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From Fact-Checking to
Verification
@CraigSilverman
Editor, Regret the Error, Poynter
Editor, Verification Handbook
In The Beginning: Magazine Fact-
Checking
“Any bright girl who really applies herself to the
handling of the checking problem can have a
very pleasant time with it and fill the week
with happy moments and memorable
occasions” — Edward Kennedy, Time (1920s)
30s to 70s
• New Yorker, Esquire, New York, The Atlantic,
Forbes, Fortune, Newsweek etc. add checking
departments.
• Closed process.
• Job is a stepping stone.
Checker’s Mindset
“I knew nobody would notice the difference. But
there’s a certain aesthetic pleasure in just
knowing it’s correct.”
Decline of Checking
• Newsweek eliminates checkers, 1996
• Fortune, 1997
• Cutbacks and outsourcing
Media Fact-Checking
• Accuracy in Media, 1969
• FAIR, 1986
• Media Research Center, 1987 (NewsBusters)
• Honest Reporting (2000),
• CAMERA (1982)
• Media Matters for America, 2004
Rise of Political Fact-Checking
• FactCheck.org, 1993
• PolitiFact, 2007
Today: Over 40 active fact-checking sites.
Source: https://www.reporterslab.org/duke-study-finds-fact-checking-growing-around-the-world/
Fact-Checkers today
“Fact-checking is a relatively new form of
journalism in which reporters research the
accuracy of statements by politicians. In the
past, fact-checking was primarily done on
political ads, but it’s been expanded to any
kind of statement — speeches, interviews,
press releases, even tweets.”
— Bill Adair founder of PolitiFact
New: Networks
Source: Statistica, http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
New: Abundance
• 100 hours of video uploaded to YouTube ever
minute.
• More than 500 million tweets sent per day.
• More than 55 million Instagram photos
uploaded per day.
Social Media/Meme Checking
“Journalism is a discipline of
verification”
— The Elements of Journalism
So…
Let’s teach this discipline!
Three Elements
Verification employs a mix of three factors:
1. A person’s resourcefulness, persistence,
skepticism and skill.
2. Sources’ knowledge, reliability and honesty, and
the number, variety and reliability of sources you
can consult/talk to.
3. Documentation.
Source: Steve Buttry, Verification Handbook
Verification Values
• Restraint.
• Discipline.
• Multiple sources.
• Communication.
• Collaboration.
Mindset
• Assume it’s not true.
• Skeptical.
• Investigator.
• Separate emotion and motivation from work.
Core Activities
• Identify and investigate the original source — and
interview them.
• Confirm date and time.
• Confirm content of the information.
• Research similar events, content.
• Speak to additional sources. “How do you know
that?”
• Triangulate all collected information.
• Use tools when possible, but not just tools.
Verification Toolkit
• VerificationHandbook.com
• Skype/Phone
• Reverse image search
• EXIF reader
• Google Maps/Earth
• Who.is
• Spokeo, Pipl.com,WebMii.com
• Twitter Advanced Search
• YouTube Data Viewer
• Izitru
Resources
• VerificationHandbook.com
• Coming soon: six free videos on verification,
more case studies.
• Citizen Evidence
• Bellingcat
• Regret the Error
Discussion
• Complete our survey:
– http://bitly.com/verificationsurvey
• What are you teaching about verification and
fact-checking? What works?
• Why isn’t it being taught?
• What can we create to help you teach the
discipline of verification?

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The Origins and Evolution of Fact-Checking, and The New Urgency of Verification

  • 1. From Fact-Checking to Verification @CraigSilverman Editor, Regret the Error, Poynter Editor, Verification Handbook
  • 2. In The Beginning: Magazine Fact- Checking “Any bright girl who really applies herself to the handling of the checking problem can have a very pleasant time with it and fill the week with happy moments and memorable occasions” — Edward Kennedy, Time (1920s)
  • 3. 30s to 70s • New Yorker, Esquire, New York, The Atlantic, Forbes, Fortune, Newsweek etc. add checking departments. • Closed process. • Job is a stepping stone.
  • 4. Checker’s Mindset “I knew nobody would notice the difference. But there’s a certain aesthetic pleasure in just knowing it’s correct.”
  • 5. Decline of Checking • Newsweek eliminates checkers, 1996 • Fortune, 1997 • Cutbacks and outsourcing
  • 6. Media Fact-Checking • Accuracy in Media, 1969 • FAIR, 1986 • Media Research Center, 1987 (NewsBusters) • Honest Reporting (2000), • CAMERA (1982) • Media Matters for America, 2004
  • 7. Rise of Political Fact-Checking • FactCheck.org, 1993 • PolitiFact, 2007 Today: Over 40 active fact-checking sites. Source: https://www.reporterslab.org/duke-study-finds-fact-checking-growing-around-the-world/
  • 8.
  • 9. Fact-Checkers today “Fact-checking is a relatively new form of journalism in which reporters research the accuracy of statements by politicians. In the past, fact-checking was primarily done on political ads, but it’s been expanded to any kind of statement — speeches, interviews, press releases, even tweets.” — Bill Adair founder of PolitiFact
  • 10. New: Networks Source: Statistica, http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
  • 11. New: Abundance • 100 hours of video uploaded to YouTube ever minute. • More than 500 million tweets sent per day. • More than 55 million Instagram photos uploaded per day.
  • 13. “Journalism is a discipline of verification” — The Elements of Journalism
  • 15.
  • 16. Three Elements Verification employs a mix of three factors: 1. A person’s resourcefulness, persistence, skepticism and skill. 2. Sources’ knowledge, reliability and honesty, and the number, variety and reliability of sources you can consult/talk to. 3. Documentation. Source: Steve Buttry, Verification Handbook
  • 17. Verification Values • Restraint. • Discipline. • Multiple sources. • Communication. • Collaboration.
  • 18. Mindset • Assume it’s not true. • Skeptical. • Investigator. • Separate emotion and motivation from work.
  • 19. Core Activities • Identify and investigate the original source — and interview them. • Confirm date and time. • Confirm content of the information. • Research similar events, content. • Speak to additional sources. “How do you know that?” • Triangulate all collected information. • Use tools when possible, but not just tools.
  • 20. Verification Toolkit • VerificationHandbook.com • Skype/Phone • Reverse image search • EXIF reader • Google Maps/Earth • Who.is • Spokeo, Pipl.com,WebMii.com • Twitter Advanced Search • YouTube Data Viewer • Izitru
  • 21. Resources • VerificationHandbook.com • Coming soon: six free videos on verification, more case studies. • Citizen Evidence • Bellingcat • Regret the Error
  • 22. Discussion • Complete our survey: – http://bitly.com/verificationsurvey • What are you teaching about verification and fact-checking? What works? • Why isn’t it being taught? • What can we create to help you teach the discipline of verification?