Native advertising using artificial intelligence can introduce a new cost metric called cost per engagement (CPE) instead of the traditional cost per click (CPC) or cost per thousand impressions (CPM). AI analyzes user engagement with native ads to determine their effectiveness and sets the cost based on engagement rather than clicks or impressions. This new cost model based on engagement could benefit brands by only paying for ads that garner user interaction.

1. How AI Introduces Cost Per
Engagement to Native Advertising
Content Amplification

3. Agency/Brand
Programmatic Native Advertising – CPC/CPM

4. Artificial Intelligence
Agency/Brand
Programmatic Native Advertising – dCPE

5. Agency/Brand
Programmatic Native Advertising – dCPE