How AI Eliminates CPC/CPM in Programmatic Native Advertising

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AI is most impactful when it has very big structured and/or unstructured data to access. The more data it has the better and faster it learns. Even though almost all the programmatic native advertising platforms charge based on impressions or clicks, it’s possible to use an AI layer to move into a cost per engagement (CPE) model with pricing that dynamically drops lower over time (dCPE).

Marketing

How AI Eliminates CPC/CPM in Programmatic
Native Advertising

“We’re going to Mars”
“SpaceX Reaching for the stars”
“Make Mars Great Again!”
Headline
Image
3 Articles, 2 Videos
Input Headlines & Images

Locations San Francisco, CA
Ages All Ages
Interests Space
Spacetravel
Engineering
SpaceX
Elon Musk
Astrophysics
Rockets
Space Tourism
Los Angeles, CA
Portland, OR
Genders All Genders
3 Headlines, 3 Images
Channels 26 Channels
3 Articles, 2 Videos
Select Target Audience
46 Audience Segments, 26 Channels
Devices All Devices

3 Headlines, 3 Images
1.00$
46 Audience Segments, 26 Channels3 Articles, 2 Videos
We set a Max CPE bid

SpaceX is aiming for the stars US / Female / 18 -30 / Space travel, Elon Musk
We’re going to Mars US / Male / 18 -25 / Space travel, Engineering
Why is Mars red?? US / Female / 30 -62 / Space travel, Engineering
SpaceX is aiming for the stars US / Female / 18 -30 / Space travel, Elon Musk
We’re going to Mars US / Male / 18 -25 / Space travel, Engineering
SpaceX is aiming for the stars US / Female / 18 -32 / Space travel, Elon Musk
$0.38
$0.32
$0.36
$0.34
$0.31
$0.40
16 Permutations Optimized
Engagement Optimizer tests and optimizes towards most
efficient content/creative/audience/channel permutations

$0.95
$0.83
$0.80
$0.71
$0.90
02 Feb 2017
$0.64
07 Feb 2017
13 Feb 2017
18 Feb 2017
23 Feb 2017
03 Mar 2017
Date dCPEMax CPE
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
Engagement
Pacing
105,263
120,481
125,000
140,845
111,111
156,250
AI-Driven optimization delivers greatest efficiency

AI-Driven optimization continuously learns & lowers your CPE
$0.89
$0.97 $0.97 $0.96
$0.89
$0.71
$0.80
$0.74 $0.75
8%
-3%
-4%
-11%
-29%
-20%
-26% -25%
-35%
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
$0.50
$0.55
$0.60
$0.65
$0.70
$0.75
$0.80
$0.85
$0.90
$0.95
$1.00
Apr May Jun Jul Aug Sep Oct Nov Dec
eCPE Drop %

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How AI Eliminates CPC/CPM in Programmatic Native Advertising

1. How AI Eliminates CPC/CPM in Programmatic Native Advertising

2. Add Articles and Videos

3. “We’re going to Mars” “SpaceX Reaching for the stars” “Make Mars Great Again!” Headline Image 3 Articles, 2 Videos Input Headlines & Images

4. Locations San Francisco, CA Ages All Ages Interests Space Spacetravel Engineering SpaceX Elon Musk Astrophysics Rockets Space Tourism Los Angeles, CA Portland, OR Genders All Genders 3 Headlines, 3 Images Channels 26 Channels 3 Articles, 2 Videos Select Target Audience 46 Audience Segments, 26 Channels Devices All Devices

5. 3 Headlines, 3 Images 1.00$ 46 Audience Segments, 26 Channels3 Articles, 2 Videos We set a Max CPE bid

6. 2,072 Permutations Generated

7. SpaceX is aiming for the stars US / Female / 18 -30 / Space travel, Elon Musk We’re going to Mars US / Male / 18 -25 / Space travel, Engineering Why is Mars red?? US / Female / 30 -62 / Space travel, Engineering SpaceX is aiming for the stars US / Female / 18 -30 / Space travel, Elon Musk We’re going to Mars US / Male / 18 -25 / Space travel, Engineering SpaceX is aiming for the stars US / Female / 18 -32 / Space travel, Elon Musk $0.38 $0.32 $0.36 $0.34 $0.31 $0.40 16 Permutations Optimized Engagement Optimizer tests and optimizes towards most efficient content/creative/audience/channel permutations

8. $0.95 $0.83 $0.80 $0.71 $0.90 02 Feb 2017 $0.64 07 Feb 2017 13 Feb 2017 18 Feb 2017 23 Feb 2017 03 Mar 2017 Date dCPEMax CPE $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 Engagement Pacing 105,263 120,481 125,000 140,845 111,111 156,250 AI-Driven optimization delivers greatest efficiency

9. AI-Driven optimization continuously learns & lowers your CPE $0.89 $0.97 $0.97 $0.96 $0.89 $0.71 $0.80 $0.74 $0.75 8% -3% -4% -11% -29% -20% -26% -25% -35% -30% -25% -20% -15% -10% -5% 0% 5% 10% $0.50 $0.55 $0.60 $0.65 $0.70 $0.75 $0.80 $0.85 $0.90 $0.95 $1.00 Apr May Jun Jul Aug Sep Oct Nov Dec eCPE Drop %

Notas del editor

NEW https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html https://blog.pagefair.com/2015/ad-blocking-report/
NEW https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html https://blog.pagefair.com/2015/ad-blocking-report/
NEW https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html https://blog.pagefair.com/2015/ad-blocking-report/
NEW https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html https://blog.pagefair.com/2015/ad-blocking-report/
NEW https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html https://blog.pagefair.com/2015/ad-blocking-report/
NEW https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html https://blog.pagefair.com/2015/ad-blocking-report/
NEW https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html https://blog.pagefair.com/2015/ad-blocking-report/

How AI Eliminates CPC/CPM in Programmatic Native Advertising

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How AI Eliminates CPC/CPM in Programmatic Native Advertising

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