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Marketing In A Recession

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C
Cindy Penchina

Overview of ways to leverage your web site during tough economic periods.

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Marketing in a Recession TIPS FOR SUCCESS
Marketing in a Recession ,[object Object]
Marketing in a Recession ,[object Object]
Marketing in a Recession ,[object Object],[object Object],[object Object]
Social Media Marketing & WOMM ,[object Object],Source: Emarketer 70% 43% 36% 22% 21% 19% Email Marketing Product Placement Behavioral Marketing Blogs Paid Search Marketing Customer Influence/Word of Mouth
Marketing in a Recession ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing in a Recession ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing in a Recession ,[object Object],[object Object],[object Object],[object Object]
Marketing in a Recession ,[object Object],Inbound Marketing allows you to allocate your marketing budget towards converting INTERESTED prospects. Search Engine Marketing Social Media Blogging PR Free Trials/Free Material Permission Marketing Telemarketing Email Blasts TV/Radio Ads Print Ads Direct Mail Trade Shows OUTBOUND INBOUND
Marketing in a Recession ,[object Object],[object Object],[object Object],[object Object]
Leveraging your Website Investment Typical Scenario… You have launched a website that promotes your company’s mission, products, services, programs, etc. Your website offers lots of good information about your organization and you often drive interested parties to it for a more in depth look at who you are and what you do or what you sell. Now what??
Leveraging your Website Investment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collecting Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email your Audience ,[object Object],[object Object],[object Object],[object Object],Reporting and data analysis
Email your audience Reporting and data analysis – measuring success
What should I be sending? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media or Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
Social Media or Web 2.0, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
Social Media and Web 2.0 ,[object Object]
Search Engine Marketing
Search Engine Marketing ,[object Object],[object Object],[object Object]
Search Engine Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Marketing Example of targeted ads
Search Engine Marketing Example of landing page
Marketing in a Recession ,[object Object],[object Object],[object Object],[object Object]
Marketing in a Recession ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing in a Recession ,[object Object],planning and continuity cost savings support one another single resource knowledge bank of data
Marketing in a Recession ,[object Object]
THANK YOU!

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Marketing In A Recession

  • 1. Marketing in a Recession TIPS FOR SUCCESS
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Leveraging your Website Investment Typical Scenario… You have launched a website that promotes your company’s mission, products, services, programs, etc. Your website offers lots of good information about your organization and you often drive interested parties to it for a more in depth look at who you are and what you do or what you sell. Now what??
  • 12.
  • 13.
  • 14.
  • 15. Email your audience Reporting and data analysis – measuring success
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Search Engine Marketing Example of targeted ads
  • 28. Search Engine Marketing Example of landing page
  • 29.
  • 30.
  • 31.
  • 32.

Notas del editor

  1. Preplanning happens before you even plan the website.