This presentation takes a deep look into the 402 native advertising technology companies and their 25 categories. From influencer advertising to virtual reality, no stone is unturned.
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Breaking Down the 2018 Global Native Advertising Technology Landscape
1. #CMC18
Breaking Down the 2018
Global Native Advertising
Technology Landscape
Chad Pollitt
Co-Founder
Relevance
A Primer for Publishers, Marketers, Advertisers,
Media Buyers and Communicators
53. #CMC18
32 years old
Lives in NewYork City
Interested in: bath time
SUGGESTED BID:
$0.01-$0.03
32 years old
Lives in NewYork City
Interested in: first-time moms
SUGGESTED BID:
$0.38-$0.72
71. #CMC18
1.Native social media is not a cost-effective
channel to promote all of your content at scale.
2.Programmatic native ad units are.
Takeaways
72. #CMC18
1.Native social media is not a cost-effective
channel to promote all of your content at scale.
2.Programmatic native ad units are.
3.Use native social media with only your best
performing content.
Takeaways
76. #CMC18
nothing
for likes, shares, clicks,
follows, favorites, etc.
Larry Kim, Founder, Wordstream
shared sponsored social
media posts cost
77. #CMC18
1.Target wisely
2.Write logical and attainable goals
3.Measure what matters
4.Be careful with terminology
5.Do experiment
6.Pay attention to creative
Best Practices
79. 1. Most industries are in a state of content surplus and require paid
and/or earned media for optimum visibility
Takeaways
80. 1. Most industries are in a state of content surplus and require paid
and/or earned media for optimum visibility
2. There are four types of native advertising: long form, programmatic,
non-programmatic and social media
Takeaways
81. 1. Most industries are in a state of content surplus and require paid
and/or earned media for optimum visibility
2. There are four types of native advertising: long form, programmatic,
non-programmatic and social media
3. The native adtech landscape is growing nearly 50% YoY
Takeaways
82. 1. Most industries are in a state of content surplus and require paid
and/or earned media for optimum visibility
2. There are four types of native advertising: long form, programmatic,
non-programmatic and social media
3. The native adtech landscape is growing nearly 50% YoY
4. Target wisely, set goals, measure what matters, watch terminology,
experiment, and don’t forget creative
Takeaways