Social Media Demystified (part one)

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Sean Howard

Presentation on social media from a behavior perspective. Gave this to the Schulich MBA class and also internally.

Empresariales Tecnología

75 million blogs and climbing
More mobile phones than TV sets
1.3 billion Internet users
3.3 billion active mobile subscribers
Canadian broadband users online more
hours monthly than any other country
Over 5.9 million canadians on MySpace
18% of advertising generates positive ROI
Texting is the most widely used data
application on the planet
2 billion users of SMS
800 million active users of email
Up to 85% of Koreans belong to Cyworld
Majority of youth expect two-way
relationships from their brands

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