IEMI EBM class practice June, 27th 2009

1. www.itrain.com Rida BEL-LAHSEN David CAINE Delphine MORICE

2. 1. iTRAIN proposes training programs with famous trainers and with music (“ iTRAIN™ is customized workouts that combine Hollywood personal trainers and music entertainment in one package. ”)

4. 3. iTRAIN targets every customer who has the technology to use the training videos and music. But iTRAIN addresses these people through categories of programs.

5. 4. iTRAIN make money thanks to the selling of downloadable music and programs organized in packages. Is it sustainable ? Yes, because iTRAIN has chosen to touch a sufficient number of niches to be profitable. Can it grow? Yes, because even if iTRAIN reaches the number of iPod users, iTRAIN still can grow on the usage its customers do of its products and increase the interests of the users.