1. Facebook Business/Fan Page
✤
Why is a Business Page a better solution than a Personal Page for businesses, brands and
organizations?
Personal pages are optimized to work for individual people instead of businesses, brands and
organizations. Facebook Business Pages allow artists, organizations, businesses, and brands to
showcase their work and interact with fans. These Business Pages come pre-installed with custom
functionality designed for each category. Developers also build an array of apps/tabs for
Facebook Business pages. Unlike with friends for personal accounts, there's no limit to the number
of people who can like a Facebook Page.
BUSINESS PAGE with CUSTOMIZED 3RD PARTY TABS
Tuesday, October 22, 13
PERSONAL PAGE with NO CUSTOMIZATION

2. Personal vs Business FB Account
✤
Facebook business pages are more capable than personal profiles. Useful Business
Page features:
• Customized Tabs (FB “Website”; custom branded OR elements taken directly from
current company wwww.website.com)
• Advertising (Geo-targeted FB advertising campaign; ex. white male, age 18-35, living
in zip code 33301, occupation realtor, likes rock music, etc.)
• Like boxes
• Vanity URL (personalize your FB address i.e. www.facebook.com/cocacola)
• Multiple administrators
• Categories (useful for the new FB Graph Search Facebook introduced)
• Instant followers (no one needs to accept the fan / follower request)
• Facebook Insights (analytics; get useful information about your audience and posts.
Personal profiles have NO analytics.)
• Peace of mind (know that with a page everything you post will be public – no need to
worry about privacy or audience like with a personal profile)
Tuesday, October 22, 13

3. Personal vs Business FB Account
Tuesday, October 22, 13

4. Target Demographic
✤
Customer has EXISTING website: Great, Mr. Customer! We take the elements
directly from your (www.) website and design you a Professional FB Business page! It
will look and feel just like your website! This includes your Welcome page, Contact Us
page (you can utilize as a lead capture tool on FB!), Services, and any other supporting
web pages that you’d like to incorporate into your FB “website” design!
✤
Customer does NOT have existing website (or does not like it!): Great, Mr. Customer!
Since you do not currently have an online presence for your Business, we can develop/
design a branded website directly within the FB platform! This is a very cost effective
way to promote your business to the 750MM+ users on FB! (which pretty much covers
everyone you’re looking to target!). Now you have a place to send potential customers
online - and with a professional Business page, you can ensure that you are always
putting your best foot forward!
Tuesday, October 22, 13

5. Business Page:TimeLine/Home
www.facebook.com/SimonConstruction/TimelineHeader
Custom Cover
Profile Image
Branded Navigation
Company Information
Tuesday, October 22, 13

6. Business Page: Welcome Tab
www.facebook.com/BestOrlandoVacationPackages/Welcome
Call to Action
Header
Navigation Bar
Animated Slide Show
Content
Footer
Tuesday, October 22, 13

7. Business Page: Contact Us Tab
www.facebook.com/BestOrlandoVacationPackages/ContactUs
Social Media Integration
Branded Lead Capture Form
Tuesday, October 22, 13

8. Business Page: Services Tab
www.facebook.com/ProTechNetworks/Services
Animated Slide Show
Service categories link-out to
your existing webpages
Mission Statement, Slogan,
Motto, etc.
Tuesday, October 22, 13

9. Other Services to discuss
We also develop on the following platforms:
•Twitter
•LinkedIn
•YouTube
•Google+
•Pinterest
•Instagram
Tuesday, October 22, 13

10. Social Media Example Designs
Tuesday, October 22, 13

11. Social Media Example Designs
Tuesday, October 22, 13

12. Social Media Example Designs
Tuesday, October 22, 13

13. Social Media Example Designs
Tuesday, October 22, 13