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Iemi Ebm Itrain D

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Iemi Ebm Itrain D

  1. 1. www.itrain.com Rida BEL-LAHSEN David CAINE Delphine MORICE
  2. 2. 1. iTRAIN proposes training programs with famous trainers and with music (“ iTRAIN™ is customized workouts that combine Hollywood personal trainers and music entertainment in one package. ”)
  3. 3. 2. iTRAIN concept solves problems for <ul><li>Customers: </li></ul><ul><li>help on meeting their physical goals guaranteed quality of the trainers no need to go to a training place  time saving ability to train whenever wanted  time flexibility freedom to choose the music  freedom to choose the training </li></ul><ul><li> environment </li></ul><ul><li>Suppliers = trainers and music providers </li></ul><ul><li>No direct real-time training  no need to be there every time a </li></ul><ul><li> customer trains Shift the responsibility of the physical </li></ul><ul><li> tiredness’ management to the users </li></ul><ul><li>Partners = suppliers and affiliates </li></ul><ul><li>Owners of the business </li></ul><ul><li>No need to supply training machines </li></ul><ul><li> (only methods, trainers and music) Free advertising thanks to affiliate </li></ul>
  4. 4. 3. iTRAIN targets every customer who has the technology to use the training videos and music. But iTRAIN addresses these people through categories of programs.
  5. 5. 4. iTRAIN make money thanks to the selling of downloadable music and programs organized in packages. Is it sustainable ? Yes, because iTRAIN has chosen to touch a sufficient number of niches to be profitable. Can it grow? Yes, because even if iTRAIN reaches the number of iPod users, iTRAIN still can grow on the usage its customers do of its products and increase the interests of the users.

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