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Capstone Research-Southwest Airlines

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This was a research project that our Business Strategy class completed in 2007. This is an evaluation of Southwest Airlines and its position in the market. We evaluated growth and future prospects with a heavily consolidating industry.

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SOUTHWEST AIRLINES Charlie Pedersen
An Introduction to the SAM analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External Analysis A Look at the Airline Industry
An Introduction to the Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Shakeout ,[object Object],[object Object],[object Object],[object Object]
No Frills ,[object Object],[object Object],[object Object],[object Object]
The Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Government’s Role ,[object Object],[object Object],[object Object]
Mergers and Acquisitions ,[object Object],[object Object],[object Object],[object Object]
The Not So Friendly Skies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Analysis A Look at Southwest Airlines
An Introduction to Southwest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Penny Pinchers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Frequency ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fleet ,[object Object],[object Object],[object Object]
The Press ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth ,[object Object],[object Object],[object Object],[object Object]
The Future What should Southwest do next?
The Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positive Domestic Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]
Negative Domestic Growth ,[object Object],[object Object],[object Object],[object Object]
Positive International Entry ,[object Object],[object Object],[object Object],[object Object]
Negative International Entry ,[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object]

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Capstone Research-Southwest Airlines