This document summarizes a presentation on the future of the web. It discusses the evolution from Web 1.0 to Web 2.0 to the emerging Web 3.0. Web 3.0 is described as the Semantic Web that will allow computers to understand user requests. The presentation also covers topics like social media usage statistics, user generated content, collaborative innovation platforms, Google products, search engine optimization, and new forms of advertising. Emerging technologies like 3D printing are also mentioned.

1. Targeting Innovation Limited Brown Bag Lunch April 2011

3. Sales leads, Finance, Web…..Stephen Whitelaw

4. © Stephen Whitelaw 2010 The Future of the Web?

5. © Stephen Whitelaw 2010 Agenda (Hashtag #webfuture) Semantic Web Interesting Statistics Understanding Users User Generated Content Collaborative Innovation Google Search Engine Optimization Advertising Online Mass Collaboration The Power of Video Competitor Analysis Tools Visitors Analysis/Statistics Social Bookmarking Tag Clouds QR Codes Augmented Reality Virtual Worlds Flash Mobbing Web 1.0 KPI’s and new SM KPI’s Twangoo Privacy Your Brand Online Online Reputation Management Social Media Monitoring Tools Social Media ROI Facebook Comply with Standards Geo-Location Time Savers #1 Time Savers #2 What if I am hacked? LinkedIn Zombie Landscapes Open Source models Copyright v Copyleft The Long Tail Free – a radical new price Volunteer Computing Cool Sites Useful Book

6. © Stephen Whitelaw 2010 Some predictions for the future… the thing about predictions...

7. © Stephen Whitelaw 2010 "I think there is a world market for maybe five computers." Thomas Watson, chairman of IBM, 1943

8. © Stephen Whitelaw 2010 "There is no reason anyone would want a computer in their home."Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

9. © Stephen Whitelaw 2010 "640K of memory should be enough for anybody.” Bill Gates, president founder of Microsoft Corp., 1981

10. © Stephen Whitelaw 2010 Web 1,2,3 and 4… The Semantic Web Google love/hate The Splinternet (Gartner)

12. Web 2.0 – Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups etc. Web 2.0 sites allow their users to interact with other users or to change website content.

14. © Stephen Whitelaw 2010 Web 3.0 (The Semantic Web) Web 3.0 – The Semantic Web “The Semantic Web is nota separate Web but an extension of the current one, in which information is given well-defined meaning, better enabling computers and people to work in cooperation” Sir Tim Berners-Lee

15. © Stephen Whitelaw 2010 Evolution of the Web Evolution of the Web

16. © Stephen Whitelaw 2010 Web 1.0, 2.0 and 3.0 Web 1.0, Web 2.0 and Web 3.0 http://www.w3.org/2001/sw/sweo/public/UseCases

17. © Stephen Whitelaw 2010 Some interesting statistics

18. © Stephen Whitelaw 2010 Social Media Facts 1 of 3? Time spent on social network sites is growing 3 times faster than the Net itself Social media messages have replaced e-mail as the dominant form of e-communications If facebook was a country – it would be the 4th most populated in the world 93% of social media users think that companies should be actively engaged

19. © Stephen Whitelaw 2010 Social Media Facts 2 of 3? 13 hours Amount of video uploaded on youtube every minute 412.3 years Time to view all youtube videos 100,000,000 Number of youtube videos viewed every day 13,000,000 Number of articles on wikipedia 3,600,000,000 Number of images on flickr

20. © Stephen Whitelaw 2010 Social Media Facts 3 of 3? 1,382% Monthly growth of Twitter 50,000,000 Average number of Tweets per day 5,000,000 Number of active Barrack Obama supporters across 15 social networks 29 Million+ Views of the ‘Where the Hell is Matt’ video on YouTube

21. In the last 6 months ... 350 million active users to 600 million 75 million user accounts with 15 million active users to 190 million users 70 million users worldwide to 100 million 14 million articles to 15 million

22. Key venues such as Facebook, Digg, Twitter, Delicious, LinkedIn all have rather large concentrations of over 35’s. Social MediaJust for Young Audiences?

23. © Stephen Whitelaw 2010 “The Web is Dead Long Live the Internet” !

24. E-Mail Volume of ITCS&S organization >80% reduction of email Source: mstat.cisco.com

25. The Internet of Things/Objects © Stephen Whitelaw 2010

26. © Stephen Whitelaw 2010 User Engagement

27. © Stephen Whitelaw 2010 User Engagement

28. © Stephen Whitelaw 2010 User Engagement – Made Easy Improve your website sign-in experience Increase Registrations FacebookConnect

29. © Stephen Whitelaw 2010 Reduce Cost of Participation versus This is easy Free, but not so easy

30. © Stephen Whitelaw 2010

31. © Stephen Whitelaw 2010 Tech-Savvy Consumers www.codes.co.uk – voucher codes www.myvouchers.co.uk – discount codes www.promotionalcodes.org.uk – promotional codes www.topcashback.com – cashback site www.quidco.co.uk – cashback site www.greasypalm.com - £16m+ saved!

32. © Stephen Whitelaw 2010 Make connections secure Secure Google https://www.google.com !

33. © Stephen Whitelaw 2010 EV SSL Certificate Extended Validation SSL certificates – highest level of trust [Tells your customers the company is real and trusted]

34. © Stephen Whitelaw 2010 Make visitors ‘feel’ safe www.safebuy.org.uk – Accredication scheme for online retailers. www.mcafeesecure.com www.roomsyoulove.com

35. © Stephen Whitelaw 2010 User Generated Content (UGC)

36. © Stephen Whitelaw 2010 What is User Generated Content? Definition Various kinds of [media] content that are produced by end-users, (as opposed to traditional media producers such as professional writers, publishers, journalists, licensed broadcasters and production companies) - Wikipedia

37. © Stephen Whitelaw 2010 Examples of User Generated Content Reality TV Blogs, vlogs, moblogs, microblogs, wikis Video Opinions & reviews Social networking Social book-marking sites Personalized pages

38. © Stephen Whitelaw 2010 UGC is part of a larger trend December 2007 Time recognized “You” as the ‘Person of the Year’ Brand democratization Consumers are in control Peer production Citizen journalism

39. © Stephen Whitelaw 2010 UGC is not going away Creation generation, peer production, customer-made Consumers have power and won’t give it up Technology and bandwidth advances are lowering barriers to entry New tools make creation easier every day

40. © Stephen Whitelaw 2010

41. © Stephen Whitelaw 2010 Prosper

42. © Stephen Whitelaw 2010 Zopa

43. The world's first equity-based crowdfunding community © Stephen Whitelaw 2010

44. © Stephen Whitelaw 2010 Whipcar

45. © Stephen Whitelaw 2010 Encarta no more ..

46. © Stephen Whitelaw 2010 Wikipedia

47. © Stephen Whitelaw 2010 www.dictionary.com & www.urbandictionary.com

48. © Stephen Whitelaw 2010 YouTube

49. © Stephen Whitelaw 2010 flickr

50. © Stephen Whitelaw 2010 tripadvisor

52. 32 million unique monthly visitors, 15 million+ members

53. 35 million reviews of 450,000 hotels in 23 countries.

54. Often criticised for allowing reviews to be posted by anyone, without needing supporting evidence“We often hear from travelers that how a property responds to criticism has more influence on their booking decision than the criticism itself.”—April Robb, Trip Advisor

55. © Stephen Whitelaw 2010 slideshare

56. © Stephen Whitelaw 2010 PatientsLikeMe

57. © Stephen Whitelaw 2010 Collaborative Innovation www.lego.com www.goldcorp.com www.mozilla-europe.org/en/firefox www.ideastorm.com http://mystarbucksidea.force.com

58. Collaborative Innovation Tools - Feedback apps. Soliciting, accepting and organizing feedback is no longer a daunting task. www.uservoice.com www.getsatisfaction.com www.feedbackify.com www.suggestionbox.com www.kampyle.com www.opinionlab.com www.crowdsound.com www.ideascale.com www.userecho.com © Stephen Whitelaw 2010

59. Group Texting 1 of 2 © Stephen Whitelaw 2010

60. Group Texting 2 of 2 © Stephen Whitelaw 2010

61. Google enter Group texting marketplace © Stephen Whitelaw 2010

62. © Stephen Whitelaw 2010

63. © Stephen Whitelaw 2010 Images Directory Book Search Checkout Alerts Catalogs Finance Web Search Features Desktop Search Froogle Earth Blog Search Video Local Toolbar Specialized Searches Maps Scholar News

64. © Stephen Whitelaw 2010 Google Chrome Google Desktop Google Earth Google Pack Picasa Sketchup List of Google Products 1 of 8

65. © Stephen Whitelaw 2010 Google Gears Google Buzz Gmail Blogger Google News iGoogle List of Google Products 2 of 8

66. © Stephen Whitelaw 2010 Froogle Google Latitude Google Skymap Google Goggles YouTube Google Voice List of Google Products 3 of 8

67. © Stephen Whitelaw 2010 AdMob Google Dashboard Adwords/Adsense DoubleClick Google Apps Google Docs List of Google Products 4 of 8

68. © Stephen Whitelaw 2010 Google Feedburner Knol Orkut Panoramio Picnik Google Reader Google Health List of Google Products 5 of 8

69. © Stephen Whitelaw 2010 Google Sites (was Jspots) Android Google Sidewiki Open Social Google Chrome OS Google Mars / Moon List of Google Products 6 of 8

70. © Stephen Whitelaw 2010 Google Alerts Google Product Search/Base Aardvark Google Checkout Google Translate Fast Flip Google Real-Estate/Property search Google URL Shortner List of Google Products 7 of 8

71. © Stephen Whitelaw 2010 Google Groups Google Finance Google Scholar Analytics Trends Goog-411 Google Public DNS Google Maps Homebrew Google Maps! List of Google Products 8 of 8

72. Google #1 © Stephen Whitelaw 2010

73. © Stephen Whitelaw 2010

74. © Stephen Whitelaw 2010 “Is Google Making Us Stupid?” by Nicholas Carr in The Atlantic The Shallows: What the Internet Is Doing to Our Brains by Carr “Yes, the Internet is rotting your brain”, Salon.com on The Shallows Review of The Shallowsfrom Financial Times Rough Type, Carr’s blog

75. © Stephen Whitelaw 2010

76. © Stephen Whitelaw 2010

77. Japanese Earthquake/Tsunami Crisis © Stephen Whitelaw 2010

78. © Stephen Whitelaw 2010

79. Microsoft Response © Stephen Whitelaw 2010

80. Apple Response © Stephen Whitelaw 2010

81. YouTube response © Stephen Whitelaw 2010

82. © Stephen Whitelaw 2010 Search Engine Optimisation SEO (or cheating Google!) Don’t do (Blackhat): Hidden content, keyword stuffing, link farming, doorway pages, IP cloacking. [Duplicate content] Do (Whitehat/ethical): Fresh up to date relevant content, inbound links, friendly URL’s.

83. © Stephen Whitelaw 2010 Buying Traffic – be careful! http://www.trafficzap.com http://www.nicheprofitclassroom.com/index.html http://www.blazingtraffic.com www.buyhitscheap.com

84. © Stephen Whitelaw 2010 Shopping Channels

85. © Stephen Whitelaw 2010 www.BruceClay.com

86. © Stephen Whitelaw 2010 www.mattcutts.com/blog

87. © Stephen Whitelaw 2010 Search Engine Optimisation SEO (or cheating Google!) Learn and keep up to date with: www.searchenginewatch.com www.searchengineland.com www.seomoz.org

88. © Stephen Whitelaw 2010 Search Engine Optimisation SEO (or cheating Google!) www.fosi.org – Family Online Safety Institute. ICRA Tools – Label Generator - http://www.icra.org/label/generator (Up to 30% increase in traffic) http://fjd1.com/icra.html [http://www.rsac.org/ Recreational Software Advisory Council was replaced by ICRA]

89. © Stephen Whitelaw 2010 Your Advertising Budget – Attract More Customers Google Adwords - www.google.com/adwords (Adwords / Adsense) Yahoo Advertising - www.yahoo.com/advertising Microsoft Advertising - www.microsoft.com/adcenter facebook Ads -www.facebook.com/ads Coming soon … Twitter ads - www.be-a-magpie.com Coming soon … Apple iAds [iphone OS 4.0 onwards] [Please remember ‘negative keywords’/’excluded words’]

90. © Stephen Whitelaw 2010 Some advertising definitions PPC – Pay Per Click CPA – Cost Per Action/Aquisition CTR – Click Through Rate CPC – Cost Per Click CPM – Cost per Thousand eCM – effective Cost Per Thousand Impressions CPL – Cost Per Lead CPS – Cost Per Sale

91. © Stephen Whitelaw 2010 Amazon Associate model

92. © Stephen Whitelaw 2010 OfferVault

93. © Stephen Whitelaw 2010 Commission Junction

94. © Stephen Whitelaw 2010 buy.at

95. © Stephen Whitelaw 2010 Mass Customisation"You can paint it any color, so long as it's black" www.createmychocolate.com – design your own chocolate bar www.gemvara.com – custom jewellery www.slantshackjerky.com – custom jerky www.shoesofprey.com – bespoke ladies shoes www.redmondpetfood.com – create your own petfood www.myjellybelly.com – custom jelly beans www.spreadshirt.com – mix your own shirt www.zazzle.com - custom gifts, posters www.blank-label.com www.laudividni.com – custom handbags www.youbars.com/buildabar – build your own energy bars www.lulu.com – self publishing: books, cd’s, calendars, yearbooks etc. http://nikeid.nike.com/nikeid/index.jsp - build your own Nike sneaker. www.funkypigeon.com – create personalised greeting cards.

96. Print me a Stradivarius! © Stephen Whitelaw 2010

97. 3D Printing/Fabricators Print?: a spare part for your car, a lampshade, or a violin! Today: Only plastics, resins, metals Cost: Currently same as a laser printer was in 1985. (£10,000+) Advantage: No waste (1/10th) used, No factories Possibilities: Endless, even RepRap. [www.youtube.com/watch?v=iMhG4fWQnlE] © Stephen Whitelaw 2010

98. © Stephen Whitelaw 2010 “1 minute of video is worth 1.8 million words” – Forrester (April 2010)

99. © Stephen Whitelaw 2010

100. © Stephen Whitelaw 2010

101. © Stephen Whitelaw 2010

102. © Stephen Whitelaw 2010

103. © Stephen Whitelaw 2010

104. © Stephen Whitelaw 2010

105. © Stephen Whitelaw 2010 Everyone is on 10 Downing Street The Royal Family The BBC Channel 4

106. © Stephen Whitelaw 2010 Everyone is on The Whitehouse Stanford University Mayo Clinic British Airways

107. © Stephen Whitelaw 2010

108. © Stephen Whitelaw 2010 Power of Video 1 of 2 www.youtube.com www.youtube.com/html5 [noflash required] www.youtube.com/disco [Look out Spotify!] www.youtube.com/citizentube [BP we hate you] www.youtube.com/lifeinaday] [Bladerunner] www.youtube.com/leanback[Youtubevs TV? Woomi from Miniweb]

109. © Stephen Whitelaw 2010 www.tubemogul.com www.ustream.tv/ - You’re on! www.moviecom.tv– Video for Business www.chatroulette.com (www.omegle.com) – Chat with strangers Make your own videos: www.moviestorm.co.uk/moviestorm/rock www.Xtranormal.com Power of Video 2 of 2

110. List of main video websites © Stephen Whitelaw 2010 justin.tv collegehumor.com buzzfeed.com optvbytes.com youku.com funnyordie.com vodpod.com stagevu.com tudou.com ted.com youtube.com moviecom.tv ehow.com dailymotion.com hulu.com metacafe.com vimeo.com megavideo.com ustream.tv kendincos.net videosurf.com blip.tv crunchyroll.com livestream.com jokeroo.com viddler.com truveo.com current.com yidio.com veoh.com twitvid.com vuze.com flixxy.com kontraband.com trutv.com crackle.com revver.com guba.com slashcontrol.com mevio.com wonderhowto.com livevideo.com videojug.com wisevid.com grindtv.com stickam.com letmewatchthis.com craveonline.com ourstage.com nothingtoxic.com casttv.com

111. © Stephen Whitelaw 2010 Competitor Analysis Tools www.compete.com – Competitor Traffic analysis www.quantcast.com – Detailed visitor analysis www.spyfu.com – Eat your competitors lunch www.google.com/trends (websites) www.wolframalpha.com – Computational Search Engine www.google.com/squared - Google spreadsheet search

112. © Stephen Whitelaw 2010 Visitor Statistics Google Analytics A/B multivariate analysis www.statcounter.com Awstats www.reinvigorate.com www.crazyegg.com

113. © Stephen Whitelaw 2010 Visitor Statistics continued Vibrant Ads] Dynamic Logic Revenue Science www.alexa.com – The Web Information People “The Waybackmachine” www.archive.org Block archive.org bot using robots.txt – see below User-agent: Alexa User-agent: Archive.org Disallow: /Folder/ www.Prchecker.info (www.google.com 10/10 www.google.co.uk 8/10)

114. © Stephen Whitelaw 2010 Understanding Users

115. © Stephen Whitelaw 2010 Online Social Bookmarking -AddThis

116. © Stephen Whitelaw 2010 Online Social Bookmarking - ShareThis

117. © Stephen Whitelaw 2010 Social Media

118. Social Media Risks

119. © Stephen Whitelaw 2010 Conversation Prism

120. © Stephen Whitelaw 2010 Role of the Social Consumer

121. © Stephen Whitelaw 2010

122. © Stephen Whitelaw 2010

123. © Stephen Whitelaw 2010

125. Brand Trust

127. © Stephen Whitelaw 2010 What motivates people to participate? Expressing themselves Support Listening Sharing Recognition Power The culture of the organization

128. © Stephen Whitelaw 2010 Participation Inequality Jakob Nielsen’s 1-9-90 rule (Pareto Principle [80/20 rule])

129. © Stephen Whitelaw 2010 Examples of Social Media Blogs Social Network Sites Virtual Realities Social Content RSS Feeds Wikis Mash Ups Podcasts Social Bookmarks Mobile Web; Internet Telephony Social Applications Twitter

130. © Stephen Whitelaw 2010 Social Media Features Openness Communities and Networks Hosted Services Interactivity Global Peering Mass Collaboration Sharing Social Element The Internet as the platform Empowerment

132. Where do they hang out online?

134. © Stephen Whitelaw 2010 www.willitblend.com (Blendtec)

135. © Stephen Whitelaw 2010 Blentec YouTube Channel

136. © Stephen Whitelaw 2010 www.Threadless.com

137. © Stephen Whitelaw 2010 www.tripadvisor.com

138. www.zoopa.com(Video, Print, Radio Ads) © Stephen Whitelaw 2010

140. 99designs“Crowd sourced creative designs” © Stephen Whitelaw 2010

141. © Stephen Whitelaw 2010 rogersmithhotel - website

142. © Stephen Whitelaw 2010 rogersmithhotel – life blog

143. © Stephen Whitelaw 2010 rogersmithhotel – YouTube Channel

144. © Stephen Whitelaw 2010 rogersmithhotel - Twitter

145. © Stephen Whitelaw 2010 rogersmithhotel - flickr

146. © Stephen Whitelaw 2010 rogersmithotel - facebook

147. © Stephen Whitelaw 2010 rogersmithhotel - tripadvisor

148. © Stephen Whitelaw 2010 Affinia Hotels

149. © Stephen Whitelaw 2010 Affinia Hotels

150. © Stephen Whitelaw 2010 Skittles

151. © Stephen Whitelaw 2010 United Breaks Guitars

152. © Stephen Whitelaw 2010

153. Risks with employees online © Stephen Whitelaw 2010

154. © Stephen Whitelaw 2010 Kruger National Park

155. © Stephen Whitelaw 2010 Tag Cloud www.wordle.net – Tag Cloud Creator

156. © Stephen Whitelaw 2010 QR Codes Get offline audiences online instantly http://qrcode.kaywa.com - url http://zxing.appspot.com/generator url + geo http://delivr.com/qr-code-generator - url + others

157. © Stephen Whitelaw 2010 QR Codes

158. © Stephen Whitelaw 2010 QR Codes

159. © Stephen Whitelaw 2010

160. © Stephen Whitelaw 2010 Pet Shop Boys

161. © Stephen Whitelaw 2010 http://www.youtube.com/watch?v=c_N559yMLZc

162. © Stephen Whitelaw 2010

163. © Stephen Whitelaw 2010 Google Places

164. Good looking codes © Stephen Whitelaw 2010

165. QR Codes - are they audience appropriate? 52% have seen or heard of QR codes 28% have scanned a QR code 62% scan a QR code to goto a website 24% scan for contact info 30% scan for information 30% scan for a coupon 6% say their scan led to a purchase Austin-Williams Research October-November 2010 – “QR Code Study” (Adults aged 25-54) © Stephen Whitelaw 2010

166. © Stephen Whitelaw 2010 Augmented Reality

167. © Stephen Whitelaw 2010 Wikitude Package includes:The Wikitude Java API; javadocs; documentation and a sample application, Augmented Reality connects reality with computer-generated data. Information is shown on the current camera display of the smartphone. The exact positioning of data in a live photo is possible thanks to the equipment of modern smartphones: using the data of GPS, the compass and the movement sensor, the exact geographical coordinates are calculated. In the case of the Wikitude World Browser, the data comes from cooperation partners like the online yellow pages qype, Wikipedia or the user community.

168. © Stephen Whitelaw 2010 Wikitude Wikitude World Browser The Augmented Reality browser Wikitude by the AR – pioneer Mobilizy ( http://www.mobilizy.com ) is one of the very first fully functional AR-browsers for smartphones. Wikitude is available for Android smartphones and for the iPhone. The 3D feature is currently conceived for Android, a similar 3D feature for the Augmented Reality browser Wikitude for iPhone is being developed.

169. © Stephen Whitelaw 2010 More AR Demos http://ge.ecomagination.com/smartgrid/ar/turbine.html?c_id=direct http://www.boffswana.com/news/?p=672#more-672 Toyota virtual car

170. © Stephen Whitelaw 2010 Second Life Buy a PC at Dell Island Study for a University Degree

171. © Stephen Whitelaw 2010 Flash Mobbing flash mob (FLASH mawb) noun. “A large group of people who gather in a predetermined location, perform some brief action, and then quickly disperse.” www.flashmob.co.uk

172. © Stephen Whitelaw 2010 Tuángòu(pronounced twangoo) team buying or group buying (also known as store mobbing), is a recently developed shopping strategy originating in China where several people – connect over the web and agree to approach a shop in order to haggle to get a discount. The group agrees to buy the same item. The shoppers benefit by paying less, & the business benefits by selling multiple items at once. www.groupon.com(www.mycitydeal.com, www.Qpod.jp , & www.Darberry.ru ) www.livingsocial.com www.buywithme.com www.tippr.com www.wow.com (AOL) www.deals.valpak.com www.gruupy.com www.itison.com www.syncfu.com(New model – not quite there yet! ) Aggregation site : www.dealradar.com 團購

173. “Bizydeal” [b2b model] © Stephen Whitelaw 2010

175. Unique visits

176. Geographical spread of visits

177. Length of time spent on the site

178. Navigation through the site

179. Most/least popular pages

180. Number and quality of site enquiries

181. e-mail registrations

182. e-commerce sales

183. User feedback on the site

185. Interaction – actions they take – read, post, comment, reviews, recommendations

186. Intimacy – affection or aversion to the brand ; community sentiments, opinions expressed etc

187. Influence – advocacy, viral forwards, referrals and recommendations, social bookmarking Social Media Monitoring Tools –Audit, Assess, Impact

188. © Stephen Whitelaw 2010 Engagement DB

189. Social Media Engagement Brand Value “Companies deeply engaged in social media grew revenuesby 18% over last year…companies that were least engaged dropped 6% on average.” Charlene Li, Founder, Altimeter Group July 2009 Report “ENGAGEMENTdb” http://www.engagementdb.com

190. © Stephen Whitelaw 2010 Privacy Google Dashboard Google Books(Approx 129,864,880 books) Google Books Search Settlement “facebook – Rage Against facebook” Deleteyouraccount – Remove yourself from the Social Media world. Suicidemachine – Meet your real neighbours again!

191. Kevin Kelly – get his book for free! © Stephen Whitelaw 2010

192. © Stephen Whitelaw 2010 Protecting your brand online

193. © Stephen Whitelaw 2010 What happens in Vegas stays on

194. © Stephen Whitelaw 2010 Your Brand Online Protect it. www.pcnames.com – You must register all the Register TLD’s Surround the brand + ORM continuous. www.verizon.com and www.verizoneatspoop.comwww.verizonthetruth.com www.verizonscrewedme.comwww.verizonpathetic.com

195. © Stephen Whitelaw 2010 Check your username online/ protect your brand. www.namechk.com www.usernamecheck.com/ - Gone! www.checkusernames.com/ www.knowem.com/

196. © Stephen Whitelaw 2010 Social Media Monitoring Tools Google Alerts - Free Trackur – Free & chargeable model Social Mention - Free Social Radar – Cost per month Radian6 - Expensive Howsociable - Free Socialomph.com Reputationdefender.com Netvibes Cocomment.com Imooty.com Sysomos Sprout Social Meltwater Buzz Buzz tracking Tools – www.boardtracker.com , www.boardreader.com Twilert, Twitrratr, - 100’s of Twitter media monitoring tools. www.addictomatic.com – custom pages on any topic. (Inhale the Web) Monitor Competitors pages: www.watchthatpage.com

197. © Stephen Whitelaw 2010 Google Alertswww.google.com/alerts

198. © Stephen Whitelaw 2010 Trackur www.trackur.com

199. © Stephen Whitelaw 2010 Social Radarwww.socialradar.net

200. © Stephen Whitelaw 2010 Social Mentionwww.socialmention.com

201. © Stephen Whitelaw 2010 Radian6www.radian6.com

202. © Stephen Whitelaw 2010 SM2 (formerly Techrigy) High end raw feeds with analytic tools

203. © Stephen Whitelaw 2010 Howsociable – [visibility coverage score]www.howsociable.com

204. © Stephen Whitelaw 2010 www.Socialoomph.comWas called TweetLater

205. © Stephen Whitelaw 2010 Social Media Monitoring Tools Monitor and evaluate what is being said, by who, where and what impact – delivers actionable insights Three stage process Aggregate what is being said Natural language analysis – understand the data Deliver actionable insights We have identified more than 100 Companies in this space

206. © Stephen Whitelaw 2010 Social Media Monitoring Tools

207. © Stephen Whitelaw 2010 What they offer Search and relevance filters Further categorisation and tagging Assign Events to the Social Graph A variety of channels: web, news, blog, twitter Mention Volume, Importance and Demographics Analyse sentiment or tone Analyse date parameters Updates as they happen

208. © Stephen Whitelaw 2010 And the space is still very confusing and unsettled. Lots of new proprietary terms to learn… Sentiment Analysis Community Health Index Online Promoter Score Brand Association Map (BAM) And dashboards. Lots and lots of dashboards. © 2009 White Horse Productions, Inc. Content may not be reused without permission.

209. Taking it seriously © Stephen Whitelaw 2010

210. Gatorade Mission Control © Stephen Whitelaw 2010 http://www.youtube.com/watch?v=InrOvEE2v38

211. © Stephen Whitelaw 2010 Social Media ROI Gain from Investment – Cost of Investment Gain from Investment – Cost of Investment Gain from Investment – Cost of Investment Gain from Investment – Cost of Investment Gain from Investment – Cost of Investment (net profit) ROI = ROI = ROI = ROI = ROI = Cost of Investment Cost of Investment Cost of Investment Cost of Investment Cost of Investment

212. © Stephen Whitelaw 2010 SOCIAL MEDIA IS NOT FREE

213. © Stephen Whitelaw 2010 1. Strategy

215. Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)

217. © Stephen Whitelaw 2010 2. It takes technology.

218. © Stephen Whitelaw 2010 3. It takes time.

219. © Stephen Whitelaw 2010 Types of non financial impacts Customer complaints Customer complaints Customer complaints Website Visitors Website Visitors Website Visitors Impressions Impressions Impressions Positive press Positive press Positive press Click-throughs Click-throughs Click-throughs YouTube views YouTube views YouTube views Retweets Coupons distributed Coupons distributed Retweets Coupons distributed Visitors to a brick & mortar store Visitors to a brick & mortar store Visitors to a brick & mortar store Positive WOM Positive WOM Positive WOM Delivered emails Delivered emails Delivered emails Negative press Negative press Negative press Negative WOM Employment applications Employment applications Employment applications Blog comments Blog comments Blog comments FaceBook friends FaceBook friends FaceBook friends Social mention Social mention Social mention Twitter followers Twitter followers Twitter followers

220. © Stephen Whitelaw 2010 Have Fun Online Gary Vaynerchuk WineLibrary TV – Changing the Wine World http://garyvaynerchuk.com/ http://vaynermedia.com/ http://www.facebook.com/gary http://twitter.com/garyvee http://crushitbook.com/ http://www.youtube.com/user/GaryVaynerchuk

221. © Stephen Whitelaw 2010 All about facebook www.checkfacebook.com www.youropenbook.org www.facebakers.com www.insidefacebook.com www.allfacebook.com www.facecrooks.com www.facebookproxy.co.uk www.unblock-facebook.net www.sickfacebook.com www.ihatefacebook.net www.quitfacebookday.com www.facebookdesktop.com/ Facebook – Privacy Policy http://stories.facebook.com www.facebooksucks.com

222. © Stephen Whitelaw 2010

223. facebook business pages

224. Facebook app for restaurant bookings © Stephen Whitelaw 2010

225. Facebook versus Netflix ! © Stephen Whitelaw 2010

227. Drive Web-site Traffic

228. Case Studies

229. Customer Engagement

230. New Customers

232. Facebook Connections © Stephen Whitelaw 2010

233. Facebook Places © Stephen Whitelaw 2010

234. © Stephen Whitelaw 2010 PULL PUSH

235. © Stephen Whitelaw 2010 You need a strategy Without starting with this Stop trying to build this Or you get this

236. © Stephen Whitelaw 2010 Social Media Strategy

237. © Stephen Whitelaw 2010 Comply with Standards

238. © Stephen Whitelaw 2010 Comply with Standards http://validator.w3.org – Markup Validation Service from the ‘World Wide Web consortium w3c” http://jigsaw.w3.org/css-validator CSS Validator Web Content Accessibility Guidelines (http://www.w3.org/WAI/WCAG1AA-Conformance ) - see www.rnib.org.uk , www.glasgowhigh.com

239. © Stephen Whitelaw 2010 Comply with Standards – HTML5 http://dev.w3.org/html5/spec/Overview.html - The Standard http://en.wikipedia.org/wiki/HTML5 - html5 Wiki http://www.youtube.com/html5 - YouTube supports html5

240. © Stephen Whitelaw 2010 Comply with Standards – HTML5 http://html5demos.com/ - html5 demos http://html5tutorial.net/ - html5 tutorials http://html5.org/ - html5 demos Arcadefire – www.thewildernessdowntown.com

241. Comply with Standards – HTML5 versus Flash © Stephen Whitelaw 2010

242. © Stephen Whitelaw 2010 Comply with Standards - more Contact us, Livechat, Skype, Google/Bing maps. (www.providesupport.com / www.nsdesign.com ) Compliance Website checking Tools: www.uptrends.com – Monitor your website www.websiteoptimization.com – Page analysis

243. © Stephen Whitelaw 2010 Comply with Standards – even more Captcha – “Completely Automated Public Turing test to tell Computers and Humans Apart” DDA compliant Captcha - http://doepud.co.uk/contact.php#send-email

244. © Stephen Whitelaw 2010 Richer Interactivity RichUI – DeepZoom/SeaDragon/Silverlight Very Hi Res images - http://bit.ly/cfvqBN

245. © Stephen Whitelaw 2010 Geo-Location Facebook asks “Whats’ on your mind?” Twitter asks “What’s happening?” [Other companion sites: www.twittermap.tv and www.trendsmap.com “Where Are You” – modern version of LBS. http://www.geocaching.com/about/ ! (Hiking meets treasure hunting with a GPS) www.confluence.org

246. © Stephen Whitelaw 2010

247. © Stephen Whitelaw 2010

248. © Stephen Whitelaw 2010 FourSquare launch appstore

249. © Stephen Whitelaw 2010

250. © Stephen Whitelaw 2010

251. © Stephen Whitelaw 2010

252. © Stephen Whitelaw 2010 … was called Dodgeball

253. © Stephen Whitelaw 2010

254. © Stephen Whitelaw 2010 Twitter Places

255. © Stephen Whitelaw 2010

256. www.grindr.com © Stephen Whitelaw 2010

257. © Stephen Whitelaw 2010

258. © Stephen Whitelaw 2010 60%+ Twitter users do not use Twitter! 80%+ of Twitter users are mobile. Keep tabs on Twitter Trends www.trendistic.com – Visual Twitter trends www.tweetvolume.com – Compare results

259. © Stephen Whitelaw 2010

260. © Stephen Whitelaw 2010

261. Twitter case study 1 of 2 © Stephen Whitelaw 2010

262. Twitter case study 2 of 2 © Stephen Whitelaw 2010

263. Who does your Tweets? © Stephen Whitelaw 2010

264. Best Buy – Customer Service © Stephen Whitelaw 2010

265. © Stephen Whitelaw 2010

266. Albion Oven on Twitter © Stephen Whitelaw 2010

267. BTCare on Twitter © Stephen Whitelaw 2010

268. Glasgow Airport on Twitter © Stephen Whitelaw 2010

269. Internal use of Twitter © Stephen Whitelaw 2010

270. © Stephen Whitelaw 2010 Twitter used everywhere at anytime !

271. Robin Hood © Stephen Whitelaw 2010

272. Hudson – Jan 2009 © Stephen Whitelaw 2010

273. Christchurch Earthquake – Feb 2011 © Stephen Whitelaw 2010

274. Unrest in Egypt (Jan 2011) © Stephen Whitelaw 2010

275. Some related websites www.twitter.com – Twitter! http://search.twitter.com/advanced - Advanced Twitter search (Was www.Summize.com ) www.everythingtwitter.com – Huge Twitter resource. www.twitteranalyzer.com – Analyses friends, trends & mentions. www.twtroulette.com – Add yourself to the random timeline viewer. www.twitip.com – Learn about getting more from Twitter. www.streamtwitter.com – Perfect for demos/talks/DJ’s. www.upprdwnr.com - No longer in business! #uppr #downr www.twitpic.com – Share photos and videos on Twitter. www.twitoria.com - Analyzes the activity of your followers. www.twollo.com - Find and follow targeted users. www.tweet-u-later.com – Time your Tweets. www.chirpstats.com (formerly www.twitterless.com) – See who unfollows you. www.useqwitter.com - Catches Twitter Quitters. www.twitterfall.com – Display trending topics. www.tweetreach.com – How far did your Tweet reach. www.twilert.com – Receive Tweets as email. http://twittermap.com – Tweets on a Google Maps. www.trendsmap.com – Realtime location Twitter Trends. www.hashtags.org – Search for existing hashtags. www.truetwit.com – Validates your followers (avoids Spammers). www.identi.ca - Open source Twitter competitor. www.snapbird.org – Search Twitters History. www.tweetadder.com - Complete Twitter automation. www.klout.com – Measures your online influence. www.twitlonger.com – For those with more than 140 chars to share www.tweetdeck.com – Twitter (social media) application (desktop and mobile) www.hootsuite.com - Twitter/social media dashboard. www.twitscoop.com - Stay on top of Twitter. www.twibs.com/ - Twitter business directory. www.trendistic.com - Twitter Trends graphed. www.twittergrader.com – Get your Twitter grading/ranking. www.casa.ucl.ac.uk/tom - Tweet-o-meter – shows global tweets per country. © Stephen Whitelaw 2010

276. © Stephen Whitelaw 2010 GPS for Sports people SatSport application for smartphones: http://www.satsportsgps.com

277. © Stephen Whitelaw 2010 Should your location be secret? www.pleaserobme.com

278. © Stephen Whitelaw 2010 Geo-Tags More and more search engines are using geo information to provide local results to the web surfer. http://www.map-generator.us/meta-tags.html - ICBM Generator

279. © Stephen Whitelaw 2010 VisitPA

280. © Stephen Whitelaw 2010 Explore Chicago

281. © Stephen Whitelaw 2010 Time Saver # 1

282. © Stephen Whitelaw 2010

283. © Stephen Whitelaw 2010 Time Saver #1

284. © Stephen Whitelaw 2010 Time Saver # 1 Ping.fm

285. © Stephen Whitelaw 2010

286. © Stephen Whitelaw 2010 Time Saver # 2 Bing, Blip.tv Brightcove , Dailymotion eBaum's World, Facebook Videos, Graspr GrindTV, Ustream.tv Howcast, Hulu i2TV, iFood TV iTunes videos Metacafe MySpace, Sevenload, Streetfire, Twitter, StupidVideos, Veoh, Videojug, Yahoo Video, YouTube, Viddler, Vimeo Plus, 5min, Zoopy

287. © Stephen Whitelaw 2010

288. © Stephen Whitelaw 2010 www.linkedIn.com[Raised $53m in 2008] Why use LinkedIn? Increase your visibility Improve your connectability Improve your Google Rank Gauge the health of a company No more recruitment costs Get free advice in groups Help you sell your products Keep in touch. 85 million members worldwide, 4 million in the UK A new member joins LinkedIn approximately every second More than a billion people-searches through the site last year 25% of FTSE 100 companies hire through LinkedIn 50% of Fortune 100 companies hire through LinkedIn Over half a million LinkedIn groups exist

289. © Stephen Whitelaw 2010 The future of Newspapers, Books, TV and Radio!

290. © Stephen Whitelaw 2010

291. © Stephen Whitelaw 2010

292. © Stephen Whitelaw 2010 The Times Online

293. © Stephen Whitelaw 2010

294. The Future of publishing © Stephen Whitelaw 2010

295. © Stephen Whitelaw 2010 Zombie Landscapes Two screen dumps here

296. © Stephen Whitelaw 2010

297. © Stephen Whitelaw 2010 Out of Control – Anarconomy P(dev)>0 & P(dis)>0 & P(prod)>0 => P 0 “Everything that can be digisted will be digitised and the price will move towards zero” (Music, Games, Films, Newspapers, Books …) New Business Models (Free, Ad supported, Freemium…)

298. © Stephen Whitelaw 2010 Free Music PearlJam (www.pearljam.com) – 96 albums in last 24 months. Nine Inch Nails (www.nin.com) - gave their album for free, also sold a $10 CD box and a $75 deluxe version and a $300 premium deluxe limited edition that sold out in 30 hours and made a good return on the exercise.

299. © Stephen Whitelaw 2010

300. © Stephen Whitelaw 2010 now called

301. Laws on the web! © Stephen Whitelaw 2010

302. © Stephen Whitelaw 2010 Open Source Models Software Movies Accommodation Cars Food Government

303. © Stephen Whitelaw 2010 Open Source Models - Software Apache - HTTP web server Tomcat web server - web container Drupal — content management system Eclipse - software framework for "rich-client applications" FreeBSD - operating system derived from Unix GNU Project - "a sufficient body of free software." Joomla — content management system Linux - operating system based on Unix Mediawiki — wiki server software, the software that runs Wikipedia MongoDB - document-oriented, non-relational database Moodle - course management system Mozilla Firefox - web browser Mozilla Thunderbird - e-mail client OpenOffice.org — office suite OpenSolaris - Unix Operating System from Sun Microsystems osCommerce - ecommerce PeaZip - File archiver Stockfish — chess engine series, considered to be one of the strongest chess programs of the world Symbian - real time operating system WordPress - content management system - blog software 7-Zip - File archiver

304. © Stephen Whitelaw 2010 Open Source Models - Movies www.goodcopybadcopy.net http://panicstruckpro.com/revelations http://www.bigbuckbunny.org http://www.elephantsdream.org

305. © Stephen Whitelaw 2010 Open Source Models - Accommodation www.couchsurfing.comA professional-looking site, with numerous functions, that aims to “create deep and meaningful connections that cross oceans, continents and cultures”. www.globalfreeloaders.comAn Australian hospitality network. www.hospitalityclub.orgOne of the web originals, aiming to “bring people together”. www.stay4free.comA global “free accommodation network” based in Holland. www.travelhoo.comAnother of the early web outfits. Also offers a travel partner-finding service. Sign up to surf

306. © Stephen Whitelaw 2010 www.freerice.com

307. © Stephen Whitelaw 2010 Open Source Models - Government www.usnowfilm.com http://en.wikipedia.org/wiki/Open_source_governance www.opensourceg.com www.opensource.gov http://yourfreedom.hmg.gov.uk

308. © Stephen Whitelaw 2010 Copyright/Copyleft Copyleft, Creative Commons e.g. flickr, wikitravel.org etc… Copyscape turnitin + other tools to catch you out – image cop from Israel Essay Mills - http://www.essaymill.com/, http://www.bestessays.com/, http://www.rushessay.com/, http://www.customessays.co.uk/, http://www.essaywriters.net/, http://www.plagiarismchecker.com/, http://www.scanmyessay.com/ www.copyscape.com

309. © Stephen Whitelaw 2010 Free – The future of a Radical New Price

310. © Stephen Whitelaw 2010 The Long TailWhat Happens When the Economics of Scarcity Meets the Economics of Abundance?

311. © Stephen Whitelaw 2010 LittleMissMatched

312. © Stephen Whitelaw 2010 Find a new Galaxy! www.galaxyzoo.org

313. © Stephen Whitelaw 2010 23 and me – Collecting data

314. © Stephen Whitelaw 2010 Google 411 – Collecting data  http://www.youtube.com/watch?v=cN0q8SvlQAk

315. © Stephen Whitelaw 2010 My Contact Details stephen@moviecom.tv sirstevie6 Toowist www.linkedIn.com/stephenwhitelaw www.twitter.com/toowist www.toowist.com +44 (0) 7966 281 455

316. © Stephen Whitelaw 2010 Thank you

317. © Stephen Whitelaw 2010 The Crazy Ones Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

318. © Stephen Whitelaw 2010

319. © Stephen Whitelaw 2010

320. © Stephen Whitelaw 2010

321. © Stephen Whitelaw 2010

322. © Stephen Whitelaw 2010

323. © Stephen Whitelaw 2010

324. © Stephen Whitelaw 2010 Dell Island

325. © Stephen Whitelaw 2010 Second life uni 1

326. © Stephen Whitelaw 2010 Second life uni 2

327. © Stephen Whitelaw 2010 Second life uni 3

328. © Stephen Whitelaw 2010 Google Property Search

329. © Stephen Whitelaw 2010 Your freedom

330. © Stephen Whitelaw 2010 Map jack demo screen

331. © Stephen Whitelaw 2010 Facebook Privacy 1 of 3 Facebook Privacy Policy circa 2005: No personal information that you submit to Thefacebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings. Facebook Privacy Policy circa 2006: We understand you may not want everyone in the world to have the information you share on Facebook; that is why we give you control of your information. Our default privacy settings limit the information displayed in your profile to your school, your specified local area, and other reasonable community limitations that we tell you about. Facebook Privacy Policy circa 2007: Profile information you submit to Facebook will be available to users of Facebook who belong to at least one of the networks you allow to access the information through your privacy settings (e.g., school, geography, friends of friends). Your name, school name, and profile picture thumbnail will be available in search results across the Facebook network unless you alter your privacy settings.

332. © Stephen Whitelaw 2010 Facebook Privacy 2 of 3 Facebook Privacy Policy circa November 2009: Facebook is designed to make it easy for you to share your information with anyone you want. You decide how much information you feel comfortable sharing on Facebook and you control how it is distributed through your privacy settings. You should review the default privacy settings and change them if necessary to reflect your preferences. You should also consider your settings whenever you share information. ... Information set to “everyone” is publicly available information, may be accessed by everyone on the Internet (including people not logged into Facebook), is subject to indexing by third party search engines, may be associated with you outside of Facebook (such as when you visit other sites on the internet), and may be imported and exported by us and others without privacy limitations. The default privacy setting for certain types of information you post on Facebook is set to “everyone.” You can review and change the default settings in your privacy settings. Facebook Privacy Policy circa December 2009: Certain categories of information such as your name, profile photo, list of friends and pages you are a fan of, gender, geographic region, and networks you belong to are considered publicly available to everyone, including Facebook-enhanced applications, and therefore do not have privacy settings. You can, however, limit the ability of others to find this information through search using your search privacy settings.

333. © Stephen Whitelaw 2010 Facebook Privacy 3 of 3 Current Facebook Privacy Policy, as of April 2010: When you connect with an application or website it will have access to General Information about you. The term General Information includes your and your friends’ names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. ... The default privacy setting for certain types of information you post on Facebook is set to “everyone.” ... Because it takes two to connect, your privacy settings only control who can see the connection on your profile page. If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection. Conclusion: Viewed together, the successive policies tell a clear story. Facebook originally earned its core base of users by offering them simple and powerful controls over their personal information. As Facebook grew larger and became more important, it could have chosen to maintain or improve those controls. Instead, it's slowly but surely helped itself — and its advertising and business partners — to more and more of its users' information, while limiting the users' options to control their own information.

334. © Stephen Whitelaw 2010 Youtube number 10

335. © Stephen Whitelaw 2010 Royal Family

336. © Stephen Whitelaw 2010 The Whitehouse

337. © Stephen Whitelaw 2010 BBC Worldwide

338. © Stephen Whitelaw 2010 Channel 4

339. © Stephen Whitelaw 2010 Stanford University

340. © Stephen Whitelaw 2010 Mayo Clinic

341. © Stephen Whitelaw 2010 British Airways http://www.youtube.com/user/FlyBritishAirways

342. © Stephen Whitelaw 2010 NIN

343. http://info.cern.ch/hypertext/WWW/TheProject.html © Stephen Whitelaw 2010