The Negro spiritual, a uniquely American art form, is credited by some cultural commentators for the survival of African American people through slavery, Jim Crow, racism and the civil rights struggle. It speaks poignantly of a people’s belief in God’s ability to protect them and propel them into a better future. Often, against all odds, the musical idiom known as the African American spiritual, gave those who struggled against injustice the faith and strength to keep moving forward.

1. Presented by
Leela P. Hone ysucker-Miller
“An Evening of Negro Spirituals”
Saturday, November 12, 2011,
at the Georgia International Convention Center
Atlanta, Georgia

2. Time is important to me because
I want to sing long enough to
leave a message. I’m used to sing-
ing in churches where nobody
would dare stop me until the
Lord arrives!
Mahalia Jackson

3. Mission Statement
Importance of the Project:
Since the end of slavery and the formation
of Gospel music, the Negro Spiritual have
been placed on the back burner, when it
comes to religious music, especially in the
Black Churches. That rich history in song
has been replaced by radical, hip-hop rap-
ping, and singing in the Black Community.
The importance of this project will be to
enhance the awareness of our youth, of
the oppression and the struggles in which
former enslaved individuals endured, and
the methods by which they were able to
sooth their souls.

4. The Negro Spiritual Project—Recovering
Viewers will be moved by performances by such luminaries of the genre as:
Honoring-Recognizing a Lost Art
• Gospel Artist Dr. Bobby Jones of Bobby Jones Gospel ;
• Actress and Dancer Debbie Allen;
• Actor Ted Lange
• Actor and Academy Award Winner Louis Gossett Jr.;
• Gospel Recording Artists Darius Brooks, Melvin Williams, Marvin Sapp, Lamar Campbell, Walter
Whitman, Charles Woolfolk. Sweet Honey On The Rock, The Sounds Of Blackness, The Mighty Clouds
of Joy, The Pilgrim Jubilee Singers, Beverly Crawford, and a virtual hall of fame of gospel recording
artists, including Rev. Richard Smallwood and Vision,
An Invitation for Support from
• Bringing their artistic and cultural perspectives to the project will be composer/performer/producer,
Dr. Leela Honeysucker-Miller Quincy Jones, poet Maya Angelou, and director/ producer/writer Spike Lee.
Committed to providing their analysis of the role of spiritual and gospel music in African
American life and culture are experts such as:
The Negro spiritual, a uniquely American art form, is credited by some cultural
commentators for the survival of African American people through slavery, Jim • Harvard University Professor, Dr. Henry Louis Gates Jr.,
Crow, racism and the civil rights struggle. It speaks poignantly of a people’s belief • Princeston University Professor Dr. Cornel West
in God’s ability to protect them and propel them into a better future. Often, against • Georgetown University Professor Dr. Michael Eric Dyson,
all odds, the musical idiom known as the African American spiritual, gave those • Rev. Dr. Jehovah Wright
who struggled against injustice the faith and strength to keep moving forward. • Rev. Dr. Tony Curtis Henderson,
• Rev. Dr. Floyd Flake, Pastor of New York’s Greater Allen A.M.E. Cathedral and others.
Recognizing the value of the Negro spiritual, not only to African Americans but to the
entire country, the Public Broadcasting System (PBS) has invited a foremost expert on A profound documentary experience with implications for contemporary culture, this
the subject to create a documentary series: The Negro Spiritual Project; A Lost Art. project requires and deserves your support. In addition to restoring respect for traditional
African American values and mores, the Negro Spiritual Project seeks to:
Noted expert, Dr. Leela Honeysucker-Miller, is seeking the support of corporations,
• Preserve this unique art form
civic organizations, churches, faith groups and progressive individuals for the
• Promote the study of the lyrics and meaning of spirituals and gospel music
production of this exciting series. In it, she will guide viewers on an exploration into
• Explore the origin, meaning and historical values represented in Negro spirituals
the roots of the music of the Black church and its role in helping African Americans
• Educate a new generation to the profound lyrics and musical creativity of the spirituals and gospels
restore and preserve the dignity, values and pride of their forefathers.. The primary
• Generate an inter-generational dialog about the legacy contemporary popular music owes to the
focus will be the origins of the Negro spirituals and their relationship to present creators of gospel music;
day music and African American life and culture, within the church and community. • Provide an analysis of the cultural significance of gospel and spiritual music to African American
culture;

5. Marketing
• Develop and disseminate collateral publications to promote appreciation and study of the spirituals
and gospel music;
• Educate youth and the public about the composers, writers, musicians and lasting contributions of
the spirituals and gospel music;
The marketing strategy consists of various elements including but not limited to local television networks,
• Create awareness of the relationship of this traditional music to the struggle for emancipation, civil including regionally radio and televised infomercials featuring: Rudy V. Storm, Radio Personality for 94.5
rights and political and economic advancement of a people; KSOUL 94 in Dallas Texas.
• Promote a dialogue about the impact of this historic art form on the future advancement of African
Americans. Testimonials and information regarding the nonprofit beneficiary
The Budget
•
• and excerpts promoting “ An Evening of Negro Spirituals” concert.
• TV regional infomercials; customized which will feature HBCU’s and Celebraity Guests
• TV commercial production (placed in rotation 4 weeks before the concert.
Production Crew and other Personnel: • Played in each church venue during announcements, ( 3 weeks before concert)
• Radio commercial production (placed in rotation 2 weeks before the concert)
Total Film Crew $7,997,481.00 • 20,000 flyers distributed in the designated market
Total Air Fare $228,169.00 • 15,000 posters distributed in the designated market
Total Hotel Cost $646,202.00 • National email blasts
Total Ground Transportation $128,148.00 • Promotional vehicle wraps semi-trucks, vans, chartered tour-buses
• Ad placements (national magazine ads, regional/local newspaper ads, etc.)
Honorariums:
• Street teams distributing flyers in the designigated market, and at local major events
Interviewees: 300 @
$20,000.00 per person $6,000,000.00 • A major new media campaign through social networking by placing ads on:
• Facebook
Total: • MySpace
Film Crew $7,997,481.00
• Twitter
Travel Expenses $1,002,519.00
Honorarium $6,000,000.00
Grand Total $15,000,000.00

6. Sponsorship Package Platinum Stage Sponsorship: $175,000.00
We are recruiting partners to defray production/concert costs. Among the opportunities
• Category exclusivity
to spotlight our project partners will be:
• Second tier logo placement, just behind Presenting Sponsor, in all event-
related printed materials
Presenting Sponsor: $250,000.00 • Company name, logo, and Web link on event Web site
• Platinum sponsorship mention in documentary credits
• Category exclusivity
• Complimentary tickets for 12 company VIPs at all live performances
• A two-minute videotaped message from top executive with sponsor
• Logo placement on event welcome banners
company saluting the documentary and the participating artists
• Signage or banner display with company name and logo at main entrance of
• Company name as presenting sponsor in documentary title
receptions and performances (signage to be provided by sponsor)
• First tier logo placement in all event-related printed materials
• Company mention in PR release
• Company name, logo, Web link and message from company’s CEO on event
• Company name, logo and brief mission statement in documentary premier
Web site
booklet
• Attendance and remarks by sponsor leadership at several receptions/live
• Selling, sampling, display and promotional rights from a 10’x20” booth at
concerts featuring performances by noted gospel music celebrities
documentary-related performances and screening
• Special PR release announcing sponsorship
• Special recognition at VIP reception featuring performers
• Selling, sampling, display and promotional rights from a 10’x30’ booth at
• Ten DVDs of the documentary series in jewel CD case with platinum sponsor
documentary performances and events.
company name and logo on insert.
• Company name, logo, CEO photo and brief mission statement in documentary
premier booklet Gold Stage Sponsorship: $100,000.00
• Presenting sponsorship mention in documentary credits
• Company name/logo placement in third position in all print advertising and
• Dominant sponsor banner placement at all performances and special events
on event/documentary Web site
• Signage/banner display with company name and logo on live music stage at
• Gold sponsorship mention in documentary credits
receptions and performances (signage to be provided by sponsor)
• Company name, logo and documentary premier booklet
• Twenty company VIP passes to all special events and performances
• Logo and link on event Web site
• Special recognition at VIP reception featuring performers
• Logo placement on event welcome banners Eight VIP passes to all special
• A special e-blast advertising the event, including a message from your
events and performances
company
• Signage near refreshment area at performances/receptions
• Twenty DVDs of the documentary series in a DVD jewel case featuring
presenting sponsor company name and logo on jewel case insert. • Six DVDs of the documentary series in jewel DVD case with gold sponsor
company name on insert

7. Silver Event Sponsorship: $75,000.00 This documentary promises to be a seminal work
• Company name/logo in fourth position in all print advertising and documenting and preserving a significant chapter of African
documentary Web site American culture. You will be proud to have your company,
Logo and link on event/documentary Web site
organization or family associated with this project.
•
“An Evening of Negro Spirituals”
• Selling, sampling, display and promotional rights from a 10’x10’ booth at
performances/concerts
• Company name in documentary premier booklet
• Four VIP passes to all special events and performances
On Saturday November 12th, 2011, at the Georgia International Convention Center in Atlanta, Georgia, a
• Signage or vertical banner display with company name and logo near concert consisting solely of a choir of 1,800 voices of 41 HBCU’s ( Historically Black Colleges and Universities)
refreshment area Full Concert Choral Groups, and an orchestra of consisting of 175 members in “An Evening of Negro Spirituals”.
• Four DVDs of the documentary series in jewel DVD case with silver sponsor
company name on insert In addition to the choir and musicians, a host of the most influential leaders and world renown celebrities are
scheduled on program including:
• Louis Gossett Jr., • Oleta Adams,
Backstage Patron: $50,000.00 • Debbie Allen, • Beth Payne,
• Richard Smallwood, • Allen Harris,
• Listing of individual’s name in printed documentary premier booklet • Della Reese, • Jeff Majors,
• Marvin Sapp, • Denyce Graves,
• Two VIP passes to all special events and performances • Ted Lange, • LaShaun Pace,
• Patron listing on event/documentary Web site • Aaron Spears, • Rev. Dr. Tony Curtis Henderson,
• David and Tamela Mann, • Rudy V. Storm,
• A Single DVD of the documentary series in jewel DVD case
• Melvin Williams, • Gene Townson,
• Walter Whitman, • A. J. Jamal,
• Robert Honeysucker, • Beverly Crawford,
• Karen Kreiger, • Lamar Campbell,
• Lamar Campbell, • The Mighty Clouds of Joy,
• Charles Woolfolk, • The Sounds of Blackness and a
• Chris Clark, host of other well known artists.
• Darius Brooks,
• James Ingram,
• Wynton Marsalis,
• The Pilgram Jubilee Singers,
• Oleta Adams,
• Beth Payne,

8. The Management Team
Dr. Kathy Fleming Ms. Brenda Morgan
Mr. Pratt Robinson Mr. James Womack
Mr. Maston Knowles Mr. Bishop Ronnie White
Mr. Racine Wilson
ON AIR
• Hours/Episodes: 3 hours/ 3 episodes Your time and generosity will be greatly appreciated.
• Targeted Broadcast Window: Fall 2011/Spring 2012
• Number of Releases: Unlimited/2 years
• Target Audience: Adults 18-64; African American Please make your check out to:
• Sponsorship Messages: 2 messages per episode (open & close) The Negro Spiritual Project
C/o Leela P. Miller
OFF AIR 6800 South Crockrell Hill Road
Ste 409
• Press/Promotion: Sponsor recognition on all press and promotional materials
• DVD/Book: Sponsor message on video and recognition on DVD Dallas, TX 75236
• Website: Sponsor logo on homepage linked to sponsor’s
D-U-N-S Number: 827843397
EIN: 39-2016614
Website
• Event: 10 Pairs of Tickets to “An Evening of Negro Spirituals”, I welcome an opportunity to answer any questions you may have or to visit with you to provide additional
• Saturday, November 12, 2011, at the Georgia International supporting information. Please do not hesitate to contact me by telephone: 469-248-0009 or email:
• Convention Center including attendance at the private VIP cocktail reception. thensp@yahoo.com.
Thank you in advance for your generous consideration of this proposal.
For more information contact:
Jane Zaug, WTTW National Productions (773) 279-2127, izaug@wttw.com Leela H. Miller, Ed.D.
thensp@yahoo.com
The NSP Association 469-248-0009
1341 Sunset Ridge Drive
Cedar Hill, Texas 75104
708-566-0879
469-248-0009
Its members include:
Dr. Leela P. Honeysucker-Miller: President & CEO
Mr. Cedrick Johnson Mr. Stephen Anderson
Ms. Jenny Helton Ms. Karen Kreiger
Mrs. Sharetha Jackson Mr. Stanley Lott

9. The Negro Spiritual Project
e
Ms. Leela P Honeysucker-Miller
.
The Negro Spiritual Project
Leela P. Miller
6800 South Crockrell Hill Road
Suite 409
Dallas, TX 75236
thensp@yahoo.com