Offering marketing displays and services for businesses across the Greater Toronto Area. Create It Displays 254 Galaxy Blvd Toronto, ON M9W 5R8 (416) 849-3381

1. Tips for Making Your
Tradeshow a Success

2. Introduction
It’s no secret that a tradeshow can be a very effective vehicle
for growing your business. Whether you are launching a
new product, a new concept or an entirely new business,
using the tradeshow platform works.
Of course, there are also many tradeshow failure stories
floating around. It only works if you take the right steps and
follow proven tips for making the show a success.
It’s really up to you if your tradeshow will send you a few
steps back or vault you to the next level.

3. Work Out a Budget
Before you get into the planning and strategizing, you must
first work out a budget for your show. There are many
different tradeshow booth displays you can choose from,
and all come with different price tags.
The key is to be honest with yourself, and get the very best
tradeshow booth display that you can afford. Take your
time with this step, so you don’t come up short financially
or with the type of display you ultimately use for the show.

4. Set Goals
Success in any business venture starts with setting goals, and
a tradeshow is no different. When setting your goals for the
show, consider aspects like:
• Will you actually be selling products or services?
• Are you just doing market research?
• Are you looking for newsletter sign ups?
• Are you trying to gauge the competition?
Once you figure out what you’ll be doing, you can figure out
the overall goals concerning numbers and stats.

5. Choose the Right Display
Your budget and goals will help determine what type of
tradeshow booth display to use, but they aren’t the only
factors. The overall effect you want to have on the
tradeshow floor will also play a big role. Some tradeshow
booth display options include:
• Pop-up display
• Banner stand
• Custom display
• Tension fabric display

6. Choose the Right Show
If you work your budget perfectly, set clear and realistic
goals and get great portable displays, then choose the wrong
show all your efforts will be a waste. When choosing a
tradeshow, consider:
• Where your target market will be
• Where your competitors will be
These two factors alone will help steer you in the right
direction and help you choose the right show each time.

7. Send the Right Message
No matter how great your tradeshow booth display looks,
not everyone who walks by is going to stop. It’s imperative
to send the right message with your copy to really attract
interest.
Use a headline that can be read easily and that stresses the
benefits of your product or service to potential customers.
Use bullet lists, quotes, statistics and open-ended questions
to draw your prospects in and stand out from your
competitors.

8. The Visual Effect
Along with the words you use, the overall visual effect of
your display is also important. You may want to ask for
advice from people that are experienced with tradeshows
for this one. To create a memorable visual effect, you’ll have
to consider things like:
• Colors, designs and graphics
• Tradeshow rules and guidelines
• Lighting and spotlights
• Audio-visual capabilities

9. Sweeten the Deal
Once you attract attention and get prospects to stop at your
display, the real work begins. Make sure you have some
enticing offers and promotions ready to sweeten the deal
and get that conversion. Consider these proven tactics:
• Games and contests
• Special discounts
• Special events
• Referral programs

10. Follow Up
You aren’t always going to get a full commitment or
conversion on the tradeshow floor. This is why it’s important
to follow up with prospects once the show is over.
Make collecting emails and other contact information part of
your strategy, then follow up with offers and reminders after
the show is over.

11. References
http://www.northernproductions.com/
Northern Productions Inc.
http://www.trade-show-advisor.com/
TradeshowAdvisor.com