1. crafting innovation together
Strategy Value
Decisions
Ideas
Productivity
Crafitti Consulting
Crafting Innovation Together
crafting innovation together
Inventions
Networks
Learning Complexity
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2. Crafitti Consulting: Background
crafting innovation together
• Crafitti is an innovation research and consulting firm and facilitates innovation in
business, science and technology contexts
• Crafitti is a young firm (started in June last year) and is currently incubated at the NSR
centre for Entrepreneurial Learning at IIM Bangalore
• Navneet Bhushan and Karthikeyan Iyer, the founding directors of the firm, have close
to 30 years of collective industry experience and have been focused on researching
crafting innovation together
and facilitating innovation in diverse enterprise contexts over the past decade
• Crafitti’s frameworks are a distillation of this experience and provide a potent platform
to accelerate innovation in contexts as diverse as building innovative business
strategies, conceptualizing and designing new breakthrough products and services,
designing technological alternatives, intellectual property portfolio management,
process innovation and embedding innovation DNA in organizations.
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3. Key Spheres of Influence
crafting innovation together
Embedding Innovation
Enabling open DNA , Technology and
innovation, Technology Industry & business strategy,
and business evolution Ecosystem process productivity and
research value generation, IPR
advisory services, Patent
analysis and portfolio
Organization management
crafting innovation together
Idea generation,
People Problem solving,
Lean Thinking, Decision making
Systems Thinking, Continuous learning
Value Crafting,
Design Thinking,
Inventive Thinking,
Decision Crafting
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4. 9 arms of our Innovation Landscape
crafting innovation together
Strategy Value
Decisions
Ideas
Productivity
Inventions
crafting innovation together
Networks
Learning Complexity
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5. Lean Inventive Systems Thinking –
Crafitti’s umbrella framework for innovative thinking
crafting innovation together
In addition to
Analytical and Logical Thinking . . .
Inventive Thinking
(inventive triggers,
laws of evolution,
scenario building,
focus on function) Systems Thinking
Lean Thinking
(holistic approach,
(Value maximization,
global optima,
experimentation,
expanded and
learning approach,
crafting innovation together
connected system
elegance)
context)
LIST
(Lean
Inventive
Systems
Thinking)
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6. Our areas of Innovation R&D and Application
(an evolving map)
crafting innovation together
Innovation DNA in Organizations
Robustness Scaling Technological
Structured Alternatives
strategy
problem for patent
definition Efficiency New Solution Co-creation
Mind- Conceptualization
Product IP Valuation
mapping IT Value Consensus
Performance architecture Opportunity
building
Brainstorming Finding
Evolution IP Portfolio
Reliability Business
crafting innovation together
Scenario trends Management
Ideation Alignment
building
and Process Intellectual
Creativity Decision Value
Problem Property
Innovation Product and Business Engineering
Solving Crafting
Strategy Strategy
Grass-roots
Innovation Body of Innovation
Research Innovation
Knowledge Network
Experience
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7. What does Crafitti bring
crafting innovation together
• Structured and scientific approach to innovation
• Proven methodologies, techniques, frameworks and tools for global
innovation needs
• Innovative business strategies for new ventures – including a unique “invest in
the client” model
crafting innovation together
• Research orientation on “Innovation Science”, feeding new and relevant
inputs into emerging technology and business needs
• Holistic offering uniquely positioned to synergize technology, business
strategy, people capabilities and intellectual property
• Rich combination of diverse practical experience in different facets of
innovation in a variety of domains
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8. Directors’ Profile
crafting innovation together
M.Tech. Computer Science, M.Sc. Software Science, B.Sc. Physics,
Diploma Intellectual Property Rights Law, Diploma Patent Information
Authored more than forty papers in various journals, and a book on
strategic decision making.
Close to two decades of experience spanning myriad fields like
Navneet Bhushan defense research, innovation consulting, intellectual property
Navneet.bhushan@crafitti.com management, decision engineering and productivity and value
management
crafting innovation together
Bachelor’s degree in Computer Engineering, Post Graduate Diploma in
Intellectual Property Rights Law
Authored several articles and papers on creativity, product and process
innovation, intellectual property and value engineering in various
journals
Close to a decade of industry experience with impetus on grassroots
Karthikeyan Iyer consulting on product and process innovation, business and technology
strategy and intellectual property management.
Karthikeyan.iyer@crafitti.com
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