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1. SEO Tools - How To Use The Google Keyword Tool
Within the last few weeks our Baltimore Marketing and Seo group at Level Up Marketing
discussed the initial methods in any SEO campaign with Selecting The Best Keywords To
Increase Website Traffic Part 1 and Part 2, and now we’d like to show you one of the many SEO
tools that may assist you achieve this - Google Keyword Tool
While there are many premium keyword research tools readily available (we use an assortment of
keyword tools here at Level Up Marketing), our Baltimore Marketing and SEO team recommends
the Google Keyword Tool to our clientele since it can provide you with some good keyword
information, and it’s FREE! So let’s get started with using the Google Keyword Tool!
First, you will want to go over to the Google Keyword Tool webpage.
Though there are a few choices that you can make use of in the Google Keyword Tool interface,
we are going to just target on the main options you will need to find the most effective keywords
for your niche.
The very first step you will want to do is key in in the keywords that you would like to target, one
per line, and they get placed in the “Word or Phrase” field.
The next phase in using the Google Keyword Tool is to set your Advanced Options and Filters. If
you expand the Advanced Options and Filters set you will see all of the filtering options that you
have accessibility to.
You can change the numerous Google Keyword Tool filtering options or leave it as is based on
your preferences.
Our next selection that you will want to change in the Google Keyword Tool user user interface is
the Match Type. By default, it’s set to “Broad”, which will return the search results for your
keyword, plus the search results for related grammatical forms, synonyms and related words. You
will want to modify the Match Type option to [Exact]. Using the [Exact] Match Type will return the
final results for your exact keywords.

2. The remaining step in the keyword search process is to enter in the text in the image you see to
verify that you are human and not a bot.
You’ll discover a lot of very good information relating to your keywords in this data. The first
section is the data pertaining to the keywords that you had originally plugged into the Google
Keyword Tool. The column next to our keywords present the competition levels for our keywords.
This data tells us that for ad placements via the Google Adword services, the competition is high,
which means it might be tough to get some decent rankings.
The next column reveals the number of monthly searches for these keywords. This outcome is an
approximate 12-month average of user queries for the keyword through the Google search engine.
The final column in the Google Keyword Tool data shows the number of monthly searches
according to the country or language that you had picked out. This might be more relevant to your
research than the global monthly searches data.
The last section that you will see in the Google Keyword Tool results is the “Keyword Ideas”, which
are basically other keywords related to your main keywords. You will see similar research data
with results for Competition, Global Monthly Searches, and Local Monthly Searches. This will give
you some alternatives to use to see if you can find additional keywords or maybe something with
less competition.
You are now ready to take your keywords and implement them in your Baltimore Marketing,
Baltimore Web Design, or Baltimore SEO campaign!
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