I get asked this question a lot "Why can't I just use email instead of enterprise social networking?" This is often followed by "we have these great distribution lists..." etc This is my simple explanation that sometimes works to convert emailers into enterprise social network evangelists, or at the very least, users.

1. Why don’t we just use
email instead of
enterprise social
networking?

2. I get asked this a lot
This is how I explain it

3. it starts with
an idea
shared with 5
people for
comments

4. This generates 5new emails

5. 1 response from
each team
member

6. Generates
25
new
emails

7. thats 5 new
emails each
person has to
read

8. Thats just to get everyone’s
first response
this is not collaborating
this is socialising an idea

9. collaboration
noun
1. the action of working with someone to
produce something.
Definition

10. Collaboration is a fluid
exchange of perspectives
from a group of people
to produce something

11. When everyone responds twice
thats
50 new emails

12. When everyone responds 3 times
thats
75 new emails

13. What if you add a 6th or 7th
person?
adding people
exponentially
increases the number
of emails

14. you get the
idea

15. email looks like this

16. enterprise social
networking
looks like this
its linear
it flows
its easy to read

17. Moving from email to enterprise
social networking

18. will increase your productivity by up to
25%

19. Leaders in Enterprise Social Networks
@Enter_Social