MAKE THEM CAREHow to make your content more visible & appealing to cause-focused               media outlets (and everyone...
Impact & Education
A day in the life of an editor
A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbre...
A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbre...
A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbre...
A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbre...
Bad Pitches  Too fake.
Bad Pitches   Too niche.
Bad PitchesInterested in Cisco Education Roundtable?                   Too little information.
Bad Pitches   Too Local.
Bad Pitches   Too vague.
Bad Pitches                                         Too weird.http://www.widepr.com/press_release/12879/artist_recycles_ww...
Good Pitches
Good PitchesFeel authentic
Good PitchesFeel authenticHave a personality
Good PitchesFeel authenticHave a personalityTeach something
Good PitchesFeel authenticHave a personalityTeach somethingAre newsworthy
Find Your Pitch
Find Your Pitch“Come to Jesus” moment
Find Your Pitch“Come to Jesus” momentExpert advice
Find Your Pitch“Come to Jesus” momentExpert adviceNewsworthy opinion
“Come To Jesus” MomentA powerful anecdote that illustrates why you are working for yourcause or why others should support ...
“Come To Jesus” Momenthttp://www.huffingtonpost.com/mark-horvath/my-first-night-homeless_b_850145.html
“Come To Jesus” Momenthttp://www.huffingtonpost.com/luke-whyte/what-its-like-to-spend-12_b_833843.html
“Come To Jesus” Momenthttp://www.huffingtonpost.com/naomie-harris/being-teacher-jane_b_864400.html
Expert AdviceShare your successes and mistakes so others can learn fromthem.
Expert Advicehttp://www.huffingtonpost.com/aaron-hurst/how-to-open-31-offices-in_b_859407.html
Expert Advicehttp://www.huffingtonpost.com/scott-harrison/failure-on-our-birthday_b_709303.html
Newsworthy OpinionValuable commentary that adds depth and insight into breakingnews of the day
Newsworthy Opinionhttp://www.huffingtonpost.com/jim-ziolkowski/with-school-children-rais_b_852737.html
Newsworthy Opinionhttp://www.huffingtonpost.com/brock-cohen/superman-public-school-reform_b_796284.html
How To Pitch
How To PitchKnow your editor (and her audience)
How To PitchKnow your editor (and her audience)Don’t waste her time
How To PitchKnow your editor (and her audience)Don’t waste her timeChoose media outlets strategically and pitch the right ...
Good Pitch
You’ve nabbed an editor...       Now what?
You’ve nabbed an editor...        Now what?Be prepared for the story
You’ve nabbed an editor...        Now what?Be prepared for the story  Have written work prepared or have personalities rea...
You’ve nabbed an editor...        Now what?Be prepared for the story  Have written work prepared or have personalities rea...
You’ve nabbed an editor...        Now what?Be prepared for the story  Have written work prepared or have personalities rea...
You’ve nabbed an editor...        Now what?Be prepared for the story  Have written work prepared or have personalities rea...
Your Turn.
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How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets

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presented by Victoria Fine, managing editor, Causecast

The editors of online news portals scour the web seeking leads and stories to publish every day. Victoria Fine, Causecast managing editor, discusses how editors look for content and how you can increase the chances of your story getting their attention. Learn what types of content and media you should have publicly available, outline concrete next steps to make your content easier to find and generally more appealing to editors of cause-based news outlets, and understand how publishers choose stories and news.

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  • Thanks for sharing.

    So far I haven’t committed any of the ’bad pitch’ sins, but I haven’t had a spectacular pitch yet eaither. But I will take your advice and try to form my pitch around the editer and her auidence.

    BTW- thanks for using ’her’ when referring to the editor!
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  • How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets

    1. MAKE THEM CAREHow to make your content more visible & appealing to cause-focused media outlets (and everyone else).
    2. Impact & Education
    3. A day in the life of an editor
    4. A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbreaking news.
    5. A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbreaking news.8:30-12:30 - Edit & publish 10-50 blogs, argue with front page editors to get our contenton front page. Check email.
    6. A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbreaking news.8:30-12:30 - Edit & publish 10-50 blogs, argue with front page editors to get our contenton front page. Check email.12:30 - 4:30 - Edit & publish 10-15 original stories, assign interns & editors stories, seteditorial schedule, patiently force interns to rewrite stories for fourth time, check email.Also, lunch.
    7. A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbreaking news.8:30-12:30 - Edit & publish 10-50 blogs, argue with front page editors to get our contenton front page. Check email.12:30 - 4:30 - Edit & publish 10-15 original stories, assign interns & editors stories, seteditorial schedule, patiently force interns to rewrite stories for fourth time, check email.Also, lunch.4:30 - 7:30 Design splashes for next day, monitor social media, return confused bloggerphone calls/emails, work on longterm content strategy/internal paperwork/hiring newinterns (always), develop sources, maintain content partnerships, argue with front pageeditors again. Check email.
    8. Bad Pitches Too fake.
    9. Bad Pitches Too niche.
    10. Bad PitchesInterested in Cisco Education Roundtable? Too little information.
    11. Bad Pitches Too Local.
    12. Bad Pitches Too vague.
    13. Bad Pitches Too weird.http://www.widepr.com/press_release/12879/artist_recycles_ww2_glass_eyes_to_help_the_blind.html
    14. Good Pitches
    15. Good PitchesFeel authentic
    16. Good PitchesFeel authenticHave a personality
    17. Good PitchesFeel authenticHave a personalityTeach something
    18. Good PitchesFeel authenticHave a personalityTeach somethingAre newsworthy
    19. Find Your Pitch
    20. Find Your Pitch“Come to Jesus” moment
    21. Find Your Pitch“Come to Jesus” momentExpert advice
    22. Find Your Pitch“Come to Jesus” momentExpert adviceNewsworthy opinion
    23. “Come To Jesus” MomentA powerful anecdote that illustrates why you are working for yourcause or why others should support it.
    24. “Come To Jesus” Momenthttp://www.huffingtonpost.com/mark-horvath/my-first-night-homeless_b_850145.html
    25. “Come To Jesus” Momenthttp://www.huffingtonpost.com/luke-whyte/what-its-like-to-spend-12_b_833843.html
    26. “Come To Jesus” Momenthttp://www.huffingtonpost.com/naomie-harris/being-teacher-jane_b_864400.html
    27. Expert AdviceShare your successes and mistakes so others can learn fromthem.
    28. Expert Advicehttp://www.huffingtonpost.com/aaron-hurst/how-to-open-31-offices-in_b_859407.html
    29. Expert Advicehttp://www.huffingtonpost.com/scott-harrison/failure-on-our-birthday_b_709303.html
    30. Newsworthy OpinionValuable commentary that adds depth and insight into breakingnews of the day
    31. Newsworthy Opinionhttp://www.huffingtonpost.com/jim-ziolkowski/with-school-children-rais_b_852737.html
    32. Newsworthy Opinionhttp://www.huffingtonpost.com/brock-cohen/superman-public-school-reform_b_796284.html
    33. How To Pitch
    34. How To PitchKnow your editor (and her audience)
    35. How To PitchKnow your editor (and her audience)Don’t waste her time
    36. How To PitchKnow your editor (and her audience)Don’t waste her timeChoose media outlets strategically and pitch the right stories at theright time
    37. Good Pitch
    38. You’ve nabbed an editor... Now what?
    39. You’ve nabbed an editor... Now what?Be prepared for the story
    40. You’ve nabbed an editor... Now what?Be prepared for the story Have written work prepared or have personalities ready to speak as soon as possible
    41. You’ve nabbed an editor... Now what?Be prepared for the story Have written work prepared or have personalities ready to speak as soon as possibleHave media available on your site (or pitched with the story) andhave videos embeddable and easily sharable (and make sure they’relegal!)
    42. You’ve nabbed an editor... Now what?Be prepared for the story Have written work prepared or have personalities ready to speak as soon as possibleHave media available on your site (or pitched with the story) andhave videos embeddable and easily sharable (and make sure they’relegal!)Have a simple & clear call to action for media and visitors
    43. You’ve nabbed an editor... Now what?Be prepared for the story Have written work prepared or have personalities ready to speak as soon as possibleHave media available on your site (or pitched with the story) andhave videos embeddable and easily sharable (and make sure they’relegal!)Have a simple & clear call to action for media and visitorsHave a greater goal for the publicity and use your own mediaresources to act upon it
    44. Your Turn.

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