkers
I add value to my work environment I work in a friendly environment
produces and distributes promo material and tools
I can offer more professional services I can offer more professional services
creates networking events
I lay the grounds for a side acrivity I get involved in an interesting project
uploads web content and conversations, gaining seo juice
I join an extended network I join an extended network
creates and manages knowledge base
I can participate in learning/networking events I can participate in learning/networking events
gathers and distributes information from spaces
handles legal and administrative issues
manages the project with developmental approach
creates a brand!
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

12. economics
My professional space I need some professional space
is too big to work in
(and I feel lonely) desk: 180 €/month (and I feel lonely)
affiliation: 250 €/year 1.000 hrs
work/year
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

13. economics
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

14. economics
62 spaces
x 250 euro = 15.500 euro/year
186 coworker (average 3/space)
x 180 euro/month = 401.760 euro/year
= a real economy born out of a virtual network
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

15. = a real economy born out of a virtual network
• without fixed costs
• without investments
• without specific dedicated resources (personnel)
• with a co-opetition approach
• without marketing budget
• with user generated communication
• with community driven projects (Cowo Wifi, CowoFlash)
something that...
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

16. ...was born
is managed, developed, communicated, mantained, marketed, paid
through the web
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

17. A digital making process:
Cowo
> Persons
> Relationships
> Human Value
> Economic Value
multiplied for every Cowo space
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

18. From the web a real network was born.
A network of networks: every single space is a network.
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012

19. This is Cowo's dream of a better, more sustainable business.
Thank you!
CoworkingProject.com/cowo-affiliation-program
Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations
Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012